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Business Intelligence · head to head

Yellowfin vs Zoho Analytics

Yellowfin logo

Yellowfin

Business Intelligence

Action-based business intelligence

From
$50/month
Rated
-
Full reviewWebsite
Zoho Analytics logo

Zoho Analytics

Business Intelligence

Self-service BI and analytics platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Zoho Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Yellowfin the pricing page publishes no rate, no minimum and no per-user price; every model ends in a Get Pricing form; Zoho Analytics the free plan is limited to 2 users, 10,000 rows and 5 workspaces
  • They diverge on capability: Yellowfin covers Automated Analysis, Zoho Analytics covers AI Assistant.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Yellowfin and Zoho Analytics actually diverge.

Attributes where Yellowfin and Zoho Analytics differ
AttributeYellowfinZoho Analytics
Starting price$50/monthFree
Free tierNoYes
Founded20031996

Identical on both: pricing model (subscription), platforms (Web, Mobile, Embedded), user rating (Not yet rated), category (Business Intelligence).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Yellowfin

  • Automated Analysis
  • Data Stories
  • Collaboration
  • Signals
  • SQL Server
  • Oracle
  • MySQL
  • PostgreSQL

Only in Zoho Analytics

  • AI Assistant
  • Drag-and-drop Reports
  • Auto-blending
  • White-labeling
  • Zoho CRM
  • QuickBooks
  • Xero
  • Mailchimp

Both cover

  • Embedded Analytics
  • Salesforce
  • Google Analytics
  • Web support
  • Mobile support
  • Embedded support

What people use each for

The jobs each tool is most often brought in to do.

Yellowfin

  • Embedding white-labelled dashboards and analytics into a software productnot Zoho Analytics
  • Enterprise reporting with automated business monitoring and alertingnot Zoho Analytics
  • Data storytelling and guided natural language querying for business usersnot Zoho Analytics

Zoho Analytics

  • Self-service dashboards and reports over business datanot Yellowfin
  • Blending data from Zoho apps, databases and cloud services into one workspacenot Yellowfin
  • Embedding white-labelled analytics inside another productnot Yellowfin

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Yellowfin

  • The pricing page publishes no rate, no minimum and no per-user price; every model ends in a Get Pricing form
  • One of the three embedded models is a revenue share, so Yellowfin takes a cut of the revenue your analytics module earns
  • Another model prices by server core, so scaling deployment hardware raises the licence cost independently of users
  • Getting a quote requires submitting a form with a marketing consent checkbox and a user-count band rather than seeing a rate card

Zoho Analytics

  • The free plan is limited to 2 users, 10,000 rows and 5 workspaces
  • Plans are sold with a minimum user count: Basic starts at 2 users, Standard at 5, Premium at 15 and Enterprise at 50
  • Row capacity is part of the plan, starting at 0.5 million rows on Basic, and additional rows are sold as add-ons
  • Viewer licences are sold in blocks of 25 minimum rather than one at a time
  • Data alerts are capped per plan at 10, 30 and 100 active alerts across the whole account
  • REST API usage is metered in API units per day, from 4,000 per day on the lowest paid tier, with extra units sold separately
  • Logo rebranding and hiding the Powered By Zoho Analytics message on embedded reports are not available on the lower plans
  • Activity logs and cluster analysis are excluded from the lower plans
  • The white label embedded analytics offering has no published price and requires contacting Zoho
  • Local taxes such as VAT and GST are charged on top of the listed prices

Pricing, plan by plan

Yellowfin

$50/month
  • Team$50/month
    • Dashboards
    • Stories
    • Collaboration
  • EnterpriseFree
    • Advanced Features
    • Embedding
    • Custom SLA

Zoho Analytics

Free
  • FreeFree
    • 2 Users
    • Basic Features
    • 10K Rows
  • Basic$24/month
    • 2 Users
    • 500K Rows
    • Email Support

Which should you pick?

Choose Yellowfin if

  • You need automated analysis.
  • You work on Web, Mobile, Embedded.
  • You also want data stories.
Yellowfin review

Choose Zoho Analytics if

  • You need ai assistant.
  • You want to start without paying.
  • You work on Web, Mobile, Embedded.
  • You also want drag-and-drop reports.
Zoho Analytics review

Questions people ask

Is Yellowfin or Zoho Analytics better?
Neither clearly leads. Yellowfin starts at $50/month and Zoho Analytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Yellowfin or Zoho Analytics?
Zoho Analytics has a free tier; the other does not. Paid plans start at $50/month for Yellowfin and Free for Zoho Analytics.
Does Yellowfin or Zoho Analytics run on more platforms?
Both run on Web, Mobile, Embedded, so platform support will not decide this one for you.
Can I use Zoho Analytics for free?
Yes. Zoho Analytics has a free tier, so you can try it without paying. Yellowfin starts at $50/month.
What is Yellowfin best used for?
Yellowfin is most often used for embedding white-labelled dashboards and analytics into a software product, enterprise reporting with automated business monitoring and alerting, data storytelling and guided natural language querying for business users. Of those, embedding white-labelled dashboards and analytics into a software product and enterprise reporting with automated business monitoring and alerting are not what Zoho Analytics is typically brought in for.
What can Yellowfin do that Zoho Analytics cannot?
Yellowfin covers Automated Analysis, Data Stories, Collaboration, Signals. Zoho Analytics covers AI Assistant, Drag-and-drop Reports, Auto-blending, White-labeling. Both handle Embedded Analytics, Salesforce, Google Analytics, Web support.

Answered from the vendors’ own pages

Yellowfin: What pricing models does Yellowfin offer?

Yellowfin offers three flexible models for embedded analytics: Aligned Utility Model (price per unit), Revenue Share Model (based on analytics revenue value), and Server Core (fixed price based on server deployment).

Source
Zoho Analytics: Is there a free plan available?

Yes, Zoho Analytics offers a permanent free plan with 2 users, 10,000 rows, and 5 workspaces. A 15-day free trial is also available for paid plans, no credit card required.

Source
Yellowfin: Is Yellowfin pricing predictable and scalable?

Yes, Yellowfin pricing is simple, predictable and scalable with no hidden costs or surprises.

Source
Zoho Analytics: Can I cancel my subscription at any time?

Yes, you can upgrade, downgrade, or cancel your subscription at any time. It operates as a month-to-month, pay-as-you-go service with full flexibility.

Source
Yellowfin: Are there limits on user access or development environments?

No limitations exist on access to functionality across users. There are also no limits on dev and test licenses, ensuring DevOps is covered.

Source
Zoho Analytics: What is the difference between monthly and yearly billing?

Yearly billing provides a 20% discount compared to monthly rates. Both options are available for all subscription tiers.

Source
Zoho Analytics: How much do additional users and data rows cost beyond what is included in my plan?

Additional users, data rows, and viewers are available as paid add-ons. The page does not specify the exact per-unit cost for these add-ons.

Source
Zoho Analytics: How often can I refresh my data in each tier?

Basic allows 1 refresh per day, Standard and Premium allow 8 per day, and Enterprise allows 24 per day. Dedicated Compute offers custom refresh rates.

Source
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