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Influencer Marketing · head to head

Impact.com vs Improvado

Impact.com logo

Impact.com

Influencer Marketing

The partnership management platform

From
$30/month
Rated
-
Full reviewWebsite
Improvado logo

Improvado

Marketing

Data integration platform for marketing teams

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Improvado has a free tier, so it costs nothing to try first.
  • Each has a real cost: Impact.com starter plan minimum $30/month even if program generates less revenue in 30-day period; Improvado free tier limited to 50 MCP actions per week
  • They diverge on capability: Impact.com covers Partner discovery, Improvado covers 500+ data source connectors.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Impact.com and Improvado actually diverge.

Attributes where Impact.com and Improvado differ
AttributeImpact.comImprovado
Starting price$30/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, ApiWeb, Api, Data-warehouse
CategoryInfluencer MarketingMarketing
Founded20082015

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Impact.com

  • Partner discovery
  • Contract management
  • Cross-device tracking
  • Fraud protection
  • Performance optimization
  • Global payments
  • Multi-program management
  • Attribution modeling

Only in Improvado

  • 500+ data source connectors
  • Data transformation
  • Real-time syncing
  • Data warehouse integration
  • ETL capabilities
  • Data quality monitoring
  • Historical data
  • Custom connectors

Both cover

  • Salesforce
  • Google Analytics
  • Google Ads
  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Impact.com

  • Affiliate and partner marketingnot Improvado
  • Performance-based partnershipsnot Improvado
  • Commission trackingnot Improvado
  • Multi-channel affiliate programsnot Improvado

Improvado

  • Marketing data integrationnot Impact.com
  • Multi-workspace data orchestrationnot Impact.com
  • Incrementality testing and attributionnot Impact.com
  • Multi-touch attribution modelingnot Impact.com

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Impact.com

  • Starter plan minimum $30/month even if program generates less revenue in 30-day period
  • Enterprise plan requires custom sales quote
  • Additional 2.5% transaction fee on all partner-driven sales applies across all tiers
  • One-time setup fee adds to initial cost

Improvado

  • Free tier limited to 50 MCP actions per week
  • Advanced and Enterprise tiers require custom pricing quotes
  • No publicly listed Advanced or Enterprise rates

Pricing, plan by plan

Impact.com

$30/month
  • Starter$30/month
    • Plugin integrations (Shopify, BigCommerce, WooCommerce, Adobe Commerce, Squarespace)
    • Automated partner recommendations
    • Promo code & link tracking
  • Essentials$500/month
    • impact.com Partner Marketplace (90,000 partners)
    • Unlimited contract templates
    • Unlimited tracking across events
  • Pro$2500/month
    • Dedicated customer support
    • Cross-device tracking
    • API-based tracking
  • Enterprise$null/custom
    • Benchmark recommendations
    • Attribution risk protection
    • Fraud scoring

Improvado

Free
  • Free LimitedFree
    • 50 MCP actions per week
    • 1 workspace
    • Live API requests to all sources
  • MCP Only$100/month
    • 2M rows per year
    • Daily data sync
    • 300 MCP actions per week
  • Advanced$null/custom
    • 600M rows per year
    • Up to 4x daily syncs
    • 200 actions per day
  • Enterprise$null/custom
    • 1B rows per year
    • 600 actions per day
    • Unlimited workspaces

Which should you pick?

Choose Impact.com if

  • You need partner discovery.
  • You work on Web, Api.
  • You also want contract management.
Impact.com review

Choose Improvado if

  • You need 500+ data source connectors.
  • You want to start without paying.
  • You work on Web, Api, Data-warehouse.
  • You also want data transformation.
Improvado review

Questions people ask

Is Impact.com or Improvado better?
Neither clearly leads. Impact.com starts at $30/month and Improvado at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Impact.com or Improvado?
Improvado has a free tier; the other does not. Paid plans start at $30/month for Impact.com and Free for Improvado.
Does Impact.com or Improvado run on more platforms?
Impact.com runs on Web, Api. Improvado runs on Web, Api, Data-warehouse.
Can I use Improvado for free?
Yes. Improvado has a free tier, so you can try it without paying. Impact.com starts at $30/month.
What is Impact.com best used for?
Impact.com is most often used for affiliate and partner marketing, performance-based partnerships, commission tracking, multi-channel affiliate programs. Of those, affiliate and partner marketing and performance-based partnerships are not what Improvado is typically brought in for.
What can Impact.com do that Improvado cannot?
Impact.com covers Partner discovery, Contract management, Cross-device tracking, Fraud protection. Improvado covers 500+ data source connectors, Data transformation, Real-time syncing, Data warehouse integration. Both handle Salesforce, Google Analytics, Google Ads, SOC2.

Answered from the vendors’ own pages

Impact.com: How much does impact.com cost?

impact.com offers four tiers: Starter at $30/month, Essentials at $500/month (priced from), Pro at $2,500/month (priced from), and Enterprise with custom pricing. A one-time setup fee applies (varies by technical needs) plus a 2.5% transaction fee on partner-driven sales for all plans. Starter has a $30 minimum monthly charge.

Source
Improvado: What is Improvado's free tier?

Improvado Free Limited tier costs $0/month and includes 50 MCP actions per week, 1 workspace, live API requests to all sources, AI Agent, and MCP. No credit card required to start.

Source
Impact.com: Is there a free version of impact.com?

No, impact.com does not offer a free tier. The lowest-cost option is the Starter plan at $30/month with a $30 minimum monthly charge if your program generates insufficient revenue in the first 30 days.

Source
Improvado: What are Improvado's paid plans?

Paid tiers include MCP Only ($100/month with 2M rows/year and 300 weekly actions), Advanced (custom pricing with 600M rows/year and 50 workspaces), and Enterprise (custom pricing with 1B rows/year, unlimited workspaces, and SSO).

Source
Impact.com: What does impact.com's Pro plan add over Essentials?

The Pro plan at $2,500/month (priced from) adds dedicated customer support, cross-device tracking, API-based tracking, Data Lab for custom reports, SAML support, and partner discovery via keyword search beyond Essentials features. The 2.5% transaction fee applies to all tiers.

Source
Improvado: Does Improvado offer data sync frequency limits?

MCP Only tier offers daily data sync, Advanced tier allows up to 4x daily syncs, and Enterprise tier includes no stated sync frequency limits. Free tier enables live API requests without scheduled syncing.

Source
Impact.com: How is impact.com priced?

impact.com uses tiered per-month subscription pricing based on four plans. Starter targets small programs at $30/month; Essentials at $500/month adds partner marketplace; Pro at $2,500/month adds API access and analytics; Enterprise requires custom quote. All tiers incur a 2.5% transaction fee on partner sales plus a one-time variable setup fee.

Source
Improvado: What compliance and security features does Improvado include?

Improvado holds SOC 2 Type II, HIPAA, GDPR, and CCPA compliance. Enterprise tier specifically includes SSO with Azure and Okta support for identity management.

Source
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