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Business Intelligence · head to head

Pigment vs Zoho Analytics

Pigment logo

Pigment

Business Intelligence

Enterprise business planning platform for finance, sales and workforce modelling

From
On request
Rated
-
Full reviewWebsite
Zoho Analytics logo

Zoho Analytics

Business Intelligence

Self-service BI and analytics platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Zoho Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Pigment no pricing is published and the structure has three moving parts, platform fee, use-case fees and tiered seats, so two companies of the same size can pay very different amounts and neither can benchmark the other.; Zoho Analytics the free plan is limited to 2 users, 10,000 rows and 5 workspaces
  • They diverge on capability: Pigment covers Dimensional modelling, Zoho Analytics covers AI Assistant.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Pigment and Zoho Analytics actually diverge.

Attributes where Pigment and Zoho Analytics differ
AttributePigmentZoho Analytics
Starting priceOn requestFree
Pricing modelquotesubscription
Free tierNoYes
PlatformsWebWeb, Mobile, Embedded
FoundedUnknown1996

Identical on both: user rating (Not yet rated), category (Business Intelligence).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Pigment

  • Dimensional modelling
  • Scenario planning
  • Data connectors
  • Application blocks
  • Reporting and boards
  • Access control
  • Audit trail
  • AI assistance

Only in Zoho Analytics

  • AI Assistant
  • Drag-and-drop Reports
  • Auto-blending
  • Embedded Analytics
  • White-labeling
  • Zoho CRM
  • Salesforce
  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

Pigment

  • A finance team retiring a fragile Excel consolidation that no one can audit and only one person can runnot Zoho Analytics
  • Sales operations modelling quota, territory and headcount capacity against a revenue plan in the same system finance usesnot Zoho Analytics
  • A company that needs monthly re-forecasting fast enough to run scenarios live in the leadership meetingnot Zoho Analytics
  • Replacing an ageing Anaplan estate where the model has become unmaintainable and per-workspace costs have crept upnot Zoho Analytics

Zoho Analytics

  • Self-service dashboards and reports over business datanot Pigment
  • Blending data from Zoho apps, databases and cloud services into one workspacenot Pigment
  • Embedding white-labelled analytics inside another productnot Pigment

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Pigment

  • No pricing is published and the structure has three moving parts, platform fee, use-case fees and tiered seats, so two companies of the same size can pay very different amounts and neither can benchmark the other.
  • Cost scales with planning processes rather than with company size, so a successful first deployment creates internal demand that directly increases the bill at renewal.
  • It requires a modelling owner. Without a person who understands dimensional design, teams rebuild spreadsheet patterns in Pigment and inherit all the maintenance problems they were trying to escape.
  • Implementation is partner-led and measured in months, so the payback horizon is long compared with lighter FP&A tools that a controller can configure alone.
  • The connector library covers major systems well but the long tail is thinner than the incumbents, and industry-specific source systems often need a warehouse or a file drop in between.

Zoho Analytics

  • The free plan is limited to 2 users, 10,000 rows and 5 workspaces
  • Plans are sold with a minimum user count: Basic starts at 2 users, Standard at 5, Premium at 15 and Enterprise at 50
  • Row capacity is part of the plan, starting at 0.5 million rows on Basic, and additional rows are sold as add-ons
  • Viewer licences are sold in blocks of 25 minimum rather than one at a time
  • Data alerts are capped per plan at 10, 30 and 100 active alerts across the whole account
  • REST API usage is metered in API units per day, from 4,000 per day on the lowest paid tier, with extra units sold separately
  • Logo rebranding and hiding the Powered By Zoho Analytics message on embedded reports are not available on the lower plans
  • Activity logs and cluster analysis are excluded from the lower plans
  • The white label embedded analytics offering has no published price and requires contacting Zoho
  • Local taxes such as VAT and GST are charged on top of the listed prices

Pricing, plan by plan

Pigment

On request
  • Pigment platform$undefined/year
    • Platform fee plus per use-case fees
    • Licences tiered as editor, contributor and explorer
    • No free tier and no self-service signup

Zoho Analytics

Free
  • FreeFree
    • 2 Users
    • Basic Features
    • 10K Rows
  • Basic$24/month
    • 2 Users
    • 500K Rows
    • Email Support

Which should you pick?

Choose Pigment if

  • You need dimensional modelling.
  • You also want scenario planning.
Pigment review

Choose Zoho Analytics if

  • You need ai assistant.
  • You want to start without paying.
  • You work on Web, Mobile, Embedded.
  • You also want drag-and-drop reports.
Zoho Analytics review

Questions people ask

Is Pigment or Zoho Analytics better?
Neither clearly leads. Pigment starts at On request and Zoho Analytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Pigment or Zoho Analytics?
Zoho Analytics has a free tier; the other does not. Paid plans start at On request for Pigment and Free for Zoho Analytics.
Does Pigment or Zoho Analytics run on more platforms?
Pigment runs on Web. Zoho Analytics runs on Web, Mobile, Embedded.
Can I use Zoho Analytics for free?
Yes. Zoho Analytics has a free tier, so you can try it without paying. Pigment starts at On request.
What is Pigment best used for?
Pigment is most often used for a finance team retiring a fragile excel consolidation that no one can audit and only one person can run, sales operations modelling quota, territory and headcount capacity against a revenue plan in the same system finance uses, a company that needs monthly re-forecasting fast enough to run scenarios live in the leadership meeting, replacing an ageing anaplan estate where the model has become unmaintainable and per-workspace costs have crept up. Of those, a finance team retiring a fragile excel consolidation that no one can audit and only one person can run and sales operations modelling quota, territory and headcount capacity against a revenue plan in the same system finance uses are not what Zoho Analytics is typically brought in for.
What can Pigment do that Zoho Analytics cannot?
Pigment covers Dimensional modelling, Scenario planning, Data connectors, Application blocks. Zoho Analytics covers AI Assistant, Drag-and-drop Reports, Auto-blending, Embedded Analytics.

Answered from the vendors’ own pages

Pigment: Does Pigment publish prices?

No. Expect a quote combining a platform fee, fees per planning use case, and seat licences split into editor, contributor and explorer tiers.

Zoho Analytics: Is there a free plan available?

Yes, Zoho Analytics offers a permanent free plan with 2 users, 10,000 rows, and 5 workspaces. A 15-day free trial is also available for paid plans, no credit card required.

Source
Pigment: Is Pigment an alternative to Anaplan?

It is positioned directly against Anaplan and much of its customer base is migrating from it, mainly citing modelling readability and recalculation speed.

Zoho Analytics: Can I cancel my subscription at any time?

Yes, you can upgrade, downgrade, or cancel your subscription at any time. It operates as a month-to-month, pay-as-you-go service with full flexibility.

Source
Pigment: Can we use it without consultants?

In practice most deployments use Pigment or a partner for the initial build. Ongoing model changes can be handled in-house once someone owns the modelling discipline.

Zoho Analytics: What is the difference between monthly and yearly billing?

Yearly billing provides a 20% discount compared to monthly rates. Both options are available for all subscription tiers.

Source
Pigment: Where is data hosted?

Pigment is a European vendor with regional hosting options, which is often the deciding factor for EU buyers with data residency requirements.

Zoho Analytics: How much do additional users and data rows cost beyond what is included in my plan?

Additional users, data rows, and viewers are available as paid add-ons. The page does not specify the exact per-unit cost for these add-ons.

Source
Zoho Analytics: How often can I refresh my data in each tier?

Basic allows 1 refresh per day, Standard and Premium allow 8 per day, and Enterprise allows 24 per day. Dedicated Compute offers custom refresh rates.

Source
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