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Databases · head to head

Amazon Redshift vs FullStory

Amazon Redshift logo

Amazon Redshift

Databases

Fast, scalable cloud data warehouse from AWS

From
Free
Rated
-
Full reviewWebsite
FullStory logo

FullStory

E-Commerce

Digital experience intelligence platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Amazon Redshift on-demand pricing runs up to 75% higher than competitors like Snowflake and BigQuery; FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • They diverge on capability: Amazon Redshift covers Columnar Storage, FullStory covers Session replay.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Amazon Redshift and FullStory actually diverge.

Attributes where Amazon Redshift and FullStory differ
AttributeAmazon RedshiftFullStory
Pricing modelusage-basedquote
PlatformsWebWeb, Mobile
CategoryDatabasesE-Commerce
Founded20122014

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amazon Redshift

  • Columnar Storage
  • Massively Parallel
  • Machine Learning
  • AQUA Acceleration
  • Data Sharing
  • Federated Query
  • Concurrency Scaling
  • S3

Only in FullStory

  • Session replay
  • Heatmaps
  • Conversion funnels
  • User journey mapping
  • Error tracking
  • Frustration signals
  • Search functionality
  • Custom events

What people use each for

The jobs each tool is most often brought in to do.

Amazon Redshift

  • Business intelligencenot FullStory
  • Data warehousingnot FullStory
  • Real-time analyticsnot FullStory
  • Reportingnot FullStory
  • Machine learningnot FullStory

FullStory

  • User experience analysisnot Amazon Redshift
  • Bug reproductionnot Amazon Redshift
  • Conversion optimizationnot Amazon Redshift
  • Customer supportnot Amazon Redshift
  • Product developmentnot Amazon Redshift

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amazon Redshift

  • On-demand pricing runs up to 75% higher than competitors like Snowflake and BigQuery
  • Requires significant manual tuning including managing concurrency scaling costs and configuring Workload Management queues
  • Performance degrades without proper design of distribution keys and sort keys
  • Limited elastic resize options - can only halve or double current cluster size
  • AWS lock-in makes it unsuitable for multi-cloud architectures

FullStory

  • Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • Personal email addresses cannot be used for signup; business email domain required
  • Paid plan pricing not publicly listed, requires sales contact for quotes
  • Free plan has no email support, only community-based assistance
  • Mobile app analytics requires a separate add-on purchase

Pricing, plan by plan

Amazon Redshift

Free
  • Free TrialFree
    • 750 DC2.Large hours
    • 2 months free
    • Full features
  • On-Demand$0.25/hour
    • Pay per node hour
    • All features
    • Standard support

FullStory

Free
  • FreeFree
    • 1,000 sessions/month
    • 14-day data retention
    • Basic analytics
  • Business$undefined/month
    • Custom sessions
    • 3-month retention
    • Advanced analytics
  • Enterprise$undefined/month
    • Unlimited sessions
    • Custom retention
    • Advanced privacy controls

Which should you pick?

Choose Amazon Redshift if

  • You need columnar storage.
  • You want to start without paying.
  • You also want massively parallel.
Amazon Redshift review

Choose FullStory if

  • You need session replay.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want heatmaps.
FullStory review

Questions people ask

Is Amazon Redshift or FullStory better?
Neither clearly leads. Amazon Redshift starts at Free and FullStory at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amazon Redshift or FullStory?
Amazon Redshift starts at Free and FullStory at Free.
Does Amazon Redshift or FullStory run on more platforms?
Amazon Redshift runs on Web. FullStory runs on Web, Mobile.
Can I use Amazon Redshift for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amazon Redshift best used for?
Amazon Redshift is most often used for business intelligence, data warehousing, real-time analytics, reporting. Of those, business intelligence and data warehousing are not what FullStory is typically brought in for.
What can Amazon Redshift do that FullStory cannot?
Amazon Redshift covers Columnar Storage, Massively Parallel, Machine Learning, AQUA Acceleration. FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping.

Answered from the vendors’ own pages

Amazon Redshift: What deployment options does Amazon Redshift offer?

Redshift offers Provisioned Cluster (with RA3 or DC2 nodes) and Serverless options to match varying workloads. The new Redshift RG instance family, powered by Graviton, delivers 2.4x faster performance than RA3 at 30% lower cost per vCPU.

Source
FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source
Amazon Redshift: What does Amazon Redshift cost?

Provisioned cluster pricing: RA3 on-demand starts at $1.086/hour for ra3.xlplus. Serverless costs approximately $0.375 per RPU-hour with 4-RPU minimum (roughly $1.50/hour active workload). Managed storage costs $0.024/GB-month.

Source
FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source
Amazon Redshift: Does Redshift work with data lakes?

Yes, Redshift's integrated data lake query engine processes workloads on Apache Iceberg tables and other supported formats in Amazon S3, allowing you to run SQL analytics across your data warehouse and data lake from the same engine.

Source
FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source
Amazon Redshift: Is there a free tier for Amazon Redshift?

AWS offers a free trial with $300 USD in Serverless credits valid for 90 days, but Redshift is not part of the permanent AWS Free Tier.

Source
FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source
FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source
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