Termly

Legal policy generator and cookie consent banner for small websites

As of 31 August 2026, Termly has a free plan and paid plans start at $10/month. Termly bundles generated privacy policies, terms and cookie consent into one low cost subscription aimed at small sites. Softwr lists it under Cybersecurity. Termly is made by Termly, Inc., available on Web.

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Overview

What Termly does

Termly generates website legal documents and serves a cookie consent banner. You answer a questionnaire about the business and it produces a privacy policy, terms and conditions, cookie policy, disclaimer, return policy and similar, then keeps them updated as regulations change. Alongside that it runs a consent management platform with a script blocker, regional consent rules, periodic cookie scanning and a consent record. The two halves are the point: small websites need both and normally buy them from two vendors. What distinguishes it is price and packaging at the very bottom of the market. There is a free tier with one basic policy, 10,000 monthly banner views and quarterly scanning; paid plans run from roughly 10 US dollars a month for Starter to roughly 15 for Pro Plus when billed annually. Against Osano at 199 a month or OneTrust at an enterprise contract, that is a different category of purchase, made on a credit card by the person who also built the site. The buyer is a small business owner, a freelance developer or a small agency. The trade off is that generated documents are templates conditioned on your answers, not legal advice, and they are only as accurate as the questionnaire. For a shop selling t-shirts that is proportionate. For a business processing health data, running a mobile app with an SDK graph, or operating in several jurisdictions with different obligations, a generated policy that does not describe actual data flows is a liability presented as compliance. The licensing detail that catches people is that each plan covers one website.

What people use it for

A small e-commerce shop that needs a privacy policy, terms and a compliant cookie banner before launch without engaging a solicitor
A freelance web developer standardising the legal and consent layer across client sites, buying a licence per site or an agency arrangement
A WordPress site owner who needs scripts blocked before consent and does not have a tag manager set up
A US small business newly in scope for a state privacy law that needs a do not sell opt-out on the site quickly

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Termly.

A standard plan licenses one website, so an agency or a business with several brand domains multiplies the headline price by the number of sites and the cheap option stops being cheap at four or five domains.
Generated policies are templates conditioned on questionnaire answers, so they describe the data practices you claimed rather than the ones your code performs, and a regulator comparing the policy to actual tracking finds the gap not the vendor.
Banner view limits apply on the lower tiers, and a site that spikes in traffic can exhaust its allowance mid month, which is the worst possible moment for consent handling to degrade.
It covers websites well but has little for mobile apps, so a company with an iOS and Android app alongside its site needs a second consent mechanism and a second consent record.
There is no data mapping, subject rights automation or vendor inventory, so any company that grows into real privacy programme obligations outgrows Termly entirely rather than upgrading within it.

Cross-shopped

What people choose instead of Termly

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Termlyvs
Osano
Osano: If you need higher traffic volumes, several domains under one licence and a vendor that indemnifies its consent product
Termlyvs
OneTrust
OneTrust: If privacy is a programme with data mapping, assessments and subject rights rather than a banner and a policy page
Termlyvs
Transcend
Transcend: If the hard requirement is fulfilling deletion and access requests across internal systems, which Termly does not attempt

Pricing

What Termly costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Free

1 basic legal policy
10,000 monthly banner views
Cookie consent banner
Script auto blocker
Quarterly cookie scans
One website

Starter

$10 /mo

2 legal policies
10 policy edits
50,000 monthly banner views
Monthly cookie scans
Regulation monitoring and policy updates
One website

Pro Plus

$15 /mo

Unlimited banner views
Additional legal policies
Multilingual banners
Regional consent rules
Priority support
One website

Capabilities

Features

Policy generator
Produces privacy policy, terms, cookie policy, disclaimer and returns policy from a questionnaire
Automatic policy updates
Revises generated documents as the underlying regulations change
Consent banner
Cookie consent with regional rules for GDPR and US state privacy laws
Script auto blocker
Prevents tracking scripts firing before consent is recorded
Cookie scanner
Scans the site on a schedule and classifies detected cookies
Consent log
Records consent decisions for evidence purposes
WordPress plugin
Installs the banner and policy embeds without editing templates
Do not sell handling
Serves the opt-out mechanism required by US state privacy laws

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

Does one Termly plan cover all my websites?

No. A standard plan licenses one website. Multiple domains need multiple licences or an agency arrangement, and this is the single most common surprise on the bill.

Are the generated policies legally sufficient?

They are templates conditioned on your answers and are not legal advice. They are proportionate for a simple site and inadequate where actual data flows are complex or regulated.

Is there a genuinely free plan?

Yes, one basic policy, one site, 10,000 monthly banner views and quarterly cookie scans, with no card required.

Does it handle US state privacy opt-outs?

Yes, including a do not sell or share mechanism and regional rule sets, alongside GDPR consent for EU visitors.

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Softwr does not host reviews and shows no star rating for Termly, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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