Softwr

Communication · head to head

Gupshup vs Telnyx

Gupshup logo

Gupshup

Communication

Conversational messaging and CPaaS with a flat platform fee stacked on top of Meta per-message rates

From
$0.001/message
Rated
-
Full reviewWebsite
Telnyx logo

Telnyx

Telecommunications

Voice, messaging and connectivity APIs on a private global IP network

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Gupshup the Gupshup platform fee of about 0.001 dollars per message is negligible next to Meta pass-through rates, so comparing providers on their own fee is misleading, and the country and category mix of your traffic determines almost the entire bill.; Telnyx the advertised per-message price excludes US 10DLC registration fees and carrier surcharges, so American A2P traffic costs more than the rate card row suggests.
  • They diverge on capability: Gupshup covers WhatsApp Business API, Telnyx covers Published per-destination rate card.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Gupshup and Telnyx actually diverge.

Attributes where Gupshup and Telnyx differ
AttributeGupshupTelnyx
Starting price$0.001/messageOn request
Pricing modelPer message sentPer message and per minute, priced by destination country
PlatformsWeb, APIWeb, APIs, Python, JavaScript, Java, PHP, Ruby, .NET
CategoryCommunicationTelecommunications

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Gupshup

  • WhatsApp Business API
  • Flat platform fee
  • RCS messaging
  • SMS and voice
  • Bot Studio
  • Agent inbox
  • Campaign manager
  • Emerging market reach

Only in Telnyx

  • Published per-destination rate card
  • Private IP backbone
  • SIP trunking
  • Programmable messaging
  • Wireless and IoT SIMs

What people use each for

The jobs each tool is most often brought in to do.

Gupshup

  • An e-commerce brand sending order and delivery notifications over WhatsApp to customers across India and Southeast Asianot Telnyx
  • A bank or fintech running one-time passcodes and transactional alerts with fallback from WhatsApp to SMSnot Telnyx
  • A company deploying a WhatsApp chatbot for tier one support with handover to human agents for anything it cannot resolvenot Telnyx
  • A marketing team running WhatsApp template campaigns to opted-in lists in markets where email engagement is lownot Telnyx

Telnyx

  • Teams moving off a larger aggregator to reduce per-message cost at steady volumenot Gupshup
  • Applications with international voice traffic where per-minute rates vary sharply by destinationnot Gupshup
  • Platforms needing SIP trunking and programmable voice from a single suppliernot Gupshup
  • Products combining messaging with cellular IoT connectivity on one accountnot Gupshup

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gupshup

  • The Gupshup platform fee of about 0.001 dollars per message is negligible next to Meta pass-through rates, so comparing providers on their own fee is misleading, and the country and category mix of your traffic determines almost the entire bill.
  • Gupshup publishes no single flat rate for a full send, so accurate cost modelling requires you to build a country by country and category by category forecast before any provider comparison is meaningful.
  • Meta moved from conversation-based to per message billing in July 2025, which materially changed the economics of high-frequency messaging, and any budget or ROI model built on the old conversation pricing is now wrong.
  • Template approval sits with Meta rather than Gupshup, so rejections and category reclassifications can stall a campaign regardless of provider, and support quality on chasing them is a common complaint.
  • The product surface is broad, spanning CPaaS APIs, bot building and campaign tooling, and the non-API tools are less refined than dedicated conversational marketing platforms, so many buyers use Gupshup purely as a pipe.

Telnyx

  • The advertised per-message price excludes US 10DLC registration fees and carrier surcharges, so American A2P traffic costs more than the rate card row suggests.
  • Support and the partner ecosystem are smaller than the market leader, which matters most during an incident rather than during evaluation.
  • The cost advantage only becomes material at volume, so low-traffic projects save little while giving up ecosystem breadth.
  • Toll fraud controls need configuring properly, because a misconfigured voice account can accumulate serious cost quickly.
  • Product breadth is strong for voice and messaging but thinner for adjacent channels such as video, so multi-channel products may still need a second vendor.

Pricing, plan by plan

Gupshup

$0.001/message
  • Messaging$0.001/message
    • About 0.001 USD Gupshup platform fee per outgoing template message
    • Same fee on outgoing and incoming session messages
    • Meta per-message charges passed through on top, varying by country and category

Telnyx

On request
  • Pay as you go$undefined/month
    • Published rate card by destination country
    • No monthly minimum for standard usage
    • Volume pricing negotiated above published tiers

Which should you pick?

Choose Gupshup if

  • You need whatsapp business api.
  • You work on Web, API.
  • You also want flat platform fee.
Gupshup review

Choose Telnyx if

  • You need published per-destination rate card.
  • You work on Web, APIs, Python, JavaScript, Java, PHP, Ruby, .NET.
  • You also want private ip backbone.
Telnyx review

Questions people ask

Is Gupshup or Telnyx better?
Neither clearly leads. Gupshup starts at $0.001/message and Telnyx at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gupshup or Telnyx?
Gupshup starts at $0.001/message and Telnyx at On request.
Does Gupshup or Telnyx run on more platforms?
Gupshup runs on Web, API. Telnyx runs on Web, APIs, Python, JavaScript, Java, PHP, Ruby, .NET.
What is Gupshup best used for?
Gupshup is most often used for an e-commerce brand sending order and delivery notifications over whatsapp to customers across india and southeast asia, a bank or fintech running one-time passcodes and transactional alerts with fallback from whatsapp to sms, a company deploying a whatsapp chatbot for tier one support with handover to human agents for anything it cannot resolve, a marketing team running whatsapp template campaigns to opted-in lists in markets where email engagement is low. Of those, an e-commerce brand sending order and delivery notifications over whatsapp to customers across india and southeast asia and a bank or fintech running one-time passcodes and transactional alerts with fallback from whatsapp to sms are not what Telnyx is typically brought in for.
What can Gupshup do that Telnyx cannot?
Gupshup covers WhatsApp Business API, Flat platform fee, RCS messaging, SMS and voice. Telnyx covers Published per-destination rate card, Private IP backbone, SIP trunking, Programmable messaging.

Answered from the vendors’ own pages

Gupshup: What does Gupshup charge?

About 0.001 USD per outgoing template message and per session message in each direction, plus roughly 0.0001 USD per second on voice. Meta per-message charges are passed through on top.

Telnyx: How much do per-message rates vary between countries?

By more than an order of magnitude. US A2P SMS is priced in small fractions of a cent per segment, while some international destinations run to several cents or more per message. Always price your actual destination mix rather than a headline US rate.

Gupshup: Is Gupshup cheaper than other WhatsApp providers?

On its own platform fee it is competitive, but that fee is a small fraction of the total. Meta pass-through rates dominate, so provider choice rarely changes your bill much.

Telnyx: Are 10DLC fees included in the published price?

No. US A2P messaging requires brand and campaign registration, and those one-off and monthly fees plus per-segment carrier surcharges are added on top of the per-message rate.

Gupshup: Did WhatsApp pricing change?

Yes. Meta retired per 24-hour conversation pricing on 1 July 2025 and moved to per message billing, and Gupshup followed.

Telnyx: Why does the private network matter?

Voice quality degrades with jitter and packet loss on the public internet. Carrying traffic on a private backbone with direct carrier interconnects is what the quality claim rests on.

Gupshup: Is it only for India?

No, but its strongest carrier and operator reach is in India, Southeast Asia, the Middle East, Africa and Latin America.

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