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Google Analytics vs Roadmunk

Google Analytics logo

Google Analytics

All industries

Get to know your customers

From
Free
Rated
-
Full reviewWebsite
Roadmunk logo

Roadmunk

Project Management

The collaborative roadmapping tool for strategic planning

From
$19/month
Rated
-
Full reviewWebsite

The short version

  • Only Google Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; Roadmunk starter plan at $19/editor/month allows only 3 reviewers; additional reviewers cost $5 each per month
  • They diverge on capability: Google Analytics covers Real-time analytics, Roadmunk covers Visual roadmaps.

Where they differ

Only the attributes on which Google Analytics and Roadmunk actually diverge.

Attributes where Google Analytics and Roadmunk differ
AttributeGoogle AnalyticsRoadmunk
Starting priceFree$19/month
Pricing modelfreemiumsubscription
Free tierYesNo
CategoryAll industriesProject Management
Founded19982012

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in Roadmunk

  • Visual roadmaps
  • Timeline view
  • Swimlane view
  • Prioritization matrix
  • Feedback inbox
  • Jira
  • Azure DevOps
  • Trello

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot Roadmunk
  • Event tracking and user behaviour analysisnot Roadmunk
  • Traffic source and conversion trackingnot Roadmunk

Roadmunk

  • Small product teams managing roadmaps with stakeholder feedback collectionnot Google Analytics
  • Multi-team organisations seeking organisation-wide product visibilitynot Google Analytics
  • Teams using Jira, Azure DevOps, or Asana as primary project tracking systemsnot Google Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Roadmunk

  • Starter plan at $19/editor/month allows only 3 reviewers; additional reviewers cost $5 each per month
  • Enterprise plan requires custom pricing contact; feature scope and support terms not published
  • Two-way Jira and Azure DevOps sync available only on Business tier and above at additional $9/collaborator/month
  • Pricing model based per-editor seats rather than per-organisation, scaling costs significantly for larger teams

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Roadmunk

$19/month

No published plan breakdown. See the Roadmunk review.

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Choose Roadmunk if

  • You need visual roadmaps.
  • You also want timeline view.
Roadmunk review

Questions people ask

Is Google Analytics or Roadmunk better?
Neither clearly leads. Google Analytics starts at Free and Roadmunk at $19/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or Roadmunk?
Google Analytics has a free tier; the other does not. Paid plans start at Free for Google Analytics and $19/month for Roadmunk.
Does Google Analytics or Roadmunk run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Analytics for free?
Yes. Google Analytics has a free tier, so you can try it without paying. Roadmunk starts at $19/month.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what Roadmunk is typically brought in for.
What can Google Analytics do that Roadmunk cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Roadmunk covers Visual roadmaps, Timeline view, Swimlane view, Prioritization matrix.
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Related pages

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