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Legal · head to head

iubenda vs Osano

iubenda logo

iubenda

Legal

Published-price privacy compliance: certified consent banner, privacy policy and cookie policy from under 60 euros a year

From
€59.88/year
Rated
-
Full reviewWebsite
Osano logo

Osano

Cybersecurity

Consent management and data privacy platform with a published self-serve tier

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Osano has a free tier, so it costs nothing to try first.
  • Each has a real cost: iubenda plans are metered by monthly pageviews, so a single viral article can push a site two tiers up mid-year and the cost is driven by traffic rather than by revenue.; Osano the published visitor ceilings are low, with the paid self-serve tier stopping around 30,000 monthly visitors, so any consumer facing site with real traffic leaves published pricing immediately and negotiates a quote with no public anchor.
  • They diverge on capability: iubenda covers Privacy and cookie policy generator, Osano covers Consent banner.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which iubenda and Osano actually diverge.

Attributes where iubenda and Osano differ
AttributeiubendaOsano
Starting price€59.88/yearFree
Pricing modelPer year by monthly pageviewsPer month by monthly website visitors
Free tierNoYes
PlatformsWeb, iOS, Android, APIWeb
CategoryLegalCybersecurity

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in iubenda

  • Privacy and cookie policy generator
  • Google-certified CMP
  • IAB TCF 2.2
  • Consent solution for forms
  • Register of processing activities
  • Terms and conditions generator
  • Accessibility widget
  • Multi-language

Only in Osano

  • Consent banner
  • Pre-consent tag blocking
  • Consent record
  • No fines guarantee
  • Subject rights requests
  • Data mapping
  • Vendor privacy monitoring
  • Cookie scanning

What people use each for

The jobs each tool is most often brought in to do.

iubenda

  • A small European publisher that needs Google-certified consent to keep serving Google demand but cannot pay enterprise CMP pricesnot Osano
  • An agency maintaining privacy policies across dozens of client sites that must stay current as services changenot Osano
  • A SaaS company selling into the EU that needs a defensible cookie banner and processing register without hiring a privacy lawyernot Osano
  • An e-commerce store adding third-party marketing tools that keeps having to update its cookie disclosurenot Osano

Osano

  • A mid market company selling into the EU and California that needs one banner honouring different consent rules by visitor regionnot iubenda
  • A privacy counsel who wants a vendor that will contractually stand behind its consent product rather than disclaim all liabilitynot iubenda
  • A marketing team that needs Google Consent Mode signals wired correctly so analytics and ads degrade rather than break when consent is refusednot iubenda
  • A company with a handful of brand domains wanting one consent record and one scanning schedule across all of themnot iubenda

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

iubenda

  • Plans are metered by monthly pageviews, so a single viral article can push a site two tiers up mid-year and the cost is driven by traffic rather than by revenue.
  • Generated policies are templates from a clause library, so unusual data processing, complex international transfers or sector-specific rules are not covered and still need a lawyer.
  • It addresses the public-facing compliance surface only, with no data discovery, vendor risk assessment or data subject request automation, so a growing company will need a second platform.
  • The accessibility product is delivered through a partner and priced separately, and overlay widgets of that kind are contested as an accessibility solution, so buying it does not remove legal exposure.
  • Support is largely documentation and ticket based at the lower tiers, which is a poor match for an urgent regulatory query where the answer is needed the same day.

Osano

  • The published visitor ceilings are low, with the paid self-serve tier stopping around 30,000 monthly visitors, so any consumer facing site with real traffic leaves published pricing immediately and negotiates a quote with no public anchor.
  • The no fines guarantee is bounded and conditional on configuring the product as instructed, so it is a marketing differentiator with an indemnity cap rather than the insurance policy the name suggests, and the limits should be read before it influences a decision.
  • Everything beyond consent, including subject rights automation, data mapping and vendor monitoring, is enterprise quoted, so the transparent pricing that attracts buyers covers only the cheapest part of the platform.
  • Tag blocking depends on tags being loaded through the mechanisms Osano can intercept, and marketing teams that inject scripts directly into templates or through server side tagging routinely leak trackers past the banner without anyone noticing.
  • It is a privacy platform rather than a security compliance one, so organisations that also need SOC 2 or ISO 27001 evidence collection run it alongside a separate tool and duplicate parts of the vendor and asset inventory.

Pricing, plan by plan

iubenda

€59.88/year
  • Essentials$59.88/year
    • Up to 25,000 pageviews per month
    • Privacy and cookie policy
    • Google-certified CMP with Consent Mode
  • Advanced$239.88/year
    • Up to 50,000 pageviews per month
    • Everything in Essentials
    • Additional consent and preference features
  • Ultimate$959.88/year
    • Up to 150,000 pageviews per month
    • Everything in Advanced
    • Higher volume consent recording
  • Accessibility Standard$600/year
    • Accessibility widget for 150,000 pageviews per month
    • Delivered with a partner
    • Separate from the compliance plans

Osano

Free
  • FreeFree
    • 1 user
    • 1 domain
    • 5,000 monthly visitors
  • Plus$199/month
    • 2 users
    • 3 domains
    • 30,000 monthly visitors
  • Enterprise$undefined/year
    • Unlimited domains and higher visitor volumes
    • Subject rights request automation
    • Data mapping and assessments

Which should you pick?

Choose iubenda if

  • You need privacy and cookie policy generator.
  • You work on Web, iOS, Android, API.
  • You also want google-certified cmp.
iubenda review

Choose Osano if

  • You need consent banner.
  • You want to start without paying.
  • You also want pre-consent tag blocking.
Osano review

Questions people ask

Is iubenda or Osano better?
Neither clearly leads. iubenda starts at €59.88/year and Osano at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, iubenda or Osano?
Osano has a free tier; the other does not. Paid plans start at €59.88/year for iubenda and Free for Osano.
Does iubenda or Osano run on more platforms?
iubenda runs on Web, iOS, Android, API. Osano runs on Web.
Can I use Osano for free?
Yes. Osano has a free tier, so you can try it without paying. iubenda starts at €59.88/year.
What is iubenda best used for?
iubenda is most often used for a small european publisher that needs google-certified consent to keep serving google demand but cannot pay enterprise cmp prices, an agency maintaining privacy policies across dozens of client sites that must stay current as services change, a saas company selling into the eu that needs a defensible cookie banner and processing register without hiring a privacy lawyer, an e-commerce store adding third-party marketing tools that keeps having to update its cookie disclosure. Of those, a small european publisher that needs google-certified consent to keep serving google demand but cannot pay enterprise cmp prices and an agency maintaining privacy policies across dozens of client sites that must stay current as services change are not what Osano is typically brought in for.
What can iubenda do that Osano cannot?
iubenda covers Privacy and cookie policy generator, Google-certified CMP, IAB TCF 2.2, Consent solution for forms. Osano covers Consent banner, Pre-consent tag blocking, Consent record, No fines guarantee.

Answered from the vendors’ own pages

iubenda: Is iubenda a certified consent platform?

Yes. It is an IAB-validated CMP supporting TCF 2.2 and a Google-certified CMP partner with Consent Mode built in.

Osano: Does the free tier include the no fines guarantee?

No. The guarantee attaches to paid use of the consent product, and the free tier is capped at one domain and 5,000 monthly visitors.

iubenda: What does it cost?

Prices are published: 59.88 euros a year for up to 25,000 monthly pageviews, 239.88 for 50,000 and 959.88 for 150,000.

Osano: How is Osano priced?

By monthly website visitors, number of domains and tier. The self-serve path stops at a low visitor ceiling and everything above is quoted.

iubenda: Do the generated policies make me compliant?

They cover the disclosure obligations for common processing. Unusual processing, international transfers or sector rules still need legal advice.

Osano: Can it handle US state privacy laws as well as GDPR?

Yes, with region aware rule sets covering GDPR, ePrivacy and the US state regimes, so an EU visitor sees an opt-in banner and a US visitor sees the applicable opt-out.

iubenda: Does it handle data subject access requests?

Not in the way a dedicated privacy platform does. It is focused on policies, consent and processing records.

Osano: Does Osano do subject access requests?

Yes, but in the enterprise tier rather than the published plans, and it is quoted separately from consent.

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