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Software · head to head

Close vs Improvado

Close logo

Close

Software

The inside sales CRM of choice for startups & SMBs

From
$9/month
Rated
-
Full reviewWebsite
I

Improvado

Software

Data integration platform for marketing teams

From
$1000/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Close hidden costs beyond subscription: calling charges (~$0.02/minute), SMS usage fees, phone numbers ($1-5/month), AI call assistant ($50/month + $0.02/min transcription); Improvado no pricing is published, and no cost driver or minimum is stated
  • They diverge on capability: Close covers Built-in calling, Improvado covers 500+ data source connectors.

Where they differ

Only the attributes on which Close and Improvado actually diverge.

Attributes where Close and Improvado differ
AttributeCloseImprovado
Starting price$9/month$1000/month
Pricing modelUnknownsubscription
PlatformsWeb, iOS, AndroidWeb, Api, Data-warehouse
Founded20132015

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Close

  • Built-in calling
  • Email automation
  • SMS messaging
  • Pipeline management
  • Lead management
  • Activity tracking
  • Reporting
  • Mobile app

Only in Improvado

  • 500+ data source connectors
  • Data transformation
  • Real-time syncing
  • Data warehouse integration
  • ETL capabilities
  • Data quality monitoring
  • Historical data
  • Custom connectors

Both cover

  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Close

  • Inside salesnot Improvado
  • Outbound salesnot Improvado
  • Lead managementnot Improvado
  • Sales engagementnot Improvado
  • Pipeline trackingnot Improvado

Improvado

  • Aggregating marketing data from many platforms into one pipelinenot Close
  • Feeding blended campaign data into BI tools and dashboardsnot Close

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Close

  • Hidden costs beyond subscription: calling charges (~$0.02/minute), SMS usage fees, phone numbers ($1-5/month), AI call assistant ($50/month + $0.02/min transcription)
  • No built-in lead lists, company intelligence, or contact enrichment; must source leads separately
  • Limited marketing automation compared to competitors like HubSpot; lacks lead scoring and nurturing campaigns
  • Calling cost at scale can double effective monthly cost for high-volume SDR teams making 50+ calls per day
  • Limited customization of data model compared to Salesforce; cannot create fully custom objects or complex relationships

Improvado

  • No pricing is published, and no cost driver or minimum is stated
  • The route to a figure is a working session with a solutions engineer rather than a rate card

Pricing, plan by plan

Close

$9/month
  • Solo$9/month (annual)
    • 1 user only
    • 10,000 leads max
    • Calling, email, SMS
  • Essentials$35/month (annual)
    • Unlimited contacts
    • Team collaboration
    • 1,000 AI credits/month
  • Growth$99/month (annual)
    • Automation workflows
    • Power dialer
    • Bulk email
  • Scale$139/month (annual)
    • Role-based permissions
    • Predictive dialer
    • Unlimited recording

Improvado

$1000/month
  • Starter$1000/month
    • Up to 20 data sources
    • Basic transformations
    • Standard support
  • Professional$2500/month
    • Up to 100 data sources
    • Advanced transformations
    • Priority support
  • Enterprise$undefined/month
    • Unlimited data sources
    • Custom integrations
    • Dedicated support

Which should you pick?

Choose Close if

  • You need built-in calling.
  • You work on Web, iOS, Android.
  • You also want email automation.
Close review

Choose Improvado if

  • You need 500+ data source connectors.
  • You work on Web, Api, Data-warehouse.
  • You also want data transformation.
Improvado review

Questions people ask

Is Close or Improvado better?
Neither clearly leads. Close starts at $9/month and Improvado at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Close or Improvado?
Close starts at $9/month and Improvado at $1000/month.
Does Close or Improvado run on more platforms?
Close runs on Web, iOS, Android. Improvado runs on Web, Api, Data-warehouse.
What is Close best used for?
Close is most often used for inside sales, outbound sales, lead management, sales engagement. Of those, inside sales and outbound sales are not what Improvado is typically brought in for.
What can Close do that Improvado cannot?
Close covers Built-in calling, Email automation, SMS messaging, Pipeline management. Improvado covers 500+ data source connectors, Data transformation, Real-time syncing, Data warehouse integration. Both handle SOC2.

Answered from the vendors’ own pages

Close: What are Close's pricing plans and what do they include?

Close offers four plans: Solo ($9-19/user/month), Essentials ($35-49), Growth ($99-109), and Scale ($139-149). All include calling, email, SMS, and Chloe AI agent access. Essentials adds unlimited contacts and team collaboration. Growth adds automation, power dialer, and custom activities. Scale adds role-based permissions and unlimited recording. Annual billing saves up to 50%.

Source
Close: What are the hidden costs in Close's pricing beyond the subscription?

Close charges usage-based fees for calling (~$0.02 per minute), SMS charges per message, and phone number rentals ($1-5/month). The AI Call Assistant add-on costs $50/month plus $0.02 per minute for transcription. Heavy outbound calling teams can see their total costs increase 30-50% beyond the base seat price.

Source
Close: What is Chloe, Close's AI sales agent, and what can it do?

Chloe is an AI sales agent built into Close that automatically calls leads, qualifies prospects through real conversations, and can book meetings while updating the CRM automatically. Chloe features AI-generated call summaries, transcripts, and action items automatically logged to contacts.

Source
Close: Does Close include lead lists, data enrichment, or contact information?

No. Close does not provide built-in lead lists, company intelligence, or contact enrichment features. Organizations must source leads separately or use third-party data providers. This differs from platforms like HubSpot which include integrated lead databases.

Source
Close: What communication features does Close include?

Close includes built-in calling with automatic call logging, email templates and bulk email capabilities, SMS messaging with tracking and automation, email syncing with Gmail, and automated follow-up workflows. All communication happens within the CRM platform.

Source
Close: Does Close have marketing automation capabilities?

Close's marketing automation features are limited compared to HubSpot. It includes basic email sequences, task reminders, and workflow automation, but lacks advanced lead scoring, nurturing campaigns, and detailed marketing analytics. Organizations requiring extensive marketing automation need separate tools.

Source
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