Software · head to head
Hive vs mParticle

mParticle
Software
The customer data platform for multi-channel marketing
- From
- $500/month
- Rated
- -
The short version
- Each has a real cost: Hive the free plan is capped at 200 MB of storage; mParticle no pricing is published at any level, and the page offers only a pricing request or a sales conversation
- They diverge on capability: Hive covers Tasks, mParticle covers Data collection.
Where they differ
Only the attributes on which Hive and mParticle actually diverge.
Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Hive
- Tasks
- Gantt view
- Kanban
- Time tracking
- Forms
- Slack
- Zoom
- Google Drive
Only in mParticle
- Data collection
- Audience building
- Segmentation
- Data governance
- Real-time sync
- Privacy management
- Analytics
- 100+ integrations
Both cover
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Hive
- Project and task management with multiple project viewsnot mParticle
- Coordinating work, proofing and resourcing for teamsnot mParticle
mParticle
- Collecting customer event data once and routing it to many destinationsnot Hive
- Building a customer data platform across web, mobile and server sourcesnot Hive
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Hive
- The free plan is capped at 200 MB of storage
- The Starter plan at $5 per user per month is limited to 10 projects
- Eight capabilities are sold as $5 per user add ons on the Teams plan, including CRM, timesheets, proofing, resourcing, advanced dashboards, external users and SSO
- Buying SSO plus a few of those add ons therefore costs more than the $12 base seat itself
- AI credits are metered monthly at 1,000, 3,000 and 5,000 by plan
mParticle
- No pricing is published at any level, and the page offers only a pricing request or a sales conversation
- No free tier, minimum commitment or cost driver is stated anywhere on the pricing page
Pricing, plan by plan
Hive
On request- FreeFree
- Basic features
- 10 users
- Teams$12/month
- Unlimited users
- Time tracking
- Automations
mParticle
$500/month- Starter$500/month
- Basic features
- Email support
- Professional$1500/month
- Advanced features
- Priority support
- Enterprise$5000/month
- Custom solutions
- Dedicated support
Which should you pick?
Choose Hive if
- You need tasks.
- You work on Web, Ios, Android, Desktop.
- You also want gantt view.
Choose mParticle if
- You need data collection.
- You work on Web, Mobile.
- You also want audience building.
Questions people ask
- Is Hive or mParticle better?
- Neither clearly leads. Hive starts at On request and mParticle at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Hive or mParticle?
- Hive starts at On request and mParticle at $500/month.
- Does Hive or mParticle run on more platforms?
- Hive runs on Web, Ios, Android, Desktop. mParticle runs on Web, Mobile.
- What is Hive best used for?
- Hive is most often used for project and task management with multiple project views, coordinating work, proofing and resourcing for teams. Of those, project and task management with multiple project views and coordinating work, proofing and resourcing for teams are not what mParticle is typically brought in for.
- What can Hive do that mParticle cannot?
- Hive covers Tasks, Gantt view, Kanban, Time tracking. mParticle covers Data collection, Audience building, Segmentation, Data governance. Both handle Web support.
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