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Legal · head to head

iubenda vs TrustArc

iubenda logo

iubenda

Legal

Published-price privacy compliance: certified consent banner, privacy policy and cookie policy from under 60 euros a year

From
€59.88/year
Rated
-
Full reviewWebsite
TrustArc logo

TrustArc

Cybersecurity

Privacy management platform with regulatory research and the TRUSTe certification programme

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: iubenda plans are metered by monthly pageviews, so a single viral article can push a site two tiers up mid-year and the cost is driven by traffic rather than by revenue.; TrustArc the software layer is generally shallower than OneTrust, particularly automated data discovery across large heterogeneous estates, so organisations with sprawling infrastructure often still need a separate discovery tool.
  • They diverge on capability: iubenda covers Privacy and cookie policy generator, TrustArc covers Nymity Research.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which iubenda and TrustArc actually diverge.

Attributes where iubenda and TrustArc differ
AttributeiubendaTrustArc
Starting price€59.88/yearOn request
Pricing modelPer year by monthly pageviewsquote
PlatformsWeb, iOS, Android, APIWeb
CategoryLegalCybersecurity

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in iubenda

  • Privacy and cookie policy generator
  • Google-certified CMP
  • IAB TCF 2.2
  • Consent solution for forms
  • Register of processing activities
  • Terms and conditions generator
  • Accessibility widget
  • Multi-language

Only in TrustArc

  • Nymity Research
  • TRUSTe certification
  • Consent and preference management
  • Privacy assessments
  • Data inventory and mapping
  • Individual rights requests
  • Cookie consent manager
  • Privacy programme benchmarking

What people use each for

The jobs each tool is most often brought in to do.

iubenda

  • A small European publisher that needs Google-certified consent to keep serving Google demand but cannot pay enterprise CMP pricesnot TrustArc
  • An agency maintaining privacy policies across dozens of client sites that must stay current as services changenot TrustArc
  • A SaaS company selling into the EU that needs a defensible cookie banner and processing register without hiring a privacy lawyernot TrustArc
  • An e-commerce store adding third-party marketing tools that keeps having to update its cookie disclosurenot TrustArc

TrustArc

  • A consumer brand that needs an independent privacy seal on its website because enterprise customers or app stores ask for third-party verificationnot iubenda
  • A multinational privacy team that needs a maintained answer to what a given jurisdiction requires without retaining outside counsel for every questionnot iubenda
  • An organisation running DPIAs at volume that wants templates tied to a maintained regulatory library rather than to a consultant word documentnot iubenda
  • A privacy programme being audited that needs documented maturity benchmarking against a recognised framework of programme activitiesnot iubenda

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

iubenda

  • Plans are metered by monthly pageviews, so a single viral article can push a site two tiers up mid-year and the cost is driven by traffic rather than by revenue.
  • Generated policies are templates from a clause library, so unusual data processing, complex international transfers or sector-specific rules are not covered and still need a lawyer.
  • It addresses the public-facing compliance surface only, with no data discovery, vendor risk assessment or data subject request automation, so a growing company will need a second platform.
  • The accessibility product is delivered through a partner and priced separately, and overlay widgets of that kind are contested as an accessibility solution, so buying it does not remove legal exposure.
  • Support is largely documentation and ticket based at the lower tiers, which is a poor match for an urgent regulatory query where the answer is needed the same day.

TrustArc

  • The software layer is generally shallower than OneTrust, particularly automated data discovery across large heterogeneous estates, so organisations with sprawling infrastructure often still need a separate discovery tool.
  • The integration catalogue is smaller than the market leader, which means more of the data inventory is maintained by hand and drifts out of date between reviews.
  • Certification services are sold separately from the platform subscription, so the seal that is often the reason for choosing TrustArc is an extra line item and an extra annual renewal.
  • Reported contract values vary enormously by module mix and organisation size, and the absence of published pricing means smaller buyers have no anchor and routinely discover the entry price is higher than expected.
  • TrustArc stays inside privacy, so organisations that later want third-party risk, security compliance or ethics reporting on the same platform will be running a second vendor anyway.

Pricing, plan by plan

iubenda

€59.88/year
  • Essentials$59.88/year
    • Up to 25,000 pageviews per month
    • Privacy and cookie policy
    • Google-certified CMP with Consent Mode
  • Advanced$239.88/year
    • Up to 50,000 pageviews per month
    • Everything in Essentials
    • Additional consent and preference features
  • Ultimate$959.88/year
    • Up to 150,000 pageviews per month
    • Everything in Advanced
    • Higher volume consent recording
  • Accessibility Standard$600/year
    • Accessibility widget for 150,000 pageviews per month
    • Delivered with a partner
    • Separate from the compliance plans

TrustArc

On request
  • TrustArc Privacy Platform$undefined/year
    • Quoted by module, entity count and data volume
    • TRUSTe certification and assessment services priced separately from platform subscription
    • Nymity Research licensed as a separate module

Which should you pick?

Choose iubenda if

  • You need privacy and cookie policy generator.
  • You work on Web, iOS, Android, API.
  • You also want google-certified cmp.
iubenda review

Choose TrustArc if

  • You need nymity research.
  • You also want truste certification.
TrustArc review

Questions people ask

Is iubenda or TrustArc better?
Neither clearly leads. iubenda starts at €59.88/year and TrustArc at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, iubenda or TrustArc?
iubenda starts at €59.88/year and TrustArc at On request.
Does iubenda or TrustArc run on more platforms?
iubenda runs on Web, iOS, Android, API. TrustArc runs on Web.
What is iubenda best used for?
iubenda is most often used for a small european publisher that needs google-certified consent to keep serving google demand but cannot pay enterprise cmp prices, an agency maintaining privacy policies across dozens of client sites that must stay current as services change, a saas company selling into the eu that needs a defensible cookie banner and processing register without hiring a privacy lawyer, an e-commerce store adding third-party marketing tools that keeps having to update its cookie disclosure. Of those, a small european publisher that needs google-certified consent to keep serving google demand but cannot pay enterprise cmp prices and an agency maintaining privacy policies across dozens of client sites that must stay current as services change are not what TrustArc is typically brought in for.
What can iubenda do that TrustArc cannot?
iubenda covers Privacy and cookie policy generator, Google-certified CMP, IAB TCF 2.2, Consent solution for forms. TrustArc covers Nymity Research, TRUSTe certification, Consent and preference management, Privacy assessments.

Answered from the vendors’ own pages

iubenda: Is iubenda a certified consent platform?

Yes. It is an IAB-validated CMP supporting TCF 2.2 and a Google-certified CMP partner with Consent Mode built in.

TrustArc: What does TrustArc have that OneTrust does not?

Nymity Research, a maintained regulatory intelligence library acquired in 2019, and the TRUSTe third-party certification and seal programme.

iubenda: What does it cost?

Prices are published: 59.88 euros a year for up to 25,000 monthly pageviews, 239.88 for 50,000 and 959.88 for 150,000.

TrustArc: How much does TrustArc cost?

Not published. Reported enterprise agreements range widely depending on modules and organisation size, and certification services are quoted on top of the platform subscription.

iubenda: Do the generated policies make me compliant?

They cover the disclosure obligations for common processing. Unusual processing, international transfers or sector rules still need legal advice.

TrustArc: Is TRUSTe the same company?

Yes. TrustArc is the renamed TRUSTe business and still operates the TRUSTe certification programme as a subsidiary.

iubenda: Does it handle data subject access requests?

Not in the way a dedicated privacy platform does. It is focused on policies, consent and processing records.

TrustArc: Does it handle cookie consent for Europe?

Yes, it includes a consent manager with scanning and banner delivery, though pure-play consent vendors are cheaper if that is all you need.

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