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Software · head to head

Google Optimize vs HiBob

Google Optimize logo

Google Optimize

Software

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite
HiBob logo

HiBob

Software

Modern HR for modern businesses

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Google Optimize has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; HiBob pricing not publicly displayed; requires contacting sales for custom quote
  • They diverge on capability: Google Optimize covers A/B testing, HiBob covers Core HR.

Where they differ

Only the attributes on which Google Optimize and HiBob actually diverge.

Attributes where Google Optimize and HiBob differ
AttributeGoogle OptimizeHiBob
Starting priceFreeOn request
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWebWeb, iOS, Android
Founded19982015

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Only in HiBob

  • Core HR
  • Onboarding
  • Time Off Management
  • Performance Management
  • Compensation
  • People Analytics
  • Engagement
  • Slack

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot HiBob
  • Personalising page content for defined audience segmentsnot HiBob
  • Redirect tests between alternative landing page URLsnot HiBob

HiBob

  • Core HR system of record with automated workflowsnot Google Optimize
  • Performance management, learning and skills trackingnot Google Optimize
  • US and UK payroll, benefits and time trackingnot Google Optimize
  • Workforce planning and compensation review cyclesnot Google Optimize
  • Employee self-service for a distributed workforcenot Google Optimize

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

HiBob

  • Pricing not publicly displayed; requires contacting sales for custom quote
  • Limited payroll functionality compared to dedicated payroll platforms
  • Smaller integration ecosystem compared to larger HR platforms

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

HiBob

On request
  • Bob$undefined/month
    • Core HR
    • Onboarding
    • Time Off

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Choose HiBob if

  • You need core hr.
  • You work on Web, iOS, Android.
  • You also want onboarding.
HiBob review

Questions people ask

Is Google Optimize or HiBob better?
Neither clearly leads. Google Optimize starts at Free and HiBob at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or HiBob?
Google Optimize has a free tier; the other does not. Paid plans start at Free for Google Optimize and On request for HiBob.
Does Google Optimize or HiBob run on more platforms?
Google Optimize runs on Web. HiBob runs on Web, iOS, Android.
Can I use Google Optimize for free?
Yes. Google Optimize has a free tier, so you can try it without paying. HiBob starts at On request.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what HiBob is typically brought in for.
What can Google Optimize do that HiBob cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. HiBob covers Core HR, Onboarding, Time Off Management, Performance Management. Both handle Web support.

Answered from the vendors’ own pages

HiBob: What modules does HiBob include?

HiBob includes Core HR, Time & Attendance, Performance & Goals, Compensation Management, Global Operations, and Analytics modules that can be selected based on organizational needs.

Source
HiBob: How is HiBob pricing calculated?

HiBob pricing is customized based on company size (1-49, 50-199, 200-999, or 1,000+ employees) and the specific modules selected. Pricing is on a per-employee basis.

Source
HiBob: Does HiBob offer a mobile app?

Yes, HiBob includes mobile app access as part of all plans, allowing employees to manage their HR tasks on the go.

Source
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Related pages

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