Softwr

Software · head to head

Breathe HR vs Google Optimize

Breathe HR logo

Breathe HR

Software

Simple HR software for SMEs

From
£13/month
Rated
-
Full reviewWebsite
Google Optimize logo

Google Optimize

Software

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Google Optimize has a free tier, so it costs nothing to try first.
  • Each has a real cost: Breathe HR pricing is banded by headcount, starting at £24 per month for 1 to 10 people, £44 per month for 11 to 20 and £99 per month for 21 to 50; Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • They diverge on capability: Breathe HR covers Employee Database, Google Optimize covers A/B testing.

Where they differ

Only the attributes on which Breathe HR and Google Optimize actually diverge.

Attributes where Breathe HR and Google Optimize differ
AttributeBreathe HRGoogle Optimize
Starting price£13/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, Ios, AndroidWeb
Founded20121998

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Breathe HR

  • Employee Database
  • Absence Management
  • Document Storage
  • HR Reporting
  • Performance Management
  • Training
  • Slack
  • Google Workspace

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Breathe HR

  • Holiday, absence and sickness tracking for a UK small businessnot Google Optimize
  • Storing HR documents, contracts and e-signaturesnot Google Optimize
  • Performance reviews and onboarding workflows for small teamsnot Google Optimize

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Breathe HR
  • Personalising page content for defined audience segmentsnot Breathe HR
  • Redirect tests between alternative landing page URLsnot Breathe HR

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Breathe HR

  • Pricing is banded by headcount, starting at £24 per month for 1 to 10 people, £44 per month for 11 to 20 and £99 per month for 21 to 50
  • Plans are capped by band up to 151 to 200 people, so it is not sold to organisations above that range on the published ladder
  • The free trial is 14 days
  • Health and safety, e-learning and other modules are sold as add-ons on top of the core HR plan
  • Pricing is quoted in pounds and the product is marketed to UK SMEs

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Pricing, plan by plan

Breathe HR

£13/month
  • Core$13/month
    • Employee Database
    • Absence Management
    • Documents
  • People Management$18/month
    • All Core features
    • Performance
    • Goals

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Which should you pick?

Choose Breathe HR if

  • You need employee database.
  • You work on Web, Ios, Android.
  • You also want absence management.
Breathe HR review

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Questions people ask

Is Breathe HR or Google Optimize better?
Neither clearly leads. Breathe HR starts at £13/month and Google Optimize at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Breathe HR or Google Optimize?
Google Optimize has a free tier; the other does not. Paid plans start at £13/month for Breathe HR and Free for Google Optimize.
Does Breathe HR or Google Optimize run on more platforms?
Breathe HR runs on Web, Ios, Android. Google Optimize runs on Web.
Can I use Google Optimize for free?
Yes. Google Optimize has a free tier, so you can try it without paying. Breathe HR starts at £13/month.
What is Breathe HR best used for?
Breathe HR is most often used for holiday, absence and sickness tracking for a uk small business, storing hr documents, contracts and e-signatures, performance reviews and onboarding workflows for small teams. Of those, holiday, absence and sickness tracking for a uk small business and storing hr documents, contracts and e-signatures are not what Google Optimize is typically brought in for.
What can Breathe HR do that Google Optimize cannot?
Breathe HR covers Employee Database, Absence Management, Document Storage, HR Reporting. Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Both handle Web support.
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