Lookervs
Tableau


Tableau: Visual analytics platform for business intelligence

Modern business intelligence platform by Google
As of 30 August 2026, Looker's pricing is not published; the vendor quotes on request. Looker is a modern data platform that delivers meaningful insights by making it easy to access, analyze, and act on real-time business data. Softwr lists it under Spreadsheets. Looker is made by Google Cloud, launched in 2008, available on Web.
Overview
Looker is a modern data platform that delivers meaningful insights by making it easy to access, analyze, and act on real-time business data. It uses LookML, a modeling language, to create a unified data experience.
The honest half
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Looker.
Cross-shopped
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.


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Fibery: Connected workspace for product teams
Capabilities
LookML Data Modeling
Embedded Analytics
API Access
Version Control
Data Actions
BigQuery
Integration with BigQuery
Snowflake
Integration with Snowflake
Redshift
Integration with Redshift
PostgreSQL
Integration with PostgreSQL
MySQL
Integration with MySQL
Salesforce
Integration with Salesforce
Web support
Available on web
Answered, with sources
Each answer names the page it came from, so you can check it rather than take our word for it.
Looker does not publish pricing on its website. The platform uses a custom quote model where organizations contact Google Cloud sales for personalized pricing. Pricing is typically based on factors including user count, deployment type (cloud-hosted versus self-hosted), and required feature set.
SourceLooker offers subscription-based tiers typically including Standard with core BI capabilities, Advanced with enhanced features and integrations, and Premium with enterprise-grade features. Specific pricing and feature distinctions require contacting Google Cloud sales.
SourceBehind it
Keep looking
A real spreadsheet with SQL result sets landing in its cells, now sold only on annual contracts starting at 24,000 USD
Spreadsheet-style analytics that queries a cloud data warehouse directly with no extract layer
Apple spreadsheet, free on Apple hardware, now with an optional Apple Creator Studio subscription for AI features
Spreadsheet interface over real PostgreSQL tables, so the data stays queryable by anything that speaks SQL
Spreadsheet interface for Google Cloud Firestore with cloud functions written in the browser
German-hosted database-spreadsheet hybrid from the team behind Seafile, with a self-hosted server edition
Live two way connector between Google Sheets or Excel and warehouses, CRMs and business systems
FP&A layer that connects Excel and Google Sheets to source systems without asking finance to leave the spreadsheet
Spreadsheet-style analytics that queries a cloud data warehouse directly with no extract layer
Spreadsheet interface over real PostgreSQL tables, so the data stays queryable by anything that speaks SQL
Softwr does not host reviews and shows no star rating for Looker, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
What people switch to, and what they give up
Every tier, and where the cost actually lands
Put it head to head with anything we hold
Its rating, and an embed for your own site
Free standalone cloud spreadsheet from Zoho, also bundled into the low-cost Zoho Workplace suite
Free standalone, bundled into paid Zoho Workplace for organisationsApple spreadsheet, free on Apple hardware, now with an optional Apple Creator Studio subscription for AI features
Free with Apple hardware, optional Apple Creator Studio subscription for AI featuresCloud spreadsheet, free for a personal Google account and bundled into paid Google Workspace for organisations
Free personally, bundled into paid Google Workspace for organisationsFP&A layer that connects Excel and Google Sheets to source systems without asking finance to leave the spreadsheet
quoteSpreadsheet interface over real PostgreSQL tables, so the data stays queryable by anything that speaks SQL
Open source, no licence feeA real spreadsheet with SQL result sets landing in its cells, now sold only on annual contracts starting at 24,000 USD
Per year by connector count and refresh frequencyInfinite-canvas spreadsheet that runs Python, SQL and formulas in the same grid
Per user per monthSpreadsheet style interface that edits an existing PostgreSQL database directly, with no schema of its own
Open source, no licence fee