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Marketing · head to head

Funnel.io vs KoboToolbox

Funnel.io logo

Funnel.io

Marketing

Multi-channel marketing analytics for smarter decision making

From
$300/month
Free plan
No
Full reviewWebsite
KoboToolbox logo

KoboToolbox

Surveys

Offline-first data collection for humanitarian, development and research field work

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only KoboToolbox has a free tier, so it costs nothing to try first.
  • Each has a real cost: Funnel.io available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need; KoboToolbox the free Community plan caps at 5,000 submissions a month and 1 GB of file storage, and any form collecting photographs exhausts storage long before it exhausts the submission count.
  • They diverge on capability: Funnel.io covers Multi-channel data aggregation, KoboToolbox covers Offline data collection.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Funnel.io and KoboToolbox actually diverge.

Attributes where Funnel.io and KoboToolbox differ
AttributeFunnel.ioKoboToolbox
Starting price$300/monthFree
Pricing modelsubscriptionPer month by submission count
Free tierNoYes
PlatformsWeb, Mobile, ApiWeb, Android, Self-hosted
CategoryMarketingSurveys
Founded2015Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Funnel.io

  • Multi-channel data aggregation
  • Unified dashboards
  • Custom reporting
  • Data transformation
  • Real-time syncing
  • Historical data archive
  • Attribution modeling
  • Automated alerts

Only in KoboToolbox

  • Offline data collection
  • XLSForm and browser form builder
  • Skip logic and validation
  • Multilingual forms
  • GPS and media capture
  • Case management
  • Exports and analysis
  • Self-hosting

What people use each for

The jobs each tool is most often brought in to do.

Funnel.io

  • Collecting marketing data from ad platforms into one datasetnot KoboToolbox
  • Exporting blended marketing data to BI tools and warehousesnot KoboToolbox

KoboToolbox

  • A rapid needs assessment after a disaster where enumerators work for days without mobile coveragenot Funnel.io
  • A ministry of health running a national survey that must be self-hosted in country for data protection reasonsnot Funnel.io
  • An NGO running the same longitudinal household survey in four languages across three countriesnot Funnel.io
  • A research group that needs a free instrument for a modest sample and an SPSS export at the endnot Funnel.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Funnel.io

  • Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
  • Export destinations are rationed the same way, at 13 on Starter and 46 on Business
  • The entry plan starts at $300 a month billed annually and the next at $600
  • SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
  • Funnel Measure is an add on available only on Business and Enterprise

KoboToolbox

  • The free Community plan caps at 5,000 submissions a month and 1 GB of file storage, and any form collecting photographs exhausts storage long before it exhausts the submission count.
  • The Starter paid plan allows only 1,000 submissions a month for $21, which is fewer than the free nonprofit tier, so a small commercial user pays more for less than a charity gets free.
  • Eligibility for the free plan depends on Kobo's assessment of your organisation and purpose, which introduces an approval step that a consultancy working on behalf of an NGO may not clear.
  • Self-hosting is genuinely possible but the stack is substantial to deploy and maintain, so a ministry choosing it for data residency reasons takes on real infrastructure staffing cost.
  • Analysis and reporting inside the platform are basic compared with dedicated tools, so most serious use exports to Excel, Power BI or statistical software, and that export step is where data governance often gets loose.

Pricing, plan by plan

Funnel.io

$300/month
  • Starter$300/month
    • 117 connectors, 13 export destinations
    • Data storage, dashboards, Funnel AI
    • Billed annually
  • Business$600/month
    • 579 connectors, 46 export destinations
    • Power BI/Tableau reporting
    • Funnel Measure available as add-on
  • Enterprise$null/mo
    • 600+ connectors, 47 destinations
    • Enterprise SSO, advanced user management
    • Priority support, custom pricing

KoboToolbox

Free
  • CommunityFree
    • Free for qualifying nonprofit and public good organisations
    • 5,000 submissions per month
    • 1 GB file storage
  • Starter$21/month
    • 1,000 submissions per month
    • 0.5 GB file storage
    • For private and for-profit use
  • Professional$129/month
    • 25,000 submissions per month or 300,000 per year
    • Unlimited file storage
    • Priority support
  • Teams$undefined/month
    • 50,000 submissions per month or 600,000 per year
    • Shared team administration
    • Pricing published by plan tier

Which should you pick?

Choose Funnel.io if

  • You need multi-channel data aggregation.
  • You work on Web, Mobile, Api.
  • You also want unified dashboards.
Funnel.io review

Choose KoboToolbox if

  • You need offline data collection.
  • You want to start without paying.
  • You work on Web, Android, Self-hosted.
  • You also want xlsform and browser form builder.
KoboToolbox review

Questions people ask

Is Funnel.io or KoboToolbox better?
Neither clearly leads. Funnel.io starts at $300/month and KoboToolbox at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Funnel.io or KoboToolbox?
KoboToolbox has a free tier; the other does not. Paid plans start at $300/month for Funnel.io and Free for KoboToolbox.
Does Funnel.io or KoboToolbox run on more platforms?
Funnel.io runs on Web, Mobile, Api. KoboToolbox runs on Web, Android, Self-hosted.
Can I use KoboToolbox for free?
Yes. KoboToolbox has a free tier, so you can try it without paying. Funnel.io starts at $300/month.
What is Funnel.io best used for?
Funnel.io is most often used for collecting marketing data from ad platforms into one dataset, exporting blended marketing data to bi tools and warehouses. Of those, collecting marketing data from ad platforms into one dataset and exporting blended marketing data to bi tools and warehouses are not what KoboToolbox is typically brought in for.
What can Funnel.io do that KoboToolbox cannot?
Funnel.io covers Multi-channel data aggregation, Unified dashboards, Custom reporting, Data transformation. KoboToolbox covers Offline data collection, XLSForm and browser form builder, Skip logic and validation, Multilingual forms.

Answered from the vendors’ own pages

Funnel.io: What is Funnel's Starter plan pricing?

The Starter plan costs $300 per month when billed annually and includes 117 connectors, 13 export destinations, data storage, dashboards, and Funnel AI.

Source
KoboToolbox: Is KoboToolbox free?

Free for qualifying nonprofit and public good organisations under the Community plan, currently 5,000 submissions a month and 1 GB of storage. Commercial use requires a paid plan from $21 a month.

Funnel.io: What advanced features are available on Funnel's Business plan?

The Business plan costs $600 per month (annual billing) and includes 579 connectors, 46 export destinations, Power BI/Tableau reporting, and optional Funnel Measure add-on.

Source
KoboToolbox: Who funds it?

Kobo Inc is a US nonprofit funded roughly 38 per cent by grants and contributions and 62 per cent by service contracts, subscriptions and training, based on its 2024 figures.

Funnel.io: Does Funnel offer unlimited users?

Unlimited users and workspaces are available starting at the Business tier and above, included in the subscription cost.

Source
KoboToolbox: Can I host it myself?

Yes. The server stack is open source and is regularly deployed in country for data residency reasons.

KoboToolbox: Are forms portable?

Yes. It uses XLSForm and ODK standards, so instruments move between Kobo and other ODK-compatible servers.

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