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Software · head to head

Google Optimize vs Ramp

Google Optimize logo

Google Optimize

Software

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite
Ramp logo

Ramp

Software

The corporate card that helps you spend less

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; Ramp procurement module unavailable on Free plan; available as add-on on Plus
  • They diverge on capability: Google Optimize covers A/B testing, Ramp covers Corporate cards.

Where they differ

Only the attributes on which Google Optimize and Ramp actually diverge.

Attributes where Google Optimize and Ramp differ
AttributeGoogle OptimizeRamp
Pricing modelfreemiumUnknown
PlatformsWebWeb, Mobile apps
Founded19982019

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Only in Ramp

  • Corporate cards
  • Expense management
  • Bill pay
  • Accounting automation
  • Spend insights
  • QuickBooks
  • NetSuite
  • Xero

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Ramp
  • Personalising page content for defined audience segmentsnot Ramp
  • Redirect tests between alternative landing page URLsnot Ramp

Ramp

  • Corporate expense management and automationnot Google Optimize
  • Accounts payable automation with AI invoice processingnot Google Optimize
  • Multi-currency travel and policy managementnot Google Optimize

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Ramp

  • Procurement module unavailable on Free plan; available as add-on on Plus
  • Workday and Oracle Fusion integrations limited to Enterprise tier only
  • Multi-entity functionality requires Plus tier or higher
  • Local card issuance in 30+ countries limited to Enterprise tier
  • Advanced ERP integrations require higher tier selection

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Ramp

Free

No published plan breakdown. See the Ramp review.

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Choose Ramp if

  • You need corporate cards.
  • You want to start without paying.
  • You work on Web, Mobile apps.
  • You also want expense management.
Ramp review

Questions people ask

Is Google Optimize or Ramp better?
Neither clearly leads. Google Optimize starts at Free and Ramp at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or Ramp?
Google Optimize starts at Free and Ramp at Free.
Does Google Optimize or Ramp run on more platforms?
Google Optimize runs on Web. Ramp runs on Web, Mobile apps.
Can I use Google Optimize for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what Ramp is typically brought in for.
What can Google Optimize do that Ramp cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Ramp covers Corporate cards, Expense management, Bill pay, Accounting automation. Both handle Web support.
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Related pages

More on Google Optimize

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