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Software · head to head

Google Optimize vs Zoho People

Google Optimize logo

Google Optimize

Software

A/B testing for Google Analytics

From
Free
Rated
-
Zoho People logo

Zoho People

Software

Cloud HR software for growing businesses

From
Free
Rated
-

The short version

  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; Zoho People slow response times and slow loading on the platform affecting user efficiency
  • They diverge on capability: Google Optimize covers A/B testing, Zoho People covers Employee Database.

Where they differ

Only the attributes on which Google Optimize and Zoho People actually diverge.

Attributes where Google Optimize and Zoho People differ
AttributeGoogle OptimizeZoho People
Pricing modelfreemiumUnknown
Founded19981996

Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Only in Zoho People

  • Employee Database
  • Time Off
  • Time Tracking
  • Attendance
  • Performance
  • Onboarding
  • Self-Service
  • Zoho CRM

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Zoho People
  • Personalising page content for defined audience segmentsnot Zoho People
  • Redirect tests between alternative landing page URLsnot Zoho People

Zoho People

No use cases recorded yet. See the Zoho People review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Zoho People

  • Slow response times and slow loading on the platform affecting user efficiency
  • Limited customization options for leave and performance management workflows
  • Mobile app is missing key features available in desktop version, like timesheets and reporting
  • Customer support is ticket-based only with no live chat unless on premium plan

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Zoho People

Free

No published plan breakdown. See the Zoho People review.

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.

Choose Zoho People if

  • You need employee database.
  • You want to start without paying.
  • You also want time off.

Questions people ask

Is Google Optimize or Zoho People better?
Neither clearly leads. Google Optimize starts at Free and Zoho People at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or Zoho People?
Google Optimize starts at Free and Zoho People at Free.
Does Google Optimize or Zoho People run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Optimize for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what Zoho People is typically brought in for.
What can Google Optimize do that Zoho People cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Zoho People covers Employee Database, Time Off, Time Tracking, Attendance. Both handle Web support.

Answered from the vendors’ own pages

Zoho People: Does Zoho People have a free tier?

Yes, the Free plan supports up to 5-10 users with essential HR tools, email support, and 30-day free trial available on all paid plans with no credit card required.

Source
Zoho People: What is the pricing for Zoho People?

Pricing starts at $1.25 per user per month when billed annually. The Essential HR plan costs $1.50 monthly per user, dropping to $1.25 annually with five tiers available: Free, Essential HR, Professional, Premium, and Enterprise.

Source
Zoho People: Does Zoho People work with other Zoho applications?

Yes, Zoho People integrates with the Zoho ecosystem including Zoho CRM, Zoho Books, and other Zoho applications for unified business management.

Source

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