Softwr

Communication · head to head

Gupshup vs Infobip

Gupshup logo

Gupshup

Communication

Conversational messaging and CPaaS with a flat platform fee stacked on top of Meta per-message rates

From
$0.001/message
Rated
-
Full reviewWebsite
Infobip logo

Infobip

Telecommunications

Omnichannel messaging over 800 direct operator connections, strongest outside the big Western markets

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Gupshup the Gupshup platform fee of about 0.001 dollars per message is negligible next to Meta pass-through rates, so comparing providers on their own fee is misleading, and the country and category mix of your traffic determines almost the entire bill.; Infobip the published calculator shows only the average price across a country's networks, and per-network rates sit behind the portal, so the public figure is not what you will be billed.
  • They diverge on capability: Gupshup covers WhatsApp Business API, Infobip covers Direct operator connections.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Gupshup and Infobip actually diverge.

Attributes where Gupshup and Infobip differ
AttributeGupshupInfobip
Starting price$0.001/messageOn request
Pricing modelPer message sentPer message and per minute, priced by destination country
PlatformsWeb, APIWeb, APIs, Java, Python, JavaScript, PHP, C#
CategoryCommunicationTelecommunications

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Gupshup

  • WhatsApp Business API
  • Flat platform fee
  • RCS messaging
  • SMS and voice
  • Bot Studio
  • Agent inbox
  • Campaign manager
  • Emerging market reach

Only in Infobip

  • Direct operator connections
  • Owned US carrier
  • Omnichannel messaging
  • SMS firewall
  • Campaign orchestration and chatbots

What people use each for

The jobs each tool is most often brought in to do.

Gupshup

  • An e-commerce brand sending order and delivery notifications over WhatsApp to customers across India and Southeast Asianot Infobip
  • A bank or fintech running one-time passcodes and transactional alerts with fallback from WhatsApp to SMSnot Infobip
  • A company deploying a WhatsApp chatbot for tier one support with handover to human agents for anything it cannot resolvenot Infobip
  • A marketing team running WhatsApp template campaigns to opted-in lists in markets where email engagement is lownot Infobip

Infobip

  • Businesses delivering one-time passcodes to users in Africa, South Asia or Latin Americanot Gupshup
  • Enterprises consolidating SMS, WhatsApp and RCS onto a single supplier contractnot Gupshup
  • Operators needing an SMS firewall as well as a sending platformnot Gupshup
  • Global brands needing local sender registration handled market by marketnot Gupshup

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gupshup

  • The Gupshup platform fee of about 0.001 dollars per message is negligible next to Meta pass-through rates, so comparing providers on their own fee is misleading, and the country and category mix of your traffic determines almost the entire bill.
  • Gupshup publishes no single flat rate for a full send, so accurate cost modelling requires you to build a country by country and category by category forecast before any provider comparison is meaningful.
  • Meta moved from conversation-based to per message billing in July 2025, which materially changed the economics of high-frequency messaging, and any budget or ROI model built on the old conversation pricing is now wrong.
  • Template approval sits with Meta rather than Gupshup, so rejections and category reclassifications can stall a campaign regardless of provider, and support quality on chasing them is a common complaint.
  • The product surface is broad, spanning CPaaS APIs, bot building and campaign tooling, and the non-API tools are less refined than dedicated conversational marketing platforms, so many buyers use Gupshup purely as a pipe.

Infobip

  • The published calculator shows only the average price across a country's networks, and per-network rates sit behind the portal, so the public figure is not what you will be billed.
  • Its regional strength is irrelevant to a business sending only to the United States or Western Europe, where cheaper vendors reach the same handsets.
  • The engagement suite pushes buyers toward a broader platform commitment than a team that wanted a messaging API had intended to make.
  • Enterprise onboarding and contracting take longer than a self-serve competitor, which suits a product still validating a channel poorly.
  • US A2P traffic still carries 10DLC registration and per-segment carrier surcharges, so the negotiated rate is not the delivered cost in that market.

Pricing, plan by plan

Gupshup

$0.001/message
  • Messaging$0.001/message
    • About 0.001 USD Gupshup platform fee per outgoing template message
    • Same fee on outgoing and incoming session messages
    • Meta per-message charges passed through on top, varying by country and category

Infobip

On request
  • Infobip$undefined/month
    • Public calculator shows country average prices only
    • Per-network rates available only inside the customer portal
    • Enterprise volume commitments negotiated per channel

Which should you pick?

Choose Gupshup if

  • You need whatsapp business api.
  • You work on Web, API.
  • You also want flat platform fee.
Gupshup review

Choose Infobip if

  • You need direct operator connections.
  • You work on Web, APIs, Java, Python, JavaScript, PHP, C#.
  • You also want owned us carrier.
Infobip review

Questions people ask

Is Gupshup or Infobip better?
Neither clearly leads. Gupshup starts at $0.001/message and Infobip at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gupshup or Infobip?
Gupshup starts at $0.001/message and Infobip at On request.
Does Gupshup or Infobip run on more platforms?
Gupshup runs on Web, API. Infobip runs on Web, APIs, Java, Python, JavaScript, PHP, C#.
What is Gupshup best used for?
Gupshup is most often used for an e-commerce brand sending order and delivery notifications over whatsapp to customers across india and southeast asia, a bank or fintech running one-time passcodes and transactional alerts with fallback from whatsapp to sms, a company deploying a whatsapp chatbot for tier one support with handover to human agents for anything it cannot resolve, a marketing team running whatsapp template campaigns to opted-in lists in markets where email engagement is low. Of those, an e-commerce brand sending order and delivery notifications over whatsapp to customers across india and southeast asia and a bank or fintech running one-time passcodes and transactional alerts with fallback from whatsapp to sms are not what Infobip is typically brought in for.
What can Gupshup do that Infobip cannot?
Gupshup covers WhatsApp Business API, Flat platform fee, RCS messaging, SMS and voice. Infobip covers Direct operator connections, Owned US carrier, Omnichannel messaging, SMS firewall.

Answered from the vendors’ own pages

Gupshup: What does Gupshup charge?

About 0.001 USD per outgoing template message and per session message in each direction, plus roughly 0.0001 USD per second on voice. Meta per-message charges are passed through on top.

Infobip: When is Infobip clearly the right choice?

When a material share of your users are in markets that other vendors reach through intermediaries, such as parts of Africa, the Middle East, South Asia and Latin America. Direct operator connections there improve both delivery rates and the reliability of delivery reporting.

Gupshup: Is Gupshup cheaper than other WhatsApp providers?

On its own platform fee it is competitive, but that fee is a small fraction of the total. Meta pass-through rates dominate, so provider choice rarely changes your bill much.

Infobip: Does Infobip publish per-country prices?

Only partly. Its calculator shows the average price across all networks in a country, and it states that per-network pricing is available in the portal. Vendors such as Sinch and Plivo publish more granular rate cards.

Gupshup: Did WhatsApp pricing change?

Yes. Meta retired per 24-hour conversation pricing on 1 July 2025 and moved to per message billing, and Gupshup followed.

Infobip: Does Infobip own network infrastructure?

Yes, more than most of its competitors. It reports over 800 direct operator connections and owns Peerless Network, a facilities-based US carrier it acquired in 2022.

Gupshup: Is it only for India?

No, but its strongest carrier and operator reach is in India, Southeast Asia, the Middle East, Africa and Latin America.

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