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Software · head to head

Employment Hero vs Google Optimize

Employment Hero logo

Employment Hero

Software

Australian HR, payroll and recruitment platform for employment management

From
On request
Rated
-
Full reviewWebsite
Google Optimize logo

Google Optimize

Software

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Google Optimize has a free tier, so it costs nothing to try first.
  • Each has a real cost: Employment Hero hR Essentials at AUD 10/employee/month requires a minimum of 10 users, so it cannot be bought for a team smaller than that even if actual headcount is lower; Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023

Where they differ

Only the attributes on which Employment Hero and Google Optimize actually diverge.

Attributes where Employment Hero and Google Optimize differ
AttributeEmployment HeroGoogle Optimize
Starting priceOn requestFree
Pricing modelsubscriptionfreemium
Free tierNoYes
FoundedUnknown1998

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Employment Hero

Nothing recorded that Google Optimize does not also cover.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Employment Hero

No use cases recorded yet. See the Employment Hero review.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Employment Hero
  • Personalising page content for defined audience segmentsnot Employment Hero
  • Redirect tests between alternative landing page URLsnot Employment Hero

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Employment Hero

  • HR Essentials at AUD 10/employee/month requires a minimum of 10 users, so it cannot be bought for a team smaller than that even if actual headcount is lower
  • Core features like payroll, chat and rostering are unbundled add-ons billed separately per employee, for example Managed Payroll costs an extra AUD 20/employee/month with a AUD 400 monthly minimum

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Pricing, plan by plan

Employment Hero

On request

No published plan breakdown. See the Employment Hero review.

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Which should you pick?

Choose Employment Hero if

Nothing in the data separates Employment Hero from Google Optimize on the points above - pick on price and on how each one feels to use.

Employment Hero review

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Questions people ask

Is Employment Hero or Google Optimize better?
Neither clearly leads. Employment Hero starts at On request and Google Optimize at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Employment Hero or Google Optimize?
Google Optimize has a free tier; the other does not. Paid plans start at On request for Employment Hero and Free for Google Optimize.
Does Employment Hero or Google Optimize run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Optimize for free?
Yes. Google Optimize has a free tier, so you can try it without paying. Employment Hero starts at On request.
What can Employment Hero do that Google Optimize cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics.
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Related pages

More on Employment Hero

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