E-Commerce · head to head
Toast vs Wish
Wish
E-Commerce
Discount marketplace connecting buyers to low-cost goods from mostly Chinese sellers, now owned by Qoo10
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Toast starter tier lacks advanced features; most capabilities require paid plans above $69/month; Wish the US Federal Trade Commission previously took action against Wish over deceptive claims about product origin, shipping times and reference pricing, and the platform operated for years under the practices that prompted that action.
- They diverge on capability: Toast covers Point of sale, Wish covers Discount marketplace.
- Prices and features above were last checked on 1 September 2026.
Where they differ
Only the attributes on which Toast and Wish actually diverge.
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (E-Commerce).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Toast
- Point of sale
- Order management
- Kitchen display system
- Employee scheduling
- Customer management
- Inventory tracking
- Analytics & reporting
- Delivery integration
Only in Wish
- Discount marketplace
- Personalised discovery feed
- Wish Local pickup (select markets)
- Price-drop and clearance sections
- Buyer protection programme
- Seller ratings
What people use each for
The jobs each tool is most often brought in to do.
Toast
No use cases recorded yet. See the Toast review.
Wish
- A budget shopper who already has a Wish account from its earlier growth period and wants to compare it against Temunot Toast
- Someone in a market with Wish Local pickup wanting to avoid a residential delivery waitnot Toast
- A buyer purchasing low-value novelty or accessory items where slow shipping and limited recourse are acceptable trade-offsnot Toast
- A shopper comparing seller ratings and buyer protection terms across discount marketplaces before orderingnot Toast
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Toast
- Starter tier lacks advanced features; most capabilities require paid plans above $69/month
- No free tier for advanced features like employee scheduling, inventory, or loyalty programs
- Setup and training time required for complex multi-location deployments
- Payment processing tied to Toast ecosystem; limited flexibility for alternative payment processors
- Hardware costs can be substantial for full-featured setups with multiple terminals and kitchen displays
Wish
- The US Federal Trade Commission previously took action against Wish over deceptive claims about product origin, shipping times and reference pricing, and the platform operated for years under the practices that prompted that action.
- Wish shrank substantially from its mid-2010s peak user base as Temu and Shein captured the same low-cost cross-border shopping demand with more aggressive marketing and larger catalogues.
- The platform changed ownership in 2024 when ContextLogic sold it to Qoo10, so long-time users are now dealing with a different operating company than the one that built the original reputation, good or bad.
- As with comparable ultra-low-cost marketplaces, individual sellers vary widely in reliability, and product safety and authenticity cannot be verified by the buyer before an item ships from overseas.
- Shipping times remain long relative to domestic retailers, commonly one to three weeks, and buyer recourse for delayed or missing orders depends on the buyer protection programme actually being honoured.
Pricing, plan by plan
Toast
Free- Starter KitFree
- Cloud-based POS
- Payment processing
- 1-2 terminals
- Point of Sale$69/month
- Custom hardware configurations
- Advanced reporting
- Core POS features
Wish
Free- Pay per orderFree
- Individual item prices frequently low, similar to Temu and Shein
- Shipping times commonly one to three weeks
- Customs duties may apply depending on destination country and order value
Which should you pick?
Choose Toast if
- You need point of sale.
- You want to start without paying.
- You work on Web, iOS, Android, Tablets, Web browsers.
- You also want order management.
Choose Wish if
- You need discount marketplace.
- You want to start without paying.
- You work on iOS, Android, Web.
- You also want personalised discovery feed.
Questions people ask
- Is Toast or Wish better?
- Neither clearly leads. Toast starts at Free and Wish at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Toast or Wish?
- Toast starts at Free and Wish at Free.
- Does Toast or Wish run on more platforms?
- Toast runs on Web, iOS, Android, Tablets, Web browsers. Wish runs on iOS, Android, Web.
- Can I use Toast for free?
- Both have a free tier, so you can try either at no cost before committing.
- What can Toast do that Wish cannot?
- Toast covers Point of sale, Order management, Kitchen display system, Employee scheduling. Wish covers Discount marketplace, Personalised discovery feed, Wish Local pickup (select markets), Price-drop and clearance sections.
Answered from the vendors’ own pages
Toast: What is the cost of Toast POS?
Toast offers a free Starter Kit tier for one or two terminals with POS and payment processing at no upfront cost, though costs are built into payment processing rates. Paid plans start at $69/month for the Point of Sale plan, with Custom tier available via quote for advanced features.
SourceWish: Is Wish still owned by the company that built it?
No. ContextLogic sold the Wish platform and brand to Qoo10, a Singapore and Korea-based e-commerce group, in a deal completed in 2024.
Toast: Does Toast include online ordering?
Yes. Toast offers online ordering capabilities where customers can order via QR code while seated (Order & Pay) or through standalone online ordering integrated with the POS for kitchen automation.
SourceWish: Did Wish face regulatory action over its practices?
Yes, the US FTC previously took action against Wish over misleading claims regarding shipping times, product origin and pricing, requiring clearer disclosures.
Toast: Does Toast offer drive-through capabilities?
Yes. In April 2026, Toast launched a drive-thru product supporting voice ordering through integrations, allowing restaurants to automate drive-through workflows.
SourceWish: How does Wish compare to Temu today?
Wish is considerably smaller in scale and marketing spend than Temu, though both offer a similar low-cost, long-shipping-time cross-border model.
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