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Software · head to head

KBB vs AutoiPacket

KBB logo

KBB

Software

Vehicle pricing and research from Kelley Blue Book

From
Free
Rated
-
Full reviewWebsite
AutoiPacket logo

AutoiPacket

Software

Complete paperless dealership solutions

From
$1500/month
Rated
-
Full reviewWebsite

The short version

  • Only KBB has a free tier, so it costs nothing to try first.
  • Each has a real cost: KBB kBB car-values tool is free to consumers with no subscription tier, per the 27 Dec 2022 archive capture; AutoiPacket autoiPacket now trades as iPacket (autoipacket.com redirects to ipacket.us, same legal entity AutoiPacket, LLC of Parkersburg, WV, confirmed by the site footer), and publishes no price anywhere on its site: access is sold only through a booked demo, with four separate named products (iPacket Digital Vehicle Presentations, iPacket Recon, iPacket OnTargeting, and OEM Window Stickers) each gated behind a sales call rather than a published rate (archived 19 November 2025)
  • They diverge on capability: KBB covers Vehicle pricing, AutoiPacket covers Online showroom.

Where they differ

Only the attributes on which KBB and AutoiPacket actually diverge.

Attributes where KBB and AutoiPacket differ
AttributeKBBAutoiPacket
Starting priceFree$1500/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWeb, Mobile, AppWeb, Mobile, Responsive
Founded19262012

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in KBB

  • Vehicle pricing
  • Trade-in values
  • Depreciation estimates
  • Expert reviews
  • Comparisons
  • Research tools
  • Cost of ownership
  • Inventory search

Only in AutoiPacket

  • Online showroom
  • Digital retailing
  • Paperless workflow
  • Customer portal
  • Document management
  • E-signature integration
  • Buyer experience
  • Transaction management

Both cover

  • CRM systems
  • Email services
  • SSL encryption
  • Secure authentication

What people use each for

The jobs each tool is most often brought in to do.

KBB

  • Dealership Management
  • Service Scheduling
  • Inventory Management
  • Sales Operations
  • Customer Relationship

AutoiPacket

  • Dealership Management
  • Service Scheduling
  • Inventory Management
  • Sales Operations
  • Customer Relationship

Both are used for dealership management, service scheduling, inventory management, sales operations, customer relationship, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

KBB

  • KBB car-values tool is free to consumers with no subscription tier, per the 27 Dec 2022 archive capture

AutoiPacket

  • AutoiPacket now trades as iPacket (autoipacket.com redirects to ipacket.us, same legal entity AutoiPacket, LLC of Parkersburg, WV, confirmed by the site footer), and publishes no price anywhere on its site: access is sold only through a booked demo, with four separate named products (iPacket Digital Vehicle Presentations, iPacket Recon, iPacket OnTargeting, and OEM Window Stickers) each gated behind a sales call rather than a published rate (archived 19 November 2025)

Pricing, plan by plan

KBB

Free
  • FreeFree
    • Vehicle values
    • Pricing data
    • Expert reviews
  • Dealer Instant Offer$299/month
    • Instant offer capability
    • Lead generation
    • Customer tools

AutoiPacket

$1500/month
  • Essential$1500/month
    • Online showroom
    • Digital retailing
    • Basic reporting
  • Professional$2500/month
    • Everything in Essential
    • Advanced analytics
    • Customer portal
  • Enterprise$undefined/month
    • Everything in Professional
    • Custom integrations
    • Dedicated account manager

Which should you pick?

Choose KBB if

  • You need vehicle pricing.
  • You want to start without paying.
  • You work on Web, Mobile, App.
  • You also want trade-in values.
KBB review

Choose AutoiPacket if

  • You need online showroom.
  • You work on Web, Mobile, Responsive.
  • You also want digital retailing.
AutoiPacket review

Questions people ask

Is KBB or AutoiPacket better?
Neither clearly leads. KBB starts at Free and AutoiPacket at $1500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, KBB or AutoiPacket?
KBB has a free tier; the other does not. Paid plans start at Free for KBB and $1500/month for AutoiPacket.
Does KBB or AutoiPacket run on more platforms?
KBB runs on Web, Mobile, App. AutoiPacket runs on Web, Mobile, Responsive.
Can I use KBB for free?
Yes. KBB has a free tier, so you can try it without paying. AutoiPacket starts at $1500/month.
What is KBB best used for?
KBB is most often used for dealership management, service scheduling, inventory management, sales operations.
What can KBB do that AutoiPacket cannot?
KBB covers Vehicle pricing, Trade-in values, Depreciation estimates, Expert reviews. AutoiPacket covers Online showroom, Digital retailing, Paperless workflow, Customer portal. Both handle CRM systems, Email services, SSL encryption, Secure authentication.
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