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Google Analytics vs Paymo

Google Analytics logo

Google Analytics

Software

Get to know your customers

From
Free
Rated
-
Full reviewWebsite
Paymo logo

Paymo

Software

Work & project management for teams

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Google Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; Paymo every advertised price rises after 3 months, with Plus going from $10.90 to $15.90 per user and Pro from $16.90 to $23.90
  • They diverge on capability: Google Analytics covers Real-time analytics, Paymo covers Task management.

Where they differ

Only the attributes on which Google Analytics and Paymo actually diverge.

Attributes where Google Analytics and Paymo differ
AttributeGoogle AnalyticsPaymo
Starting priceFreeOn request
Free tierYesNo
PlatformsWebWeb, Ios, Android, Desktop
Founded19982008

Identical on both: pricing model (freemium), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in Paymo

  • Task management
  • Time tracking
  • Invoicing
  • Gantt charts
  • Resource scheduling
  • Slack
  • Google Workspace
  • Zapier

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot Paymo
  • Event tracking and user behaviour analysisnot Paymo
  • Traffic source and conversion trackingnot Paymo

Paymo

  • Project management with time tracking and invoicing for agenciesnot Google Analytics
  • Tracking billable hours and project profitabilitynot Google Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Paymo

  • Every advertised price rises after 3 months, with Plus going from $10.90 to $15.90 per user and Pro from $16.90 to $23.90
  • The free plan allows 1 user, 1 client and 2 projects
  • The Solo plan is still capped at 3 clients and 5 projects
  • Gantt charts, task dependencies and scheduling require the Plus plan
  • Integrations are excluded from both the free and Solo plans

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Paymo

On request
  • FreeFree
    • 1 user
    • Basic features
  • Starter$4.95/month
    • Time tracking
    • Kanban
    • Invoicing

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Choose Paymo if

  • You need task management.
  • You work on Web, Ios, Android, Desktop.
  • You also want time tracking.
Paymo review

Questions people ask

Is Google Analytics or Paymo better?
Neither clearly leads. Google Analytics starts at Free and Paymo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or Paymo?
Google Analytics has a free tier; the other does not. Paid plans start at Free for Google Analytics and On request for Paymo.
Does Google Analytics or Paymo run on more platforms?
Google Analytics runs on Web. Paymo runs on Web, Ios, Android, Desktop.
Can I use Google Analytics for free?
Yes. Google Analytics has a free tier, so you can try it without paying. Paymo starts at On request.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what Paymo is typically brought in for.
What can Google Analytics do that Paymo cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Paymo covers Task management, Time tracking, Invoicing, Gantt charts.
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Related pages

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