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Software · head to head

Google Optimize vs Personio

Google Optimize logo

Google Optimize

Software

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite
Personio logo

Personio

Software

All-in-one HR software for SMEs

From
$5/employee-per-month
Rated
-
Full reviewWebsite

The short version

  • Only Google Optimize has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; Personio payroll processing only available in Germany, UK, and Ireland, limiting multi-country deployment
  • They diverge on capability: Google Optimize covers A/B testing, Personio covers HR Management.

Where they differ

Only the attributes on which Google Optimize and Personio actually diverge.

Attributes where Google Optimize and Personio differ
AttributeGoogle OptimizePersonio
Starting priceFree$5/employee-per-month
Pricing modelfreemiumUnknown
Free tierYesNo
PlatformsWebWeb, Mobile (iOS, Android)
Founded19982015

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Only in Personio

  • HR Management
  • Recruiting
  • Payroll
  • Time Tracking
  • Performance Management
  • Onboarding
  • Offboarding
  • Slack

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Personio
  • Personalising page content for defined audience segmentsnot Personio
  • Redirect tests between alternative landing page URLsnot Personio

Personio

No use cases recorded yet. See the Personio review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Personio

  • Payroll processing only available in Germany, UK, and Ireland, limiting multi-country deployment
  • Recruiting module lacks advanced reporting and LinkedIn integration functionality
  • Limited reporting customization requires manual exports and workarounds
  • Mobile app has reduced capabilities compared to desktop experience

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Personio

$5/employee-per-month

No published plan breakdown. See the Personio review.

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Choose Personio if

  • You need hr management.
  • You work on Web, Mobile (iOS, Android).
  • You also want recruiting.
Personio review

Questions people ask

Is Google Optimize or Personio better?
Neither clearly leads. Google Optimize starts at Free and Personio at $5/employee-per-month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or Personio?
Google Optimize has a free tier; the other does not. Paid plans start at Free for Google Optimize and $5/employee-per-month for Personio.
Does Google Optimize or Personio run on more platforms?
Google Optimize runs on Web. Personio runs on Web, Mobile (iOS, Android).
Can I use Google Optimize for free?
Yes. Google Optimize has a free tier, so you can try it without paying. Personio starts at $5/employee-per-month.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what Personio is typically brought in for.
What can Google Optimize do that Personio cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Personio covers HR Management, Recruiting, Payroll, Time Tracking. Both handle Web support.

Answered from the vendors’ own pages

Personio: Does Personio offer payroll processing in my country?

Personio provides native payroll support in Germany, UK, and Ireland, with limited support in other European markets through integrations. Coverage varies by country.

Source
Personio: What is Personio's pricing model?

Personio uses a per-employee-per-month (PEPM) model starting at $5-15/employee/month depending on the plan and features. There is no public pricing page, and exact pricing requires a sales consultation.

Source
Personio: Can Personio integrate with other tools?

Yes. Personio provides a public API and maintains a marketplace of pre-built integrations. The Core Pro plan is required for API access and custom integrations.

Source
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Related pages

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