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Spreadsheets · head to head

Metabase vs Zoho Analytics

Metabase logo

Metabase

Spreadsheets

Fast analytics with the friendly UX

From
Free
Rated
-
Full reviewWebsite
Zoho Analytics logo

Zoho Analytics

Business Intelligence

Self-service BI and analytics platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Metabase aI Service charges $3.75 per 1 million tokens (after 1M free tokens included); Zoho Analytics the free plan is limited to 2 users, 10,000 rows and 5 workspaces
  • They diverge on capability: Metabase covers No-code Query Builder, Zoho Analytics covers AI Assistant.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Metabase and Zoho Analytics actually diverge.

Attributes where Metabase and Zoho Analytics differ
AttributeMetabaseZoho Analytics
Pricing modelfreemiumsubscription
PlatformsWeb, Self-hosted cloudWeb, Mobile, Embedded
CategorySpreadsheetsBusiness Intelligence
Founded20141996

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Metabase

  • No-code Query Builder
  • SQL Editor
  • Interactive Dashboards
  • Alerts
  • Embedding
  • PostgreSQL
  • MySQL
  • MongoDB

Only in Zoho Analytics

  • AI Assistant
  • Drag-and-drop Reports
  • Auto-blending
  • Embedded Analytics
  • White-labeling
  • Zoho CRM
  • Salesforce
  • Google Analytics

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Metabase

  • Business intelligence and data exploration for non-technical usersnot Zoho Analytics
  • Embedded analytics for SaaS applicationsnot Zoho Analytics
  • Self-service reporting and dashboard creationnot Zoho Analytics
  • Integration with 40+ data sources including cloud warehousesnot Zoho Analytics

Zoho Analytics

  • Self-service dashboards and reports over business datanot Metabase
  • Blending data from Zoho apps, databases and cloud services into one workspacenot Metabase
  • Embedding white-labelled analytics inside another productnot Metabase

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Metabase

  • AI Service charges $3.75 per 1 million tokens (after 1M free tokens included)
  • Transforms cost $0.01 per run after 1,000 included runs per month
  • Advanced Transforms cost $0.02 per run after included allocation
  • Storage overages start at $2 per 1M rows (1M rows free)
  • All yearly plans offer 10% discount versus monthly, incentivizing annual commitment

Zoho Analytics

  • The free plan is limited to 2 users, 10,000 rows and 5 workspaces
  • Plans are sold with a minimum user count: Basic starts at 2 users, Standard at 5, Premium at 15 and Enterprise at 50
  • Row capacity is part of the plan, starting at 0.5 million rows on Basic, and additional rows are sold as add-ons
  • Viewer licences are sold in blocks of 25 minimum rather than one at a time
  • Data alerts are capped per plan at 10, 30 and 100 active alerts across the whole account
  • REST API usage is metered in API units per day, from 4,000 per day on the lowest paid tier, with extra units sold separately
  • Logo rebranding and hiding the Powered By Zoho Analytics message on embedded reports are not available on the lower plans
  • Activity logs and cluster analysis are excluded from the lower plans
  • The white label embedded analytics offering has no published price and requires contacting Zoho
  • Local taxes such as VAT and GST are charged on top of the listed prices

Pricing, plan by plan

Metabase

Free
  • Open SourceFree
    • Unlimited users
    • Unlimited questions and dashboards
    • AI-powered query generation
  • Starter$90/month
    • Email and chat support
    • $100/month standard monthly billing
    • 20+ data connectors
  • Pro$517.5/month
    • $575/month standard monthly
    • Row/column-level permissions
    • SSO
  • Enterprise$20000/year
    • Dedicated success engineer
    • 1-day support response SLA
    • Air-gapped deployment

Zoho Analytics

Free
  • FreeFree
    • 2 Users
    • Basic Features
    • 10K Rows
  • Basic$24/month
    • 2 Users
    • 500K Rows
    • Email Support

Which should you pick?

Choose Metabase if

  • You need no-code query builder.
  • You want to start without paying.
  • You work on Web, Self-hosted cloud.
  • You also want sql editor.
Metabase review

Choose Zoho Analytics if

  • You need ai assistant.
  • You want to start without paying.
  • You work on Web, Mobile, Embedded.
  • You also want drag-and-drop reports.
Zoho Analytics review

Questions people ask

Is Metabase or Zoho Analytics better?
Neither clearly leads. Metabase starts at Free and Zoho Analytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Metabase or Zoho Analytics?
Metabase starts at Free and Zoho Analytics at Free.
Does Metabase or Zoho Analytics run on more platforms?
Metabase runs on Web, Self-hosted cloud. Zoho Analytics runs on Web, Mobile, Embedded.
Can I use Metabase for free?
Both have a free tier, so you can try either at no cost before committing.
What is Metabase best used for?
Metabase is most often used for business intelligence and data exploration for non-technical users, embedded analytics for saas applications, self-service reporting and dashboard creation, integration with 40+ data sources including cloud warehouses. Of those, business intelligence and data exploration for non-technical users and embedded analytics for saas applications are not what Zoho Analytics is typically brought in for.
What can Metabase do that Zoho Analytics cannot?
Metabase covers No-code Query Builder, SQL Editor, Interactive Dashboards, Alerts. Zoho Analytics covers AI Assistant, Drag-and-drop Reports, Auto-blending, Embedded Analytics. Both handle Web support.

Answered from the vendors’ own pages

Metabase: How much does Metabase cost?

Metabase Open Source is free for self-hosted deployments with unlimited users and dashboards. Cloud-hosted Starter tier costs $90/month annually ($100/month monthly) with Pro at $517.50/month annually ($575/month monthly). Enterprise plans start at $20,000 per year.

Source
Zoho Analytics: Is there a free plan available?

Yes, Zoho Analytics offers a permanent free plan with 2 users, 10,000 rows, and 5 workspaces. A 15-day free trial is also available for paid plans, no credit card required.

Source
Metabase: Does Metabase charge for additional users?

Yes, Metabase charges per-user fees beyond included users. Starter includes 5 users at $6 per additional user per month. Pro includes 10 users at $12 per additional user per month. Enterprise pricing is custom.

Source
Zoho Analytics: Can I cancel my subscription at any time?

Yes, you can upgrade, downgrade, or cancel your subscription at any time. It operates as a month-to-month, pay-as-you-go service with full flexibility.

Source
Metabase: What usage-based fees does Metabase charge?

Metabase charges $3.75 per 1 million tokens for AI services (after 1M free tokens), $0.01 per transform run after 1,000 included per month, $0.02 for advanced transforms, and storage overages at $2 per 1M rows beyond the included 1M rows.

Source
Zoho Analytics: What is the difference between monthly and yearly billing?

Yearly billing provides a 20% discount compared to monthly rates. Both options are available for all subscription tiers.

Source
Zoho Analytics: How much do additional users and data rows cost beyond what is included in my plan?

Additional users, data rows, and viewers are available as paid add-ons. The page does not specify the exact per-unit cost for these add-ons.

Source
Zoho Analytics: How often can I refresh my data in each tier?

Basic allows 1 refresh per day, Standard and Premium allow 8 per day, and Enterprise allows 24 per day. Dedicated Compute offers custom refresh rates.

Source
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