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Software · head to head

Google Optimize vs Melio

Google Optimize logo

Google Optimize

Software

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite
Melio logo

Melio

Software

Simple business payments

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; Melio go (free) plan limited to one user only
  • They diverge on capability: Google Optimize covers A/B testing, Melio covers Vendor payments.

Where they differ

Only the attributes on which Google Optimize and Melio actually diverge.

Attributes where Google Optimize and Melio differ
AttributeGoogle OptimizeMelio
PlatformsWebWeb, Mobile app
Founded19982018

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Only in Melio

  • Vendor payments
  • Card to check
  • Payment scheduling
  • Approval workflows
  • QuickBooks sync
  • QuickBooks
  • Xero
  • FreshBooks

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Melio
  • Personalising page content for defined audience segmentsnot Melio
  • Redirect tests between alternative landing page URLsnot Melio

Melio

  • Accounts payable automationnot Google Optimize
  • Bill management and payment schedulingnot Google Optimize
  • Multi-vendor payment processingnot Google Optimize
  • Invoice receivables and payment collectionnot Google Optimize

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Melio

  • Go (free) plan limited to one user only
  • ACH charges £0.50 per transaction beyond monthly allowance (5-50 free depending on plan)
  • Card payment fees range from 2.9% to 2.9% plus £75 maximum
  • International payments limited to select currencies only
  • NetSuite integration only available in Unlimited plan (£80/month minimum)

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Melio

Free

No published plan breakdown. See the Melio review.

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Choose Melio if

  • You need vendor payments.
  • You want to start without paying.
  • You work on Web, Mobile app.
  • You also want card to check.
Melio review

Questions people ask

Is Google Optimize or Melio better?
Neither clearly leads. Google Optimize starts at Free and Melio at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or Melio?
Google Optimize starts at Free and Melio at Free.
Does Google Optimize or Melio run on more platforms?
Google Optimize runs on Web. Melio runs on Web, Mobile app.
Can I use Google Optimize for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what Melio is typically brought in for.
What can Google Optimize do that Melio cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Melio covers Vendor payments, Card to check, Payment scheduling, Approval workflows. Both handle Web support.
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Related pages

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