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Software · head to head

Freshteam vs Northbeam

Freshteam logo

Freshteam

Software

Smart HR software for growing businesses

From
Free
Rated
-
Full reviewWebsite
Northbeam logo

Northbeam

Software

Marketing intelligence for growth brands

From
$1500/month
Rated
-
Full reviewWebsite

The short version

  • Only Freshteam has a free tier, so it costs nothing to try first.
  • Each has a real cost: Freshteam freshworks HRMS (formerly Freshteam) paid tiers as captured 19 February 2023 combined a per-employee monthly charge ($1.20 to $2.40+/employee/month) with a separate flat platform fee ($71 to $119+/month), on top of a $0 free tier; Northbeam limited creative-level reporting focused on campaign and ad set rather than individual ad performance
  • They diverge on capability: Freshteam covers Applicant Tracking, Northbeam covers Cross-platform attribution.

Where they differ

Only the attributes on which Freshteam and Northbeam actually diverge.

Attributes where Freshteam and Northbeam differ
AttributeFreshteamNorthbeam
Starting priceFree$1500/month
Pricing modelsubscriptionUnknown
Free tierYesNo
PlatformsWeb, Ios, AndroidWeb, API
Founded20102020

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Freshteam

  • Applicant Tracking
  • Onboarding
  • Time Off
  • Employee Directory
  • Time Tracking
  • Documents
  • Org Chart
  • Freshdesk

Only in Northbeam

  • Cross-platform attribution
  • Media mix modeling
  • Creative analytics
  • Real-time dashboards
  • Incrementality testing
  • Customer journey
  • Cohort analysis
  • LTV predictions

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Freshteam

No use cases recorded yet. See the Freshteam review.

Northbeam

  • Marketing attributionnot Freshteam
  • Media optimizationnot Freshteam
  • Creative testingnot Freshteam
  • Budget allocationnot Freshteam

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Freshteam

  • Freshworks HRMS (formerly Freshteam) paid tiers as captured 19 February 2023 combined a per-employee monthly charge ($1.20 to $2.40+/employee/month) with a separate flat platform fee ($71 to $119+/month), on top of a $0 free tier

Northbeam

  • Limited creative-level reporting focused on campaign and ad set rather than individual ad performance
  • Lack of transparency in attribution modeling methodology and how credit is assigned
  • Pageview-based pricing that can scale faster than perceived value for high-traffic, lower-conversion brands
  • Slower reporting cadence limits real-time feedback for teams requiring immediate performance data

Pricing, plan by plan

Freshteam

Free
  • FreeFree
    • 50 Employees
    • Basic ATS
    • Time Off
  • Growth$1.2/month
    • All Free features
    • Onboarding
    • Time Tracking
  • Pro$2.4/month
    • All Growth features
    • Custom Reports
    • Advanced Workflows

Northbeam

$1500/month
  • Starter$1500/month
    • Multi-touch attribution
    • Media mix modeling
    • Up to 1M monthly pageviews
  • Professional$2500/month
    • All Starter features
    • Creative analytics
    • Export API access

Which should you pick?

Choose Freshteam if

  • You need applicant tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want onboarding.
Freshteam review

Choose Northbeam if

  • You need cross-platform attribution.
  • You work on Web, API.
  • You also want media mix modeling.
Northbeam review

Questions people ask

Is Freshteam or Northbeam better?
Neither clearly leads. Freshteam starts at Free and Northbeam at $1500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Freshteam or Northbeam?
Freshteam has a free tier; the other does not. Paid plans start at Free for Freshteam and $1500/month for Northbeam.
Does Freshteam or Northbeam run on more platforms?
Freshteam runs on Web, Ios, Android. Northbeam runs on Web, API.
Can I use Freshteam for free?
Yes. Freshteam has a free tier, so you can try it without paying. Northbeam starts at $1500/month.
What can Freshteam do that Northbeam cannot?
Freshteam covers Applicant Tracking, Onboarding, Time Off, Employee Directory. Northbeam covers Cross-platform attribution, Media mix modeling, Creative analytics, Real-time dashboards. Both handle Web support.

Answered from the vendors’ own pages

Northbeam: How is Northbeam priced?

Northbeam offers three tiers: Starter ($1,500/month), Professional ($2,500/month), and Enterprise (custom quote). Pricing is based on monthly pageviews and refreshed data frequency. There are no setup fees, free plan, or free trial.

Source
Northbeam: What platforms does Northbeam integrate with?

Northbeam integrates with Shopify, Meta Ads, Google Ads, TikTok, Pinterest, Snapchat, YouTube, Klaviyo, Recharge, and others. It pushes attribution data to Meta CAPI, Google Conversion API, GA4, and TikTok Events API.

Source
Northbeam: What does Northbeam measure?

Northbeam uses multi-touch attribution (MTA), media mix modeling (MMM), and Northbeam Apex to measure how paid media spend translates to revenue. Apex sends attribution data directly back to ad platforms for algorithm optimization.

Source
Northbeam: Who should use Northbeam?

Northbeam is ideal for intermediate to advanced ecommerce operators at Shopify-based DTC brands generating $1M+ annual revenue and spending at least $1.5M yearly on paid media across multiple channels.

Source
Northbeam: What are Northbeam's main limitations?

Key limitations include a steep learning curve and complex interface, shallow creative-level reporting, lack of model transparency, pricing that can scale faster than value for high-traffic brands, and slower reporting cadence compared to real-time dashboards.

Source
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