Softwr

Software · head to head

Google Optimize vs SAP Concur

Google Optimize logo

Google Optimize

Software

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite
SAP Concur logo

SAP Concur

Software

Travel, expense, and invoice management

From
$29/month
Rated
-
Full reviewWebsite

The short version

  • Only Google Optimize has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; SAP Concur listed on UK G-Cloud 14 at £0.21 to £9.70 per unit for SAP Concur Travel & Expense Professional Edition, submitted directly by SAP Concur, with the unit and billing period not further defined on the listing
  • They diverge on capability: Google Optimize covers A/B testing, SAP Concur covers Expense management.

Where they differ

Only the attributes on which Google Optimize and SAP Concur actually diverge.

Attributes where Google Optimize and SAP Concur differ
AttributeGoogle OptimizeSAP Concur
Starting priceFree$29/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWebWeb, Ios, Android
Founded19981993

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Only in SAP Concur

  • Expense management
  • Travel booking
  • Invoice processing
  • Spend analytics
  • Policy compliance
  • SAP
  • Oracle
  • Workday

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot SAP Concur
  • Personalising page content for defined audience segmentsnot SAP Concur
  • Redirect tests between alternative landing page URLsnot SAP Concur

SAP Concur

  • Enterprise expense managementnot Google Optimize
  • Corporate travelnot Google Optimize
  • Invoice processingnot Google Optimize

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

SAP Concur

  • Listed on UK G-Cloud 14 at £0.21 to £9.70 per unit for SAP Concur Travel & Expense Professional Edition, submitted directly by SAP Concur, with the unit and billing period not further defined on the listing

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

SAP Concur

$29/month
  • Professional$8/month
    • Expense reporting
    • Receipt capture
    • Approvals
  • Premium$12/month
    • Travel booking
    • Invoice management
    • Analytics

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Choose SAP Concur if

  • You need expense management.
  • You work on Web, Ios, Android.
  • You also want travel booking.
SAP Concur review

Questions people ask

Is Google Optimize or SAP Concur better?
Neither clearly leads. Google Optimize starts at Free and SAP Concur at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or SAP Concur?
Google Optimize has a free tier; the other does not. Paid plans start at Free for Google Optimize and $29/month for SAP Concur.
Does Google Optimize or SAP Concur run on more platforms?
Google Optimize runs on Web. SAP Concur runs on Web, Ios, Android.
Can I use Google Optimize for free?
Yes. Google Optimize has a free tier, so you can try it without paying. SAP Concur starts at $29/month.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what SAP Concur is typically brought in for.
What can Google Optimize do that SAP Concur cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. SAP Concur covers Expense management, Travel booking, Invoice processing, Spend analytics. Both handle Web support.
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Google Optimize

More on SAP Concur

Keep looking

Other head to heads