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Accounting & Finance · head to head

Fyle vs Google Optimize

Fyle logo

Fyle

Accounting & Finance

Real-time expense management that works with your cards

From
$29/month
Rated
-
Full reviewWebsite
Google Optimize logo

Google Optimize

Marketing & Analytics

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Google Optimize has a free tier, so it costs nothing to try first.
  • Each has a real cost: Fyle billed per active user, defined as anyone who creates an expense or has a connected card with transactions in the month, so headcount does not predict the bill; Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • They diverge on capability: Fyle covers Real-time card tracking, Google Optimize covers A/B testing.

Where they differ

Only the attributes on which Fyle and Google Optimize actually diverge.

Attributes where Fyle and Google Optimize differ
AttributeFyleGoogle Optimize
Starting price$29/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, Ios, AndroidWeb
CategoryAccounting & FinanceMarketing & Analytics
Founded20161998

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fyle

  • Real-time card tracking
  • Automatic receipt matching
  • Expense policies
  • Approval workflows
  • Mileage tracking
  • QuickBooks
  • Xero
  • Sage Intacct

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Fyle

  • Expense reporting and corporate card reconciliationnot Google Optimize
  • Enforcing spend policy and approvals before reimbursementnot Google Optimize

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Fyle
  • Personalising page content for defined audience segmentsnot Fyle
  • Redirect tests between alternative landing page URLsnot Fyle

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fyle

  • Billed per active user, defined as anyone who creates an expense or has a connected card with transactions in the month, so headcount does not predict the bill
  • The Growth plan carries a 5 user minimum and the Business plan a 10 user minimum, so the entry cost is set by the floor rather than the team
  • API access and the Sage Intacct and NetSuite integrations require a paid tier
  • ACH reimbursements and project expense tracking sit above the entry plan
  • Both published plans are billed annually
  • Enterprise pricing is custom and aimed at organisations with 250 or more employees

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Pricing, plan by plan

Fyle

$29/month
  • Standard$8/month
    • Real-time card feeds
    • Receipt matching
    • Basic approvals
  • Business$12/month
    • Advanced policies
    • Custom workflows
    • Analytics
  • Enterprise$undefined/month
    • Unlimited users
    • API access
    • Priority support

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Which should you pick?

Choose Fyle if

  • You need real-time card tracking.
  • You work on Web, Ios, Android.
  • You also want automatic receipt matching.
Fyle review

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Questions people ask

Is Fyle or Google Optimize better?
Neither clearly leads. Fyle starts at $29/month and Google Optimize at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fyle or Google Optimize?
Google Optimize has a free tier; the other does not. Paid plans start at $29/month for Fyle and Free for Google Optimize.
Does Fyle or Google Optimize run on more platforms?
Fyle runs on Web, Ios, Android. Google Optimize runs on Web.
Can I use Google Optimize for free?
Yes. Google Optimize has a free tier, so you can try it without paying. Fyle starts at $29/month.
What is Fyle best used for?
Fyle is most often used for expense reporting and corporate card reconciliation, enforcing spend policy and approvals before reimbursement. Of those, expense reporting and corporate card reconciliation and enforcing spend policy and approvals before reimbursement are not what Google Optimize is typically brought in for.
What can Fyle do that Google Optimize cannot?
Fyle covers Real-time card tracking, Automatic receipt matching, Expense policies, Approval workflows. Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Both handle Web support.
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Related pages

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