Softwr

Communication · head to head

Loom vs Mmhmm

Loom logo

Loom

Communication

Record instantly, share anywhere

From
Free
Rated
-
Full reviewWebsite
Mmhmm logo

Mmhmm

Remote Work

Presentation platform for video calls

From
$10/month
Rated
-
Full reviewWebsite

The short version

  • Only Loom has a free tier, so it costs nothing to try first.
  • Each has a real cost: Loom starter plan limited to 25 videos per person; Mmhmm renamed to Airtime and split into four separate tools, Camera, Recorder, Creator and Stacks, rather than the single app the mmhmm name refers to
  • They diverge on capability: Loom covers Screen & camera recording, Mmhmm covers Custom layouts.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Loom and Mmhmm actually diverge.

Attributes where Loom and Mmhmm differ
AttributeLoomMmhmm
Starting priceFree$10/month
Free tierYesNo
PlatformsWebDesktop Mac, Desktop Windows
CategoryCommunicationRemote Work
Founded20152020

Identical on both: pricing model (freemium), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Loom

  • Screen & camera recording
  • Instant sharing
  • Video editing
  • Viewer analytics
  • Comments & reactions
  • Transcription
  • Custom CTAs
  • Drawing tools

Only in Mmhmm

  • Custom layouts
  • Screen sharing
  • Virtual backgrounds
  • Picture-in-picture
  • Recording
  • Zoom
  • Google Meet
  • Microsoft Teams

Both cover

  • Slack

What people use each for

The jobs each tool is most often brought in to do.

Loom

  • Asynchronous video communication and screen recordingnot Mmhmm
  • Product demonstrations and tutorialsnot Mmhmm
  • Meeting transcription and documentationnot Mmhmm
  • Team communication and knowledge sharingnot Mmhmm

Mmhmm

  • Putting a presenter on screen over slides during a video callnot Loom
  • Recording a screen walkthrough up to an hournot Loom
  • Adding effects and reactions to a webcam feednot Loom
  • Collecting materials for a meeting in a shared stacknot Loom

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Loom

  • Starter plan limited to 25 videos per person
  • Starter plan limited to 5 minute recordings
  • Enterprise plan pricing not publicly available, requires sales contact
  • Per-user billing for Business plans may increase costs with team growth

Mmhmm

  • Renamed to Airtime and split into four separate tools, Camera, Recorder, Creator and Stacks, rather than the single app the mmhmm name refers to
  • Screen recordings are capped at one hour
  • Windows support requires Windows 10 or 11
  • Pricing is not shown on the product pages

Pricing, plan by plan

Loom

Free
  • StarterFree
    • Up to 50 members
    • 25 videos per person
    • 5 minute screen recordings
  • Business$18/month
    • Unlimited videos
    • Unlimited recording time
    • 4K quality
  • Business + AI$24/month
    • Auto-video enhancement
    • Video-to-text automation
    • Auto-meeting recap emails

Mmhmm

$10/month
  • Individual$10/month
    • Single user
    • Unlimited meetings and recordings
    • No storage or time limits
  • Individual Annual$120/year
    • Single user
    • 17% savings vs monthly billing
  • Team$10/month
    • Per-seat billing
    • Admin dashboard
    • Centralized billing
  • Team Annual$120/year
    • Per-seat billing
    • 17% savings vs monthly

Which should you pick?

Choose Loom if

  • You need screen & camera recording.
  • You want to start without paying.
  • You also want instant sharing.
Loom review

Choose Mmhmm if

  • You need custom layouts.
  • You work on Desktop Mac, Desktop Windows.
  • You also want screen sharing.
Mmhmm review

Questions people ask

Is Loom or Mmhmm better?
Neither clearly leads. Loom starts at Free and Mmhmm at $10/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Loom or Mmhmm?
Loom has a free tier; the other does not. Paid plans start at Free for Loom and $10/month for Mmhmm.
Does Loom or Mmhmm run on more platforms?
Loom runs on Web. Mmhmm runs on Desktop Mac, Desktop Windows.
Can I use Loom for free?
Yes. Loom has a free tier, so you can try it without paying. Mmhmm starts at $10/month.
What is Loom best used for?
Loom is most often used for asynchronous video communication and screen recording, product demonstrations and tutorials, meeting transcription and documentation, team communication and knowledge sharing. Of those, asynchronous video communication and screen recording and product demonstrations and tutorials are not what Mmhmm is typically brought in for.
What can Loom do that Mmhmm cannot?
Loom covers Screen & camera recording, Instant sharing, Video editing, Viewer analytics. Mmhmm covers Custom layouts, Screen sharing, Virtual backgrounds, Picture-in-picture. Both handle Slack.

Answered from the vendors’ own pages

Loom: How much does Loom cost?

Loom offers a free Starter plan at no cost. Paid plans begin at $18 per user per month for Business, or $24 per user per month for Business + AI. Annual billing provides a 17% discount. Enterprise pricing is custom and requires contacting sales.

Source
Mmhmm: How much does Airtime cost?

Airtime (formerly mmhmm) costs 10 USD/month for Individual plan or 120 USD/year with annual billing providing 17% savings. Team plans also charge 10 USD per seat per month or 120 USD per seat per year.

Source
Loom: What are the limitations of Loom's free plan?

The free Starter plan includes up to 50 members, 25 videos per person with 5 minute maximum screen recordings, and basic features like comments and emoji reactions.

Source
Mmhmm: Is there a free trial?

Yes, a 14-day free trial is available with full access to Creator, Camera, and Stacks. Recorder feature is limited to 5 recordings of 5 minutes each during trial. No credit card required.

Source
Loom: What does Loom AI add compared to the standard Business plan?

Business + AI adds $6 per month to the Business plan and includes auto-video enhancement, video-to-text automation, auto-meeting recap emails, and auto-meeting notes.

Source
Mmhmm: What are the seat limits?

Individual plan supports single user; Team plan uses per-seat billing with volume discounts available for 20+ users under Enterprise plan.

Source
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