Softwr

Software · head to head

Google Analytics vs SAP Concur

Google Analytics logo

Google Analytics

Software

Get to know your customers

From
Free
Rated
-
Full reviewWebsite
SAP Concur logo

SAP Concur

Software

Travel, expense, and invoice management

From
$29/month
Rated
-
Full reviewWebsite

The short version

  • Only Google Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; SAP Concur listed on UK G-Cloud 14 at £0.21 to £9.70 per unit for SAP Concur Travel & Expense Professional Edition, submitted directly by SAP Concur, with the unit and billing period not further defined on the listing
  • They diverge on capability: Google Analytics covers Real-time analytics, SAP Concur covers Expense management.

Where they differ

Only the attributes on which Google Analytics and SAP Concur actually diverge.

Attributes where Google Analytics and SAP Concur differ
AttributeGoogle AnalyticsSAP Concur
Starting priceFree$29/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWebWeb, Ios, Android
Founded19981993

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in SAP Concur

  • Expense management
  • Travel booking
  • Invoice processing
  • Spend analytics
  • Policy compliance
  • SAP
  • Oracle
  • Workday

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot SAP Concur
  • Event tracking and user behaviour analysisnot SAP Concur
  • Traffic source and conversion trackingnot SAP Concur

SAP Concur

  • Enterprise expense managementnot Google Analytics
  • Corporate travelnot Google Analytics
  • Invoice processingnot Google Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

SAP Concur

  • Listed on UK G-Cloud 14 at £0.21 to £9.70 per unit for SAP Concur Travel & Expense Professional Edition, submitted directly by SAP Concur, with the unit and billing period not further defined on the listing

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

SAP Concur

$29/month
  • Professional$8/month
    • Expense reporting
    • Receipt capture
    • Approvals
  • Premium$12/month
    • Travel booking
    • Invoice management
    • Analytics

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Choose SAP Concur if

  • You need expense management.
  • You work on Web, Ios, Android.
  • You also want travel booking.
SAP Concur review

Questions people ask

Is Google Analytics or SAP Concur better?
Neither clearly leads. Google Analytics starts at Free and SAP Concur at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or SAP Concur?
Google Analytics has a free tier; the other does not. Paid plans start at Free for Google Analytics and $29/month for SAP Concur.
Does Google Analytics or SAP Concur run on more platforms?
Google Analytics runs on Web. SAP Concur runs on Web, Ios, Android.
Can I use Google Analytics for free?
Yes. Google Analytics has a free tier, so you can try it without paying. SAP Concur starts at $29/month.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what SAP Concur is typically brought in for.
What can Google Analytics do that SAP Concur cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. SAP Concur covers Expense management, Travel booking, Invoice processing, Spend analytics.
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Google Analytics

More on SAP Concur

Keep looking

Other head to heads