Softwr

Employee Engagement · head to head

BetterUp vs GrowSurf

BetterUp logo

BetterUp

Employee Engagement

Unlock human transformation

From
On request
Free plan
No
Full reviewWebsite
GrowSurf logo

GrowSurf

Affiliate Marketing

Referral software for tech companies

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only GrowSurf has a free tier, so it costs nothing to try first.
  • Each has a real cost: BetterUp no pricing page or published pricing information available; GrowSurf startup tier limited to 1 referral program
  • They diverge on capability: BetterUp covers 1-on-1 coaching, GrowSurf covers Referral tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which BetterUp and GrowSurf actually diverge.

Attributes where BetterUp and GrowSurf differ
AttributeBetterUpGrowSurf
Starting priceOn requestFree
Free tierNoYes
PlatformsWeb, Ios, Android, ApiWeb
CategoryEmployee EngagementAffiliate Marketing
Founded20132017

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in BetterUp

  • 1-on-1 coaching
  • Mental health support
  • Leadership development
  • AI-powered matching
  • Progress tracking
  • Team analytics
  • Mobile coaching
  • Skill assessments

Only in GrowSurf

  • Referral tracking
  • Automated rewards
  • Fraud detection
  • Custom branding
  • Developer API
  • HubSpot
  • Salesforce
  • Intercom

What people use each for

The jobs each tool is most often brought in to do.

BetterUp

  • One-to-one professional coaching provided as an employee benefitnot GrowSurf
  • Manager development programmesnot GrowSurf
  • Leadership development at enterprise scalenot GrowSurf
  • Measuring coaching impact across a workforcenot GrowSurf

GrowSurf

  • Launching customer referral programs without engineering overheadnot BetterUp
  • White-label referral systems matching brand appearancenot BetterUp
  • AI-powered reward suggestions and promotional copy generationnot BetterUp
  • Integrations with Zapier, Stripe, HubSpot, Slack, PayPal, Salesforcenot BetterUp

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BetterUp

  • No pricing page or published pricing information available
  • Vendor requires demo request or direct sales contact for pricing
  • No public tiers or feature comparison by price level

GrowSurf

  • Startup tier limited to 1 referral program
  • Startup and Business tiers include only email support, not real-time
  • Requires upgrade to Business tier for custom referral portal domain
  • Custom tier requires 25,000+ participants and quote-based pricing

Pricing, plan by plan

BetterUp

On request
  • Care$undefined/month
    • Mental health coaching
    • Stress management
    • Work-life balance
  • Coaching$undefined/month
    • 1-on-1 coaching
    • Leadership development
    • Career growth
  • Enterprise$undefined/month
    • All coaching tiers
    • Executive coaching
    • Team coaching

GrowSurf

Free
  • Startup$179/month
    • 2,500 participants
    • 2 referral programs
    • 2 team members
  • Startup$279/month
    • 5,000 participants
    • 2 referral programs
    • 2 team members
  • Business$449/month
    • 10,000 participants
    • 5 referral programs
    • 5 team members
  • Business$1429/month
    • 150,000 participants
    • 5 referral programs
    • 5 team members

Which should you pick?

Choose BetterUp if

  • You need 1-on-1 coaching.
  • You work on Web, Ios, Android, Api.
  • You also want mental health support.
BetterUp review

Choose GrowSurf if

  • You need referral tracking.
  • You want to start without paying.
  • You also want automated rewards.
GrowSurf review

Questions people ask

Is BetterUp or GrowSurf better?
Neither clearly leads. BetterUp starts at On request and GrowSurf at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BetterUp or GrowSurf?
GrowSurf has a free tier; the other does not. Paid plans start at On request for BetterUp and Free for GrowSurf.
Does BetterUp or GrowSurf run on more platforms?
BetterUp runs on Web, Ios, Android, Api. GrowSurf runs on Web.
Can I use GrowSurf for free?
Yes. GrowSurf has a free tier, so you can try it without paying. BetterUp starts at On request.
What is BetterUp best used for?
BetterUp is most often used for one-to-one professional coaching provided as an employee benefit, manager development programmes, leadership development at enterprise scale, measuring coaching impact across a workforce. Of those, one-to-one professional coaching provided as an employee benefit and manager development programmes are not what GrowSurf is typically brought in for.
What can BetterUp do that GrowSurf cannot?
BetterUp covers 1-on-1 coaching, Mental health support, Leadership development, AI-powered matching. GrowSurf covers Referral tracking, Automated rewards, Fraud detection, Custom branding.

Answered from the vendors’ own pages

BetterUp: How is BetterUp priced?

BetterUp does not publish pricing on their website. They use a custom pricing model requiring direct contact with their sales team to receive quotes tailored to organizational needs.

Source
GrowSurf: Is there a free trial for GrowSurf?

Yes, all paid plans include a 14-day free trial with access to paid features and integrations. No credit card required.

Source
BetterUp: Are there different BetterUp plans for small versus enterprise organizations?

BetterUp offers products for different use cases (Lead, Manage, Grow, Ready) but does not publicly disclose tier-specific pricing or plan structures. Custom quotes are required.

Source
GrowSurf: How does GrowSurf pricing scale with participants?

GrowSurf pricing is based on the number of participants (people who refer or are referred). Startup plans range from $179-$279/month for 2,500-5,000 participants. Business plans range from $449-$1,429/month for 10,000-150,000 participants. Plans auto-scale on a prorated basis.

Source
BetterUp: What is the best way to request BetterUp pricing information?

Organizations can request pricing by using the Request a Demo or Contact Sales options prominently displayed on BetterUp's website to connect with their sales team.

Source
GrowSurf: Do higher GrowSurf tiers include more integrations?

Yes. Startup includes Stripe, HubSpot, Zapier, Slack, and Tango Card. Business adds PayPal, Salesforce, Chargebee, Recurly, Marketo, and CDP integrations.

Source
BetterUp: Does BetterUp offer a free trial to evaluate the platform?

BetterUp does not publicly disclose free trial availability or terms on their homepage. Prospects must contact sales to inquire about trial options.

Source
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