Softwr

Communication · head to head

Gupshup vs MyOperator

Gupshup logo

Gupshup

Communication

Conversational messaging and CPaaS with a flat platform fee stacked on top of Meta per-message rates

From
$0.001/message
Rated
-
Full reviewWebsite
MyOperator logo

MyOperator

Telecommunications

Indian cloud call management and WhatsApp platform priced per plan, not per agent

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Gupshup the Gupshup platform fee of about 0.001 dollars per message is negligible next to Meta pass-through rates, so comparing providers on their own fee is misleading, and the country and category mix of your traffic determines almost the entire bill.; MyOperator plans bundle ten users at a fixed price, so a team of three or four pays for ten and the effective per-user cost is two or three times the headline 500 rupees.
  • They diverge on capability: Gupshup covers WhatsApp Business API, MyOperator covers IVR and call routing.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Gupshup and MyOperator actually diverge.

Attributes where Gupshup and MyOperator differ
AttributeGupshupMyOperator
Starting price$0.001/messageOn request
Pricing modelPer message sentPer month by plan, ten users included
PlatformsWeb, APIWeb, iOS, Android, API
CategoryCommunicationTelecommunications

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Gupshup

  • WhatsApp Business API
  • Flat platform fee
  • RCS messaging
  • SMS and voice
  • Bot Studio
  • Agent inbox
  • Campaign manager
  • Emerging market reach

Only in MyOperator

  • IVR and call routing
  • Included user count
  • Call recording and reporting
  • WhatsApp Business
  • Toll-free and virtual numbers
  • Whisper and barge
  • CRM integrations and API
  • Auto-dialler

What people use each for

The jobs each tool is most often brought in to do.

Gupshup

  • An e-commerce brand sending order and delivery notifications over WhatsApp to customers across India and Southeast Asianot MyOperator
  • A bank or fintech running one-time passcodes and transactional alerts with fallback from WhatsApp to SMSnot MyOperator
  • A company deploying a WhatsApp chatbot for tier one support with handover to human agents for anything it cannot resolvenot MyOperator
  • A marketing team running WhatsApp template campaigns to opted-in lists in markets where email engagement is lownot MyOperator

MyOperator

  • A multi-branch Indian clinic that needs patient calls routed to the right location by IVR and every missed call logged for callbacknot Gupshup
  • A coaching institute running admissions enquiries where the WhatsApp thread and the phone call must sit against the same leadnot Gupshup
  • A D2C brand whose support number must never ring out, needing call distribution across a small team plus recording for quality checksnot Gupshup
  • An outbound sales team in India that wants verified caller identity so prospects answer calls from an unknown numbernot Gupshup

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gupshup

  • The Gupshup platform fee of about 0.001 dollars per message is negligible next to Meta pass-through rates, so comparing providers on their own fee is misleading, and the country and category mix of your traffic determines almost the entire bill.
  • Gupshup publishes no single flat rate for a full send, so accurate cost modelling requires you to build a country by country and category by category forecast before any provider comparison is meaningful.
  • Meta moved from conversation-based to per message billing in July 2025, which materially changed the economics of high-frequency messaging, and any budget or ROI model built on the old conversation pricing is now wrong.
  • Template approval sits with Meta rather than Gupshup, so rejections and category reclassifications can stall a campaign regardless of provider, and support quality on chasing them is a common complaint.
  • The product surface is broad, spanning CPaaS APIs, bot building and campaign tooling, and the non-API tools are less refined than dedicated conversational marketing platforms, so many buyers use Gupshup purely as a pipe.

MyOperator

  • Plans bundle ten users at a fixed price, so a team of three or four pays for ten and the effective per-user cost is two or three times the headline 500 rupees.
  • Truecaller Business verification, which is what actually raises answer rates for Indian outbound calling, starts at 30,000 rupees a month, six times the entry plan price, and is not included at any tier.
  • CRM integrations and API access only appear on the SUV plan at 15,000 rupees a month, so a small business that needs call data in its CRM must pay triple the entry price.
  • Plans are billed yearly, so the advertised monthly figure is an annual commitment in practice and there is no cheap monthly path to trial the product in production.
  • It is an India-focused product with rupee pricing, Indian numbering and India-based support, which makes it unsuitable for businesses whose calling volume sits outside India.

Pricing, plan by plan

Gupshup

$0.001/message
  • Messaging$0.001/message
    • About 0.001 USD Gupshup platform fee per outgoing template message
    • Same fee on outgoing and incoming session messages
    • Meta per-message charges passed through on top, varying by country and category

MyOperator

On request
  • Sedan$5000/month
    • Billed yearly
    • 10 users included, not priced per agent
    • IVR and call routing
  • SUV$15000/month
    • Billed yearly
    • 10 users included
    • Everything in Sedan
  • AI Team$undefined/month
    • Everything in SUV
    • Voice and chat AI agents
    • AI agent manager and managed build service
  • Enterprise$undefined/month
    • Custom deployment
    • Dedicated success manager
    • SLA-backed uptime

Which should you pick?

Choose Gupshup if

  • You need whatsapp business api.
  • You work on Web, API.
  • You also want flat platform fee.
Gupshup review

Choose MyOperator if

  • You need ivr and call routing.
  • You work on Web, iOS, Android, API.
  • You also want included user count.
MyOperator review

Questions people ask

Is Gupshup or MyOperator better?
Neither clearly leads. Gupshup starts at $0.001/message and MyOperator at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gupshup or MyOperator?
Gupshup starts at $0.001/message and MyOperator at On request.
Does Gupshup or MyOperator run on more platforms?
Gupshup runs on Web, API. MyOperator runs on Web, iOS, Android, API.
What is Gupshup best used for?
Gupshup is most often used for an e-commerce brand sending order and delivery notifications over whatsapp to customers across india and southeast asia, a bank or fintech running one-time passcodes and transactional alerts with fallback from whatsapp to sms, a company deploying a whatsapp chatbot for tier one support with handover to human agents for anything it cannot resolve, a marketing team running whatsapp template campaigns to opted-in lists in markets where email engagement is low. Of those, an e-commerce brand sending order and delivery notifications over whatsapp to customers across india and southeast asia and a bank or fintech running one-time passcodes and transactional alerts with fallback from whatsapp to sms are not what MyOperator is typically brought in for.
What can Gupshup do that MyOperator cannot?
Gupshup covers WhatsApp Business API, Flat platform fee, RCS messaging, SMS and voice. MyOperator covers IVR and call routing, Included user count, Call recording and reporting, WhatsApp Business.

Answered from the vendors’ own pages

Gupshup: What does Gupshup charge?

About 0.001 USD per outgoing template message and per session message in each direction, plus roughly 0.0001 USD per second on voice. Meta per-message charges are passed through on top.

MyOperator: How is MyOperator priced?

By plan, not by agent. Sedan is 5,000 rupees a month billed yearly including ten users; SUV is 15,000 rupees a month, also for ten users.

Gupshup: Is Gupshup cheaper than other WhatsApp providers?

On its own platform fee it is competitive, but that fee is a small fraction of the total. Meta pass-through rates dominate, so provider choice rarely changes your bill much.

MyOperator: What does WhatsApp messaging cost?

It is passed through at Meta rates, roughly 0.95 rupees per marketing conversation and 0.13 rupees for utility and authentication, on top of the plan.

Gupshup: Did WhatsApp pricing change?

Yes. Meta retired per 24-hour conversation pricing on 1 July 2025 and moved to per message billing, and Gupshup followed.

MyOperator: Do I need the SUV plan?

If you want CRM integration, API access, whisper and barge or real-time dashboards, yes. Sedan covers IVR, routing, recording and basic reporting only.

Gupshup: Is it only for India?

No, but its strongest carrier and operator reach is in India, Southeast Asia, the Middle East, Africa and Latin America.

MyOperator: Is there a refund if it does not work out?

MyOperator advertises a 30-day full refund policy, which is unusual for an annually billed Indian telephony product.

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