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Spreadsheets · head to head

Looker vs Zoho Analytics

Looker logo

Looker

Spreadsheets

Modern business intelligence platform by Google

From
On request
Rated
-
Full reviewWebsite
Zoho Analytics logo

Zoho Analytics

Business Intelligence

Self-service BI and analytics platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Zoho Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Looker no pricing published on website; quote-based model requires contacting Google Cloud sales; Zoho Analytics the free plan is limited to 2 users, 10,000 rows and 5 workspaces
  • They diverge on capability: Looker covers LookML Data Modeling, Zoho Analytics covers AI Assistant.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Looker and Zoho Analytics actually diverge.

Attributes where Looker and Zoho Analytics differ
AttributeLookerZoho Analytics
Starting priceOn requestFree
Pricing modelUnknownsubscription
Free tierNoYes
PlatformsWeb, Cloud (Google Cloud Platform)Web, Mobile, Embedded
CategorySpreadsheetsBusiness Intelligence
Founded20081996

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Looker

  • LookML Data Modeling
  • API Access
  • Version Control
  • Data Actions
  • BigQuery
  • Snowflake
  • Redshift
  • PostgreSQL

Only in Zoho Analytics

  • AI Assistant
  • Drag-and-drop Reports
  • Auto-blending
  • White-labeling
  • Zoho CRM
  • Google Analytics
  • QuickBooks
  • Xero

Both cover

  • Embedded Analytics
  • Salesforce
  • Web support
  • Mobile support

What people use each for

The jobs each tool is most often brought in to do.

Looker

  • Business intelligence and interactive dashboards for data-driven decision makingnot Zoho Analytics
  • Embedded analytics for integrating BI capabilities into third-party applicationsnot Zoho Analytics

Zoho Analytics

  • Self-service dashboards and reports over business datanot Looker
  • Blending data from Zoho apps, databases and cloud services into one workspacenot Looker
  • Embedding white-labelled analytics inside another productnot Looker

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Looker

  • No pricing published on website; quote-based model requires contacting Google Cloud sales
  • Pricing typically based on user count, deployment type, and feature requirements with no transparency

Zoho Analytics

  • The free plan is limited to 2 users, 10,000 rows and 5 workspaces
  • Plans are sold with a minimum user count: Basic starts at 2 users, Standard at 5, Premium at 15 and Enterprise at 50
  • Row capacity is part of the plan, starting at 0.5 million rows on Basic, and additional rows are sold as add-ons
  • Viewer licences are sold in blocks of 25 minimum rather than one at a time
  • Data alerts are capped per plan at 10, 30 and 100 active alerts across the whole account
  • REST API usage is metered in API units per day, from 4,000 per day on the lowest paid tier, with extra units sold separately
  • Logo rebranding and hiding the Powered By Zoho Analytics message on embedded reports are not available on the lower plans
  • Activity logs and cluster analysis are excluded from the lower plans
  • The white label embedded analytics offering has no published price and requires contacting Zoho
  • Local taxes such as VAT and GST are charged on top of the listed prices

Pricing, plan by plan

Looker

On request

No published plan breakdown. See the Looker review.

Zoho Analytics

Free
  • FreeFree
    • 2 Users
    • Basic Features
    • 10K Rows
  • Basic$24/month
    • 2 Users
    • 500K Rows
    • Email Support

Which should you pick?

Choose Looker if

  • You need lookml data modeling.
  • You work on Web, Cloud (Google Cloud Platform).
  • You also want api access.
Looker review

Choose Zoho Analytics if

  • You need ai assistant.
  • You want to start without paying.
  • You work on Web, Mobile, Embedded.
  • You also want drag-and-drop reports.
Zoho Analytics review

Questions people ask

Is Looker or Zoho Analytics better?
Neither clearly leads. Looker starts at On request and Zoho Analytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Looker or Zoho Analytics?
Zoho Analytics has a free tier; the other does not. Paid plans start at On request for Looker and Free for Zoho Analytics.
Does Looker or Zoho Analytics run on more platforms?
Looker runs on Web, Cloud (Google Cloud Platform). Zoho Analytics runs on Web, Mobile, Embedded.
Can I use Zoho Analytics for free?
Yes. Zoho Analytics has a free tier, so you can try it without paying. Looker starts at On request.
What is Looker best used for?
Looker is most often used for business intelligence and interactive dashboards for data-driven decision making, embedded analytics for integrating bi capabilities into third-party applications. Of those, business intelligence and interactive dashboards for data-driven decision making and embedded analytics for integrating bi capabilities into third-party applications are not what Zoho Analytics is typically brought in for.
What can Looker do that Zoho Analytics cannot?
Looker covers LookML Data Modeling, API Access, Version Control, Data Actions. Zoho Analytics covers AI Assistant, Drag-and-drop Reports, Auto-blending, White-labeling. Both handle Embedded Analytics, Salesforce, Web support, Mobile support.

Answered from the vendors’ own pages

Looker: How much does Looker cost?

Looker does not publish pricing on its website. The platform uses a custom quote model where organizations contact Google Cloud sales for personalized pricing. Pricing is typically based on factors including user count, deployment type (cloud-hosted versus self-hosted), and required feature set.

Source
Zoho Analytics: Is there a free plan available?

Yes, Zoho Analytics offers a permanent free plan with 2 users, 10,000 rows, and 5 workspaces. A 15-day free trial is also available for paid plans, no credit card required.

Source
Looker: What are Looker's pricing tiers?

Looker offers subscription-based tiers typically including Standard with core BI capabilities, Advanced with enhanced features and integrations, and Premium with enterprise-grade features. Specific pricing and feature distinctions require contacting Google Cloud sales.

Source
Zoho Analytics: Can I cancel my subscription at any time?

Yes, you can upgrade, downgrade, or cancel your subscription at any time. It operates as a month-to-month, pay-as-you-go service with full flexibility.

Source
Zoho Analytics: What is the difference between monthly and yearly billing?

Yearly billing provides a 20% discount compared to monthly rates. Both options are available for all subscription tiers.

Source
Zoho Analytics: How much do additional users and data rows cost beyond what is included in my plan?

Additional users, data rows, and viewers are available as paid add-ons. The page does not specify the exact per-unit cost for these add-ons.

Source
Zoho Analytics: How often can I refresh my data in each tier?

Basic allows 1 refresh per day, Standard and Premium allow 8 per day, and Enterprise allows 24 per day. Dedicated Compute offers custom refresh rates.

Source
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