Is Loox or Swell Commerce better?

Neither clearly leads. Loox starts at $14.99/month and Swell Commerce at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Loox or Swell Commerce?

Loox starts at $14.99/month and Swell Commerce at $29/month.

Does Loox or Swell Commerce run on more platforms?

Both run on Web, so platform support will not decide this one for you.

What is Loox best used for?

Loox is most often used for collecting visual reviews and customer photos, displaying reviews across product pages and checkout, syncing reviews across multiple sales channels, running referral and discount programs from reviews. Of those, collecting visual reviews and customer photos and displaying reviews across product pages and checkout are not what Swell Commerce is typically brought in for.

What can Loox do that Swell Commerce cannot?

Swell Commerce covers Headless architecture, GraphQL & REST APIs, Subscription commerce, Multi-currency support.

E-Commerce · head to head

Loox vs Swell Commerce

Loox

E-Commerce

Photo reviews and referrals for Shopify stores

From: $14.99/month
Rated: -

Full review Website

Swell Commerce

E-Commerce

Headless ecommerce for modern brands

From: $29/month
Rated: -

Full review Website

The short version

Each has a real cost: Loox beginner plan limited to 500 total orders; Swell Commerce each plan carries an annual revenue ceiling, and exceeding it is charged as a percentage of the excess: 2 percent on Starter down to 0.4 percent on Unlimited
Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Loox and Swell Commerce actually diverge.

Attributes where Loox and Swell Commerce differ
Attribute	Loox	Swell Commerce
Starting price	$14.99/month	$29/month
Founded	Unknown	2019

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Loox

Nothing recorded that Swell Commerce does not also cover.

Only in Swell Commerce

Headless architecture
GraphQL & REST APIs
Subscription commerce
Multi-currency support
Inventory management
Custom checkout
Webhook integrations
Developer-friendly SDK

What people use each for

The jobs each tool is most often brought in to do.

Loox

Collecting visual reviews and customer photosnot Swell Commerce
Displaying reviews across product pages and checkoutnot Swell Commerce
Syncing reviews across multiple sales channelsnot Swell Commerce
Running referral and discount programs from reviewsnot Swell Commerce

Swell Commerce

Running a headless commerce backend with APIs for a custom storefrontnot Loox
Selling subscription products alongside one off purchasesnot Loox
Operating multi currency stores from one commerce backendnot Loox

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Loox

Beginner plan limited to 500 total orders
Convert plan costs $35 more monthly than Beginner but enables unlimited orders
Pricing specific to Shopify stores, not available for other platforms

Swell Commerce

Each plan carries an annual revenue ceiling, and exceeding it is charged as a percentage of the excess: 2 percent on Starter down to 0.4 percent on Unlimited
Starter at $29 a month allows 2 admin users and includes only 100,000 API requests and 1GB of storage per month
Additional API requests cost $5 per 100,000 and extra storage $5 per GB
Role based permissions and developer support are restricted to the Unlimited plan at $2,250 a month
Advanced reports and priced currencies require the Standard plan or higher
Published prices are the billed yearly rates, so monthly billing costs more

Pricing, plan by plan

Loox

$14.99/month

Beginner$14.99/month
- Up to 500 total orders
- Review request emails
- Discount for photo reviews
Convert$49.99/month
- Unlimited orders
- Smart visual sorting
- Review highlights
Unlimited$299.99/month
- Unlimited review requests
- Unlimited referrals
- Priority support

Swell Commerce

$29/month

Starter$29/month
- Up to $50K annual revenue
- Basic reports
- Up to 5 admin users
Basic$79/month
- Up to $250K annual revenue
- Most popular plan
- Basic reports
Standard$299/month
- Up to $1M annual revenue
- Advanced reports
- Up to 15 admin users
Unlimited$2250/month
- Up to $5M annual revenue
- Unlimited scalability and granular control
- Unlimited admin users

Which should you pick?

Choose Loox if

Nothing in the data separates Loox from Swell Commerce on the points above - pick on price and on how each one feels to use.

Loox review

Choose Swell Commerce if

You need headless architecture.
You also want graphql & rest apis.

Swell Commerce review

Questions people ask

Is Loox or Swell Commerce better?: Neither clearly leads. Loox starts at $14.99/month and Swell Commerce at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Loox or Swell Commerce?: Loox starts at $14.99/month and Swell Commerce at $29/month.
Does Loox or Swell Commerce run on more platforms?: Both run on Web, so platform support will not decide this one for you.
What is Loox best used for?: Loox is most often used for collecting visual reviews and customer photos, displaying reviews across product pages and checkout, syncing reviews across multiple sales channels, running referral and discount programs from reviews. Of those, collecting visual reviews and customer photos and displaying reviews across product pages and checkout are not what Swell Commerce is typically brought in for.
What can Loox do that Swell Commerce cannot?: Swell Commerce covers Headless architecture, GraphQL & REST APIs, Subscription commerce, Multi-currency support.

Answered from the vendors’ own pages

Loox: How much does Loox cost?

Loox pricing starts at $14.99 per month for the Beginner plan, $49.99 per month for Convert, and $299.99 per month for Unlimited. Billing occurs through Shopify with no annual commitment required.

Source

Swell Commerce: How much does Swell Commerce cost?

Swell offers four tiers starting at $29 per month for Starter and going up to $2,250 per month for Unlimited. Annual billing provides a 25% discount compared to monthly billing. All prices are in USD.

Source

Loox: What is the main difference between Loox's Beginner and Convert plans?

Beginner plan is limited to 500 total orders and includes basic review features. Convert allows unlimited orders and adds smart visual sorting, video reviews, Google Shopping integration, AI review stories, auto-translated reviews, and AI review replies.

Source

Swell Commerce: What are Swell's revenue tier overages?

Each plan includes a revenue ceiling based on 12-month trailing sales. Starter allows up to $50K with 2% overage, Basic allows $250K with 1.5% overage, Standard allows $1M with 1% overage, and Unlimited allows $5M with 0.4% overage. Custom plans are available for merchants exceeding $10M annually.

Source

Loox: Is there a free version of Loox?

Loox offers a free trial to start, but paid plans begin at $14.99 per month. No permanent free version is available.

Source

Loox vs Swell Commerce

Loox

Swell Commerce

The short version

Where they differ

What each one covers

Only in Loox

Only in Swell Commerce

What people use each for

Loox

Swell Commerce

Where each one falls short

Loox

Swell Commerce

Pricing, plan by plan

Loox

Swell Commerce

Which should you pick?

Choose Loox if

Choose Swell Commerce if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Loox

More on Swell Commerce

Keep looking

Other head to heads