Is 46elks or Gupshup better?

Neither clearly leads. 46elks starts at €0.02/per SMS part and Gupshup at $0.001/message, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, 46elks or Gupshup?

46elks starts at €0.02/per SMS part and Gupshup at $0.001/message.

Does 46elks or Gupshup run on more platforms?

46elks runs on Web, APIs, Python, JavaScript, PHP, Ruby. Gupshup runs on Web, API.

What is 46elks best used for?

46elks is most often used for swedish and nordic products needing local numbers and compliant sender identities, organisations that must contract and invoice with a regulated supplier inside the eu, small teams wanting a minimal sms api without an enterprise onboarding process, internal alerting and two-factor systems with modest message volume. Of those, swedish and nordic products needing local numbers and compliant sender identities and organisations that must contract and invoice with a regulated supplier inside the eu are not what Gupshup is typically brought in for.

What can 46elks do that Gupshup cannot?

46elks covers Nordic numbering and coverage, Regulated Swedish operator, Fully published rate card, Simple HTTP API. Gupshup covers WhatsApp Business API, Flat platform fee, RCS messaging, SMS and voice.

Telecommunications · head to head

46elks vs Gupshup

46elks

Telecommunications

Small Swedish SMS and voice API with Nordic depth and fully published prices

From: €0.02/per SMS part
Rated: -

Full review Website

Gupshup

Communication

Conversational messaging and CPaaS with a flat platform fee stacked on top of Meta per-message rates

From: $0.001/message
Rated: -

Full review Website

The short version

Each has a real cost: 46elks it is a small company, so global route depth, redundancy and round-the-clock support do not match the large aggregators.; Gupshup the Gupshup platform fee of about 0.001 dollars per message is negligible next to Meta pass-through rates, so comparing providers on their own fee is misleading, and the country and category mix of your traffic determines almost the entire bill.
They diverge on capability: 46elks covers Nordic numbering and coverage, Gupshup covers WhatsApp Business API.
Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which 46elks and Gupshup actually diverge.

Attributes where 46elks and Gupshup differ
Attribute	46elks	Gupshup
Starting price	€0.02/per SMS part	$0.001/message
Pricing model	Per message and per minute, priced by destination country	Per message sent
Platforms	Web, APIs, Python, JavaScript, PHP, Ruby	Web, API
Category	Telecommunications	Communication

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in 46elks

Nordic numbering and coverage
Regulated Swedish operator
Fully published rate card
Simple HTTP API
Programmable voice

Only in Gupshup

WhatsApp Business API
Flat platform fee
RCS messaging
SMS and voice
Bot Studio
Agent inbox
Campaign manager
Emerging market reach

What people use each for

The jobs each tool is most often brought in to do.

46elks

Swedish and Nordic products needing local numbers and compliant sender identitiesnot Gupshup
Organisations that must contract and invoice with a regulated supplier inside the EUnot Gupshup
Small teams wanting a minimal SMS API without an enterprise onboarding processnot Gupshup
Internal alerting and two-factor systems with modest message volumenot Gupshup

Gupshup

An e-commerce brand sending order and delivery notifications over WhatsApp to customers across India and Southeast Asianot 46elks
A bank or fintech running one-time passcodes and transactional alerts with fallback from WhatsApp to SMSnot 46elks
A company deploying a WhatsApp chatbot for tier one support with handover to human agents for anything it cannot resolvenot 46elks
A marketing team running WhatsApp template campaigns to opted-in lists in markets where email engagement is lownot 46elks

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

46elks

It is a small company, so global route depth, redundancy and round-the-clock support do not match the large aggregators.
Its advantages are Nordic and regulatory, so an organisation sending mainly to other regions gains nothing and pays more per message than it would at scale elsewhere.
The feature set covers SMS, voice and numbers only, with no WhatsApp, RCS, email or fraud products, so multi-channel needs a second vendor.
Sending to the United States requires purchasing a number first, and US inbound messaging and mobile numbers are not available self-serve at all.
US A2P traffic also requires 10DLC registration with its own fees and carrier surcharges, making a small European vendor a poor fit for a US-focused business.

Gupshup

The Gupshup platform fee of about 0.001 dollars per message is negligible next to Meta pass-through rates, so comparing providers on their own fee is misleading, and the country and category mix of your traffic determines almost the entire bill.
Gupshup publishes no single flat rate for a full send, so accurate cost modelling requires you to build a country by country and category by category forecast before any provider comparison is meaningful.
Meta moved from conversation-based to per message billing in July 2025, which materially changed the economics of high-frequency messaging, and any budget or ROI model built on the old conversation pricing is now wrong.
Template approval sits with Meta rather than Gupshup, so rejections and category reclassifications can stall a campaign regardless of provider, and support quality on chasing them is a common complaint.
The product surface is broad, spanning CPaaS APIs, bot building and campaign tooling, and the non-API tools are less refined than dedicated conversational marketing platforms, so many buyers use Gupshup purely as a pipe.

Pricing, plan by plan

46elks

€0.02/per SMS part

Pay as you go$0.02/per SMS part
- Swedish SMS about 0.047 EUR per part, US SMS about 0.02 EUR per part
- Swedish landline calls about 0.013 EUR per minute
- Phone numbers from about 3 EUR per month

Gupshup

$0.001/message

Messaging$0.001/message
- About 0.001 USD Gupshup platform fee per outgoing template message
- Same fee on outgoing and incoming session messages
- Meta per-message charges passed through on top, varying by country and category

Which should you pick?

Choose 46elks if

You need nordic numbering and coverage.
You work on Web, APIs, Python, JavaScript, PHP, Ruby.
You also want regulated swedish operator.

46elks review

Choose Gupshup if

You need whatsapp business api.
You work on Web, API.
You also want flat platform fee.

Gupshup review

Questions people ask

Is 46elks or Gupshup better?: Neither clearly leads. 46elks starts at €0.02/per SMS part and Gupshup at $0.001/message, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, 46elks or Gupshup?: 46elks starts at €0.02/per SMS part and Gupshup at $0.001/message.
Does 46elks or Gupshup run on more platforms?: 46elks runs on Web, APIs, Python, JavaScript, PHP, Ruby. Gupshup runs on Web, API.
What is 46elks best used for?: 46elks is most often used for swedish and nordic products needing local numbers and compliant sender identities, organisations that must contract and invoice with a regulated supplier inside the eu, small teams wanting a minimal sms api without an enterprise onboarding process, internal alerting and two-factor systems with modest message volume. Of those, swedish and nordic products needing local numbers and compliant sender identities and organisations that must contract and invoice with a regulated supplier inside the eu are not what Gupshup is typically brought in for.
What can 46elks do that Gupshup cannot?: 46elks covers Nordic numbering and coverage, Regulated Swedish operator, Fully published rate card, Simple HTTP API. Gupshup covers WhatsApp Business API, Flat platform fee, RCS messaging, SMS and voice.

Answered from the vendors’ own pages

46elks: Why choose 46elks over Twilio?

Only for Nordic and regulatory reasons: local numbers, sender identity handling, a supplier regulated under Swedish electronic communications law, EU contracting, and support in your own time zone. On global reach and price at volume the large vendors win.

Gupshup: What does Gupshup charge?

About 0.001 USD per outgoing template message and per session message in each direction, plus roughly 0.0001 USD per second on voice. Meta per-message charges are passed through on top.

46elks: Does 46elks publish its prices?

Yes, all of them, without a login, in Swedish kronor and euros. Swedish messages run about 0.047 euros per part and Swedish landline calls about 0.013 euros a minute.

Gupshup: Is Gupshup cheaper than other WhatsApp providers?

On its own platform fee it is competitive, but that fee is a small fraction of the total. Meta pass-through rates dominate, so provider choice rarely changes your bill much.

46elks: Is it suitable for sending to the United States?

Poorly. You must buy a number before you can send there, US inbound messaging and mobile numbers are not self-serve, and US A2P traffic requires 10DLC registration with its own fees and carrier surcharges.

Gupshup: Did WhatsApp pricing change?

Yes. Meta retired per 24-hour conversation pricing on 1 July 2025 and moved to per message billing, and Gupshup followed.

Gupshup: Is it only for India?

No, but its strongest carrier and operator reach is in India, Southeast Asia, the Middle East, Africa and Latin America.

46elks vs Gupshup

46elks

Gupshup

The short version

Where they differ

What each one covers

Only in 46elks

Only in Gupshup

What people use each for

46elks

Gupshup

Where each one falls short

46elks

Gupshup

Pricing, plan by plan

46elks

Gupshup

Which should you pick?

Choose 46elks if

Choose Gupshup if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on 46elks

More on Gupshup

Keep looking

Other head to heads