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Marketing · head to head

Funnel.io vs SurveyCTO

Funnel.io logo

Funnel.io

Marketing

Multi-channel marketing analytics for smarter decision making

From
$300/month
Free plan
No
Full reviewWebsite
SurveyCTO logo

SurveyCTO

Surveys

Offline field survey platform priced by submissions rather than seats, built for research data quality

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only SurveyCTO has a free tier, so it costs nothing to try first.
  • Each has a real cost: Funnel.io available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need; SurveyCTO pricing is by submission volume, forms and storage rather than by users, so a small team running continuous high-volume collection can pay more than a 200-person survey team that runs for six weeks
  • They diverge on capability: Funnel.io covers Multi-channel data aggregation, SurveyCTO covers Offline collection.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Funnel.io and SurveyCTO actually diverge.

Attributes where Funnel.io and SurveyCTO differ
AttributeFunnel.ioSurveyCTO
Starting price$300/monthFree
Pricing modelsubscriptionPer month by submission volume
Free tierNoYes
PlatformsWeb, Mobile, ApiWeb, Android, iOS
CategoryMarketingSurveys
Founded2015Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Funnel.io

  • Multi-channel data aggregation
  • Unified dashboards
  • Custom reporting
  • Data transformation
  • Real-time syncing
  • Historical data archive
  • Attribution modeling
  • Automated alerts

Only in SurveyCTO

  • Offline collection
  • XLSForm authoring
  • Automated quality checks
  • Audio auditing
  • Case management
  • Random assignment
  • Server region selection

What people use each for

The jobs each tool is most often brought in to do.

Funnel.io

  • Collecting marketing data from ad platforms into one datasetnot SurveyCTO
  • Exporting blended marketing data to BI tools and warehousesnot SurveyCTO

SurveyCTO

  • A household survey with 200 enumerators across a country where paying per seat would cost more than the fieldworknot Funnel.io
  • An impact evaluation that needs audio auditing and timing metadata to prove interviews were conducted as reportednot Funnel.io
  • A panel study revisiting the same households annually and needing offline case assignment to find them againnot Funnel.io
  • A statistics unit that must keep data inside a specific region and produce a SOC 2 report for its fundernot Funnel.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Funnel.io

  • Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
  • Export destinations are rationed the same way, at 13 on Starter and 46 on Business
  • The entry plan starts at $300 a month billed annually and the next at $600
  • SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
  • Funnel Measure is an add on available only on Business and Enterprise

SurveyCTO

  • Pricing is by submission volume, forms and storage rather than by users, so a small team running continuous high-volume collection can pay more than a 200-person survey team that runs for six weeks
  • Forms are authored in XLSForm spreadsheet syntax, which is precise and versionable but has a real learning curve, and organisations without someone comfortable in it stall at form design
  • Overage is charged at 100 US dollars per 1,000 extra submissions, which is easy to trigger on the Basic tier at 5,000 a month and produces surprise invoices during an active field round
  • Server region selection only appears on the Pro tier and a custom GDPR data processing agreement only on Advanced, so European data protection requirements push the price to at least 315 and often 630 dollars a month regardless of volume
  • It is built for structured research fieldwork, not for business process forms, so it has no dispatch, no invoicing and no formatted document output, and a field service business would be buying the wrong tool

Pricing, plan by plan

Funnel.io

$300/month
  • Starter$300/month
    • 117 connectors, 13 export destinations
    • Data storage, dashboards, Funnel AI
    • Billed annually
  • Business$600/month
    • 579 connectors, 46 export destinations
    • Power BI/Tableau reporting
    • Funnel Measure available as add-on
  • Enterprise$null/mo
    • 600+ connectors, 47 destinations
    • Enterprise SSO, advanced user management
    • Priority support, custom pricing

SurveyCTO

Free
  • CommunityFree
    • Permanent free subscription for testing and training
    • 10 forms
    • 200 monthly submissions
  • Basic$225/month
    • Billed annually, 250 USD month to month
    • 100 forms
    • 10 GB storage
  • Pro$315/month
    • Billed annually, 350 USD month to month
    • 500 forms
    • 25 GB storage
  • Advanced$630/month
    • Billed annually, 700 USD month to month
    • Unlimited forms, storage and submissions
    • Advanced offline case management

Which should you pick?

Choose Funnel.io if

  • You need multi-channel data aggregation.
  • You work on Web, Mobile, Api.
  • You also want unified dashboards.
Funnel.io review

Choose SurveyCTO if

  • You need offline collection.
  • You want to start without paying.
  • You work on Web, Android, iOS.
  • You also want xlsform authoring.
SurveyCTO review

Questions people ask

Is Funnel.io or SurveyCTO better?
Neither clearly leads. Funnel.io starts at $300/month and SurveyCTO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Funnel.io or SurveyCTO?
SurveyCTO has a free tier; the other does not. Paid plans start at $300/month for Funnel.io and Free for SurveyCTO.
Does Funnel.io or SurveyCTO run on more platforms?
Funnel.io runs on Web, Mobile, Api. SurveyCTO runs on Web, Android, iOS.
Can I use SurveyCTO for free?
Yes. SurveyCTO has a free tier, so you can try it without paying. Funnel.io starts at $300/month.
What is Funnel.io best used for?
Funnel.io is most often used for collecting marketing data from ad platforms into one dataset, exporting blended marketing data to bi tools and warehouses. Of those, collecting marketing data from ad platforms into one dataset and exporting blended marketing data to bi tools and warehouses are not what SurveyCTO is typically brought in for.
What can Funnel.io do that SurveyCTO cannot?
Funnel.io covers Multi-channel data aggregation, Unified dashboards, Custom reporting, Data transformation. SurveyCTO covers Offline collection, XLSForm authoring, Automated quality checks, Audio auditing.

Answered from the vendors’ own pages

Funnel.io: What is Funnel's Starter plan pricing?

The Starter plan costs $300 per month when billed annually and includes 117 connectors, 13 export destinations, data storage, dashboards, and Funnel AI.

Source
SurveyCTO: Do I pay per enumerator?

No. Users and devices are unlimited on every paid tier. You pay for monthly submissions, forms and storage.

Funnel.io: What advanced features are available on Funnel's Business plan?

The Business plan costs $600 per month (annual billing) and includes 579 connectors, 46 export destinations, Power BI/Tableau reporting, and optional Funnel Measure add-on.

Source
SurveyCTO: Is there a free version?

Yes, a permanent community subscription with 10 forms, 200 monthly submissions and 200 MB of storage, intended for testing and training rather than production.

Funnel.io: Does Funnel offer unlimited users?

Unlimited users and workspaces are available starting at the Business tier and above, included in the subscription cost.

Source
SurveyCTO: What happens if I exceed my submissions?

Extra credits are 100 US dollars per 1,000, with discounts of 20 per cent or more at volume. Plan the tier around your peak field month, not your average.

SurveyCTO: Can I choose where the data is stored?

Only on Pro and above. If data residency matters, budget for at least the Pro tier.

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