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Nonprofits · head to head

Google Nonprofit Tools vs GoToWebinar

Google Nonprofit Tools logo

Google Nonprofit Tools

Nonprofits

Free Google tools for nonprofits

From
Free
Rated
-
Full reviewWebsite
GoToWebinar logo

GoToWebinar

Webinars

Robust webinar platform for engaging audiences

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Google Nonprofit Tools has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Nonprofit Tools governmental entities and organizations are not eligible; GoToWebinar listed on UK G-Cloud 14 at £375 to £2,875 per licence by supplier GoTo Technologies UK Limited
  • They diverge on capability: Google Nonprofit Tools covers Email and collaboration, GoToWebinar covers High-quality video.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Google Nonprofit Tools and GoToWebinar actually diverge.

Attributes where Google Nonprofit Tools and GoToWebinar differ
AttributeGoogle Nonprofit ToolsGoToWebinar
Starting priceFreeOn request
Pricing modelfreesubscription
Free tierYesNo
PlatformsWeb, IOS, AndroidWindows, Mac, IOS, Android, Web
CategoryNonprofitsWebinars
Founded19982003

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Nonprofit Tools

  • Email and collaboration
  • Cloud storage
  • Ad Grants
  • YouTube
  • Search Console
  • Google Workspace apps
  • Zapier

Only in GoToWebinar

  • High-quality video
  • Interactive polls
  • Attendee management
  • Automatic recording
  • Salesforce
  • HubSpot
  • Marketo
  • Constant Contact

Both cover

  • Analytics
  • Web support
  • IOS support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Google Nonprofit Tools

  • Email and productivity tools for nonprofits via Google Workspacenot GoToWebinar
  • Online advertising credits through Google Ad Grantsnot GoToWebinar
  • YouTube monetization for nonprofit contentnot GoToWebinar

GoToWebinar

  • Professional Worknot Google Nonprofit Tools
  • Content Creationnot Google Nonprofit Tools

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Nonprofit Tools

  • Governmental entities and organizations are not eligible
  • Hospitals and health care organizations are not eligible, although their associated charitable arms or foundations are
  • Schools, academic institutions and universities are not eligible, although the philanthropic arms of educational organizations are
  • The organization must be registered as a charitable organization in one of the specific countries or regions where Google for Nonprofits has launched
  • Eligibility requirements vary by country, and every account must pass verification before access is granted

GoToWebinar

  • Listed on UK G-Cloud 14 at £375 to £2,875 per licence by supplier GoTo Technologies UK Limited

Pricing, plan by plan

Google Nonprofit Tools

Free
  • Nonprofit ProgramFree
    • Google Workspace
    • Gmail
    • Drive

GoToWebinar

On request
  • Professional$99/month
    • Unlimited webinars
    • Up to 500 attendees
  • Plus$199/month
    • All Professional features
    • Up to 3000 attendees
  • Premier$349/month
    • Custom branding
    • Up to 10000 attendees

Which should you pick?

Choose Google Nonprofit Tools if

  • You need email and collaboration.
  • You want to start without paying.
  • You work on Web, IOS, Android.
  • You also want cloud storage.
Google Nonprofit Tools review

Choose GoToWebinar if

  • You need high-quality video.
  • You work on Windows, Mac, IOS, Android, Web.
  • You also want interactive polls.
GoToWebinar review

Questions people ask

Is Google Nonprofit Tools or GoToWebinar better?
Neither clearly leads. Google Nonprofit Tools starts at Free and GoToWebinar at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Nonprofit Tools or GoToWebinar?
Google Nonprofit Tools has a free tier; the other does not. Paid plans start at Free for Google Nonprofit Tools and On request for GoToWebinar.
Does Google Nonprofit Tools or GoToWebinar run on more platforms?
Google Nonprofit Tools runs on Web, IOS, Android. GoToWebinar runs on Windows, Mac, IOS, Android, Web.
Can I use Google Nonprofit Tools for free?
Yes. Google Nonprofit Tools has a free tier, so you can try it without paying. GoToWebinar starts at On request.
What is Google Nonprofit Tools best used for?
Google Nonprofit Tools is most often used for email and productivity tools for nonprofits via google workspace, online advertising credits through google ad grants, youtube monetization for nonprofit content. Of those, email and productivity tools for nonprofits via google workspace and online advertising credits through google ad grants are not what GoToWebinar is typically brought in for.
What can Google Nonprofit Tools do that GoToWebinar cannot?
Google Nonprofit Tools covers Email and collaboration, Cloud storage, Ad Grants, YouTube. GoToWebinar covers High-quality video, Interactive polls, Attendee management, Automatic recording. Both handle Analytics, Web support, IOS support, Android support.

Answered from the vendors’ own pages

Google Nonprofit Tools: How much do Google Nonprofit Tools cost?

Google Nonprofit Tools are provided at no cost to eligible organizations. Eligible nonprofit organizations can access a suite of no-cost and discounted tools.

Source
Google Nonprofit Tools: What organizations qualify for free Google Nonprofit Tools?

Organizations must be registered as charitable entities in one of 180+ participating geographies and verified through Goodstack, Google's validation partner.

Source
Google Nonprofit Tools: What tools are included in Google Nonprofit Tools?

Included tools are Google Workspace for Nonprofits, Google Ad Grants, YouTube Nonprofit Program, and Google Maps Platform credits. Some Workspace editions also receive nonprofit-specific discounts.

Source
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