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Software · head to head

Google Optimize vs Sage 50

Google Optimize logo

Google Optimize

Software

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite
Sage 50 logo

Sage 50

Software

Powerful desktop accounting for small businesses

From
$29/month
Rated
-
Full reviewWebsite

The short version

  • Only Google Optimize has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; Sage 50 sage 50 tiers as captured in 2022: Pro Accounting $595/year for 1 user, Premium Accounting $970/year for 1-5 users with multi-company support, Quantum Accounting $1,610/year for larger teams
  • They diverge on capability: Google Optimize covers A/B testing, Sage 50 covers General ledger.

Where they differ

Only the attributes on which Google Optimize and Sage 50 actually diverge.

Attributes where Google Optimize and Sage 50 differ
AttributeGoogle OptimizeSage 50
Starting priceFree$29/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWebWindows
Founded19981981

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Only in Sage 50

  • General ledger
  • Invoicing
  • Inventory management
  • Job costing
  • Budgeting
  • Microsoft 365
  • Salesforce
  • Local encryption

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Sage 50
  • Personalising page content for defined audience segmentsnot Sage 50
  • Redirect tests between alternative landing page URLsnot Sage 50

Sage 50

  • Desktop accountingnot Google Optimize
  • Job costingnot Google Optimize
  • Inventory trackingnot Google Optimize

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Sage 50

  • Sage 50 tiers as captured in 2022: Pro Accounting $595/year for 1 user, Premium Accounting $970/year for 1-5 users with multi-company support, Quantum Accounting $1,610/year for larger teams

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Sage 50

$29/month
  • Pro Accounting$50/month
    • Core accounting
    • 1 user
    • Basic reports
  • Premium Accounting$85/month
    • 5 users
    • Job costing
    • Inventory

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Choose Sage 50 if

  • You need general ledger.
  • You work on Windows.
  • You also want invoicing.
Sage 50 review

Questions people ask

Is Google Optimize or Sage 50 better?
Neither clearly leads. Google Optimize starts at Free and Sage 50 at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or Sage 50?
Google Optimize has a free tier; the other does not. Paid plans start at Free for Google Optimize and $29/month for Sage 50.
Does Google Optimize or Sage 50 run on more platforms?
Google Optimize runs on Web. Sage 50 runs on Windows.
Can I use Google Optimize for free?
Yes. Google Optimize has a free tier, so you can try it without paying. Sage 50 starts at $29/month.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what Sage 50 is typically brought in for.
What can Google Optimize do that Sage 50 cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Sage 50 covers General ledger, Invoicing, Inventory management, Job costing.
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