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Google Optimize vs Spendesk

Google Optimize logo

Google Optimize

Software

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite
Spendesk logo

Spendesk

Software

Smart spend management for modern teams

From
$29/month
Rated
-
Full reviewWebsite

The short version

  • Only Google Optimize has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; Spendesk no publicly available pricing, requires custom quote
  • They diverge on capability: Google Optimize covers A/B testing, Spendesk covers Company cards.

Where they differ

Only the attributes on which Google Optimize and Spendesk actually diverge.

Attributes where Google Optimize and Spendesk differ
AttributeGoogle OptimizeSpendesk
Starting priceFree$29/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWebWeb, Mobile iOS, Mobile Android
Founded19982016

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Only in Spendesk

  • Company cards
  • Expense management
  • Invoice payments
  • Budget management
  • Spend analytics
  • Xero
  • Sage
  • NetSuite

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Spendesk
  • Personalising page content for defined audience segmentsnot Spendesk
  • Redirect tests between alternative landing page URLsnot Spendesk

Spendesk

  • Expense managementnot Google Optimize
  • Spend controlnot Google Optimize
  • Finance automationnot Google Optimize

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Spendesk

  • No publicly available pricing, requires custom quote
  • Strong European presence but limited in some non-EU markets
  • High implementation costs due to extensive integration requirements

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Spendesk

$29/month
  • EssentialsFree
    • Virtual cards
    • Expense tracking
    • Approvals

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Choose Spendesk if

  • You need company cards.
  • You work on Web, Mobile iOS, Mobile Android.
  • You also want expense management.
Spendesk review

Questions people ask

Is Google Optimize or Spendesk better?
Neither clearly leads. Google Optimize starts at Free and Spendesk at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or Spendesk?
Google Optimize has a free tier; the other does not. Paid plans start at Free for Google Optimize and $29/month for Spendesk.
Does Google Optimize or Spendesk run on more platforms?
Google Optimize runs on Web. Spendesk runs on Web, Mobile iOS, Mobile Android.
Can I use Google Optimize for free?
Yes. Google Optimize has a free tier, so you can try it without paying. Spendesk starts at $29/month.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what Spendesk is typically brought in for.
What can Google Optimize do that Spendesk cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Spendesk covers Company cards, Expense management, Invoice payments, Budget management. Both handle Web support.

Answered from the vendors’ own pages

Spendesk: What is included in Spendesk's platform?

Spendesk combines corporate cards, a mobile receipts app, approval workflows, automated reconciliation, accounts payable, procurement, and spend controls into one platform.

Source
Spendesk: How does Spendesk handle expense receipts?

Spendesk captures receipts via mobile photo upload with OCR technology, automatically matching receipts to transactions and generating automated expense reports with 98% of expense receipts collected on time.

Source
Spendesk: What integrations does Spendesk offer?

Spendesk integrates with accounting software including Sage, Xero, NetSuite, and SAP, plus HR systems and tools like Slack for comprehensive spend management.

Source
Spendesk: Is Spendesk profitable?

Yes. Spendesk became the first spend management platform to reach profitability in 2025, processing over £10 billion in spend across 35+ countries.

Source
Spendesk: What is Spendesk's valuation?

Spendesk is a unicorn company with a valuation of $1.5 billion, with 2025 revenue of $52 million ARR.

Source
Spendesk: How much time can Spendesk save on bookkeeping?

Organizations using Spendesk save an average of 4 days per month on bookkeeping, equivalent to over 380 hours per year returned to the business.

Source
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Related pages

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