Softwr

HR & Recruiting · head to head

Freshteam vs Google Optimize

Freshteam logo

Freshteam

HR & Recruiting

Smart HR software for growing businesses

From
Free
Rated
-
Full reviewWebsite
Google Optimize logo

Google Optimize

Marketing & Analytics

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Freshteam freshworks HRMS (formerly Freshteam) paid tiers as captured 19 February 2023 combined a per-employee monthly charge ($1.20 to $2.40+/employee/month) with a separate flat platform fee ($71 to $119+/month), on top of a $0 free tier; Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • They diverge on capability: Freshteam covers Applicant Tracking, Google Optimize covers A/B testing.

Where they differ

Only the attributes on which Freshteam and Google Optimize actually diverge.

Attributes where Freshteam and Google Optimize differ
AttributeFreshteamGoogle Optimize
Pricing modelsubscriptionfreemium
PlatformsWeb, Ios, AndroidWeb
CategoryHR & RecruitingMarketing & Analytics
Founded20101998

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Freshteam

  • Applicant Tracking
  • Onboarding
  • Time Off
  • Employee Directory
  • Time Tracking
  • Documents
  • Org Chart
  • Freshdesk

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Freshteam

No use cases recorded yet. See the Freshteam review.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Freshteam
  • Personalising page content for defined audience segmentsnot Freshteam
  • Redirect tests between alternative landing page URLsnot Freshteam

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Freshteam

  • Freshworks HRMS (formerly Freshteam) paid tiers as captured 19 February 2023 combined a per-employee monthly charge ($1.20 to $2.40+/employee/month) with a separate flat platform fee ($71 to $119+/month), on top of a $0 free tier

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Pricing, plan by plan

Freshteam

Free
  • FreeFree
    • 50 Employees
    • Basic ATS
    • Time Off
  • Growth$1.2/month
    • All Free features
    • Onboarding
    • Time Tracking
  • Pro$2.4/month
    • All Growth features
    • Custom Reports
    • Advanced Workflows

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Which should you pick?

Choose Freshteam if

  • You need applicant tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want onboarding.
Freshteam review

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Questions people ask

Is Freshteam or Google Optimize better?
Neither clearly leads. Freshteam starts at Free and Google Optimize at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Freshteam or Google Optimize?
Freshteam starts at Free and Google Optimize at Free.
Does Freshteam or Google Optimize run on more platforms?
Freshteam runs on Web, Ios, Android. Google Optimize runs on Web.
Can I use Freshteam for free?
Both have a free tier, so you can try either at no cost before committing.
What can Freshteam do that Google Optimize cannot?
Freshteam covers Applicant Tracking, Onboarding, Time Off, Employee Directory. Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Both handle Web support.
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Related pages

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