Legal · head to head
iubenda vs Litify
iubenda
Legal
Published-price privacy compliance: certified consent banner, privacy policy and cookie policy from under 60 euros a year
- From
- €59.88/year
- Rated
- -
Litify
Legal
Legal case and matter management built natively on Salesforce
- From
- On request
- Rated
- -
The short version
- Each has a real cost: iubenda plans are metered by monthly pageviews, so a single viral article can push a site two tiers up mid-year and the cost is driven by traffic rather than by revenue.; Litify pricing is not published anywhere and there is no entry tier, so a firm cannot judge affordability without entering a sales process.
- They diverge on capability: iubenda covers Privacy and cookie policy generator, Litify covers Native Salesforce application.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which iubenda and Litify actually diverge.
Identical on both: free tier (No), user rating (Not yet rated), category (Legal).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in iubenda
- Privacy and cookie policy generator
- Google-certified CMP
- IAB TCF 2.2
- Consent solution for forms
- Register of processing activities
- Terms and conditions generator
- Accessibility widget
- Multi-language
Only in Litify
- Native Salesforce application
- Intake and referral management
- Matter management
- Reporting and dashboards
- Mass tort handling
What people use each for
The jobs each tool is most often brought in to do.
iubenda
- A small European publisher that needs Google-certified consent to keep serving Google demand but cannot pay enterprise CMP pricesnot Litify
- An agency maintaining privacy policies across dozens of client sites that must stay current as services changenot Litify
- A SaaS company selling into the EU that needs a defensible cookie banner and processing register without hiring a privacy lawyernot Litify
- An e-commerce store adding third-party marketing tools that keeps having to update its cookie disclosurenot Litify
Litify
- High volume plaintiff firms running mass tort matters with thousands of claimantsnot iubenda
- Insurance defence operations needing matter management across many concurrent filesnot iubenda
- Corporate legal departments needing matter intake and outside counsel spend reportingnot iubenda
- Multi-office practices needing referral tracking and consistent intake across locationsnot iubenda
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
iubenda
- Plans are metered by monthly pageviews, so a single viral article can push a site two tiers up mid-year and the cost is driven by traffic rather than by revenue.
- Generated policies are templates from a clause library, so unusual data processing, complex international transfers or sector-specific rules are not covered and still need a lawyer.
- It addresses the public-facing compliance surface only, with no data discovery, vendor risk assessment or data subject request automation, so a growing company will need a second platform.
- The accessibility product is delivered through a partner and priced separately, and overlay widgets of that kind are contested as an accessibility solution, so buying it does not remove legal exposure.
- Support is largely documentation and ticket based at the lower tiers, which is a poor match for an urgent regulatory query where the answer is needed the same day.
Litify
- Pricing is not published anywhere and there is no entry tier, so a firm cannot judge affordability without entering a sales process.
- The system being administered is Salesforce, so realising the configurability requires Salesforce administration skills most firms must hire or contract for.
- Implementation is a configuration project measured in months, so it is not a system a firm can adopt quickly during a busy period.
- That configurability means two Litify firms can run materially different systems, which makes external support and staff mobility harder.
- There is no public documentation; the support site is behind a customer login, so buyers cannot assess the product depth before committing.
Pricing, plan by plan
iubenda
€59.88/year- Essentials$59.88/year
- Up to 25,000 pageviews per month
- Privacy and cookie policy
- Google-certified CMP with Consent Mode
- Advanced$239.88/year
- Up to 50,000 pageviews per month
- Everything in Essentials
- Additional consent and preference features
- Ultimate$959.88/year
- Up to 150,000 pageviews per month
- Everything in Advanced
- Higher volume consent recording
- Accessibility Standard$600/year
- Accessibility widget for 150,000 pageviews per month
- Delivered with a partner
- Separate from the compliance plans
Litify
On request- Litify$undefined/year
- Quoted per customer with no published rates
- Sold as a bundled subscription including the Salesforce platform entitlement
- Implementation and configuration quoted separately
Which should you pick?
Choose iubenda if
- You need privacy and cookie policy generator.
- You work on Web, iOS, Android, API.
- You also want google-certified cmp.
Choose Litify if
- You need native salesforce application.
- You work on Web, iOS, Android.
- You also want intake and referral management.
Questions people ask
- Is iubenda or Litify better?
- Neither clearly leads. iubenda starts at €59.88/year and Litify at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, iubenda or Litify?
- iubenda starts at €59.88/year and Litify at On request.
- Does iubenda or Litify run on more platforms?
- iubenda runs on Web, iOS, Android, API. Litify runs on Web, iOS, Android.
- What is iubenda best used for?
- iubenda is most often used for a small european publisher that needs google-certified consent to keep serving google demand but cannot pay enterprise cmp prices, an agency maintaining privacy policies across dozens of client sites that must stay current as services change, a saas company selling into the eu that needs a defensible cookie banner and processing register without hiring a privacy lawyer, an e-commerce store adding third-party marketing tools that keeps having to update its cookie disclosure. Of those, a small european publisher that needs google-certified consent to keep serving google demand but cannot pay enterprise cmp prices and an agency maintaining privacy policies across dozens of client sites that must stay current as services change are not what Litify is typically brought in for.
- What can iubenda do that Litify cannot?
- iubenda covers Privacy and cookie policy generator, Google-certified CMP, IAB TCF 2.2, Consent solution for forms. Litify covers Native Salesforce application, Intake and referral management, Matter management, Reporting and dashboards.
Answered from the vendors’ own pages
iubenda: Is iubenda a certified consent platform?
Yes. It is an IAB-validated CMP supporting TCF 2.2 and a Google-certified CMP partner with Consent Mode built in.
Litify: Do we sign a separate contract with Salesforce?
Not according to Litify's published services agreement, which defines Litify as a reseller of the Salesforce services and defines the purchase as a combined offering of the platform plus the Litify application. You buy one subscription from Litify. Confirm how the platform appears on your own order form before signing.
iubenda: What does it cost?
Prices are published: 59.88 euros a year for up to 25,000 monthly pageviews, 239.88 for 50,000 and 959.88 for 150,000.
Litify: Is Litify for personal injury or corporate work?
Both, but differently. Plaintiff firms use it for high volume personal injury and mass tort, insurance defence firms for case volume, and corporate legal departments for matter intake and spend management rather than billing.
iubenda: Do the generated policies make me compliant?
They cover the disclosure obligations for common processing. Unusual processing, international transfers or sector rules still need legal advice.
Litify: Is it suitable for a small firm?
No. It is sold to mid-market and enterprise operations and no entry tier is marketed. The implementation and administration requirements do not amortise at small headcounts.
iubenda: Does it handle data subject access requests?
Not in the way a dedicated privacy platform does. It is focused on policies, consent and processing records.
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