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HARO vs Prezly

HARO logo

HARO

News

Help A Reporter Out - connecting journalists with expert sources

From
Free
Rated
-
Prezly logo

Prezly

News

All-in-one PR software for modern newsrooms

From
Free
Rated
-

The short version

  • Each has a real cost: HARO hARO was rebranded and phased out by Cision in favor of Connectively (www.connectively.us) starting early 2024, per the vendor's own helpareporter.com notice (Internet Archive capture, 2023); Prezly the Essential plan at 100 euros a month covers one site, one user and 5,000 contacts, and carries Prezly branding
  • They diverge on capability: HARO covers Daily journalist queries, Prezly covers Online newsrooms.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which HARO and Prezly actually diverge.

Attributes where HARO and Prezly differ
AttributeHAROPrezly
Pricing modelfreemiumsubscription
PlatformsWeb, EmailWeb
Founded20082010

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (News).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HARO

  • Daily journalist queries
  • Source submissions
  • Query archives
  • Response tracking
  • Source directory
  • Email matching
  • Profile management
  • Email

Only in Prezly

  • Online newsrooms
  • Contact management
  • Email campaigns
  • Coverage tracking
  • Multimedia stories
  • Slack
  • Google Analytics
  • Zapier

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

HARO

  • Finding expert sourcesnot Prezly
  • Press coveragenot Prezly
  • Expert positioningnot Prezly
  • Media relationsnot Prezly

Prezly

  • Hosting an online newsroom or press pagenot HARO
  • Sending press releases to a media contact listnot HARO
  • Managing journalist contacts and coveragenot HARO
  • Multilingual newsrooms through the localisation featuresnot HARO

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HARO

  • HARO was rebranded and phased out by Cision in favor of Connectively (www.connectively.us) starting early 2024, per the vendor's own helpareporter.com notice (Internet Archive capture, 2023)

Prezly

  • The Essential plan at 100 euros a month covers one site, one user and 5,000 contacts, and carries Prezly branding
  • Removing the branding and getting white-label sites requires Standard at 250 euros a month
  • Standard still allows only two users
  • The uptime SLA is Enterprise only
  • Advertised prices are the annual rates, with a 20 percent premium for paying monthly

Pricing, plan by plan

HARO

Free
  • FreeFree
    • Daily email alerts
    • Query submissions
    • Source directory
  • Pro$19.99/month
    • Advanced features
    • Priority support
    • Analytics

Prezly

Free
  • Essential$100/month
    • 1 site, 1 user
    • Up to 5,000 contacts
    • Unlimited stories and campaigns
  • Essential (Monthly Billing)$150/month
    • Same as Essential plan
  • Standard$250/month
    • 1 site, 2 users
    • Up to 10,000 contacts
    • White-label sites
  • Standard (Monthly Billing)$300/month
    • Same as Standard plan

Which should you pick?

Choose HARO if

  • You need daily journalist queries.
  • You want to start without paying.
  • You work on Web, Email.
  • You also want source submissions.

Choose Prezly if

  • You need online newsrooms.
  • You want to start without paying.
  • You also want contact management.

Questions people ask

Is HARO or Prezly better?
Neither clearly leads. HARO starts at Free and Prezly at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HARO or Prezly?
HARO starts at Free and Prezly at Free.
Does HARO or Prezly run on more platforms?
HARO runs on Web, Email. Prezly runs on Web.
Can I use HARO for free?
Both have a free tier, so you can try either at no cost before committing.
What is HARO best used for?
HARO is most often used for finding expert sources, press coverage, expert positioning, media relations. Of those, finding expert sources and press coverage are not what Prezly is typically brought in for.
What can HARO do that Prezly cannot?
HARO covers Daily journalist queries, Source submissions, Query archives, Response tracking. Prezly covers Online newsrooms, Contact management, Email campaigns, Coverage tracking. Both handle Web support.

Answered from the vendors’ own pages

Prezly: How much does Prezly cost?

Prezly's Essential plan starts at EUR 100/month (billed annually) or EUR 150/month (billed monthly). The Standard plan costs EUR 250/month (annual) or EUR 300/month (monthly). Enterprise pricing is custom and available upon request.

Source
Prezly: Does Prezly offer a free trial?

Yes, Prezly offers a 14-day free trial with no credit card required. Customers also save 20% on annual billing.

Source
Prezly: What is included in Prezly's Standard plan?

The Standard plan includes 1 site with 2 users, up to 10,000 contacts, white-label sites, localization and auto-translations, and ability to send from your own domain.

Source
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