Softwr

Software · head to head

Brex vs Google Optimize

Brex logo

Brex

Software

The financial stack for growing businesses

From
$29/month
Rated
-
Full reviewWebsite
Google Optimize logo

Google Optimize

Software

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Google Optimize has a free tier, so it costs nothing to try first.
  • Each has a real cost: Brex the free Essentials tier is limited to two legal entities; Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • They diverge on capability: Brex covers Corporate cards, Google Optimize covers A/B testing.

Where they differ

Only the attributes on which Brex and Google Optimize actually diverge.

Attributes where Brex and Google Optimize differ
AttributeBrexGoogle Optimize
Starting price$29/monthFree
Free tierNoYes
PlatformsWeb, Ios, AndroidWeb
Founded20171998

Identical on both: pricing model (freemium), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brex

  • Corporate cards
  • Business accounts
  • Expense management
  • Bill pay
  • Travel
  • QuickBooks
  • NetSuite
  • Xero

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Brex

  • Corporate cards with spend controls for startupsnot Google Optimize
  • Expense management and reimbursementsnot Google Optimize
  • Travel booking inside the spend platformnot Google Optimize
  • Bill pay and accounting system syncnot Google Optimize
  • Multi-entity spend management on the paid tiersnot Google Optimize

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Brex
  • Personalising page content for defined audience segmentsnot Brex
  • Redirect tests between alternative landing page URLsnot Brex

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brex

  • The free Essentials tier is limited to two legal entities
  • Premium is $12 per user per month, so cost scales with headcount using the card
  • Enterprise and Smart Card pricing is not published
  • Eligibility criteria are not stated anywhere on the pricing page, which matters for a product that extends credit

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Pricing, plan by plan

Brex

$29/month
  • EssentialsFree
    • Corporate cards
    • Expense management
    • Bill pay
  • Premium$12/month
    • Advanced controls
    • Custom approvals
    • Travel booking

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Which should you pick?

Choose Brex if

  • You need corporate cards.
  • You work on Web, Ios, Android.
  • You also want business accounts.
Brex review

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Questions people ask

Is Brex or Google Optimize better?
Neither clearly leads. Brex starts at $29/month and Google Optimize at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brex or Google Optimize?
Google Optimize has a free tier; the other does not. Paid plans start at $29/month for Brex and Free for Google Optimize.
Does Brex or Google Optimize run on more platforms?
Brex runs on Web, Ios, Android. Google Optimize runs on Web.
Can I use Google Optimize for free?
Yes. Google Optimize has a free tier, so you can try it without paying. Brex starts at $29/month.
What is Brex best used for?
Brex is most often used for corporate cards with spend controls for startups, expense management and reimbursements, travel booking inside the spend platform, bill pay and accounting system sync. Of those, corporate cards with spend controls for startups and expense management and reimbursements are not what Google Optimize is typically brought in for.
What can Brex do that Google Optimize cannot?
Brex covers Corporate cards, Business accounts, Expense management, Bill pay. Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Both handle Web support.
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Brex

More on Google Optimize

Keep looking

Other head to heads