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Marketing & Analytics · head to head

Google Optimize vs Workday

Google Optimize logo

Google Optimize

Marketing & Analytics

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite
Workday logo

Workday

All industries

Enterprise cloud applications for finance and HR

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Google Optimize has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; Workday high implementation costs equal to or exceeding annual software fees
  • They diverge on capability: Google Optimize covers A/B testing, Workday covers Human capital management.

Where they differ

Only the attributes on which Google Optimize and Workday actually diverge.

Attributes where Google Optimize and Workday differ
AttributeGoogle OptimizeWorkday
Starting priceFreeOn request
Pricing modelfreemiumquote
Free tierYesNo
PlatformsWebCloud/Web
CategoryMarketing & AnalyticsAll industries
Founded19982005

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Web support

Only in Workday

  • Human capital management
  • Financial management
  • Planning
  • Analytics
  • Payroll
  • Time tracking
  • Talent management
  • Procurement

Both cover

  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Workday
  • Personalising page content for defined audience segmentsnot Workday
  • Redirect tests between alternative landing page URLsnot Workday

Workday

  • HR managementnot Google Optimize
  • Financial planningnot Google Optimize
  • Workforce planningnot Google Optimize
  • Compliancenot Google Optimize
  • Analyticsnot Google Optimize

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Workday

  • High implementation costs equal to or exceeding annual software fees
  • Long deployment timelines (12-18 months standard) before ROI
  • Steep per-employee pricing at enterprise scale ($408-504 PEPM)
  • Limited pre-built templates and customization; often requires extensive configuration
  • Requires significant IT and change management resources during implementation

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Workday

On request
  • Small Business$undefined/month
    • Core HR
    • Payroll
    • Time tracking
  • Medium Enterprise$undefined/month
    • Full HCM suite
    • Financial management
    • Advanced analytics
  • Large Enterprise$undefined/month
    • Complete platform
    • Custom configurations
    • Dedicated support

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Choose Workday if

  • You need human capital management.
  • You work on Cloud/Web.
  • You also want financial management.
Workday review

Questions people ask

Is Google Optimize or Workday better?
Neither clearly leads. Google Optimize starts at Free and Workday at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or Workday?
Google Optimize has a free tier; the other does not. Paid plans start at Free for Google Optimize and On request for Workday.
Does Google Optimize or Workday run on more platforms?
Google Optimize runs on Web. Workday runs on Cloud/Web.
Can I use Google Optimize for free?
Yes. Google Optimize has a free tier, so you can try it without paying. Workday starts at On request.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what Workday is typically brought in for.
What can Google Optimize do that Workday cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Workday covers Human capital management, Financial management, Planning, Analytics. Both handle Cloud deployment.

Answered from the vendors’ own pages

Workday: What is Workday GO and what market is it designed for?

Workday GO is a product designed for small and midsize organizations, bringing together HR and finance solutions with transparent pricing and fast activation in 30 to 60 days. It includes HCM, benefits, payroll, talent, and more at a lower price point than standard Workday.

Source
Workday: What is Workday Skills Cloud and how does it fit into HCM?

Workday Skills Cloud is an intelligent skills foundation built into Workday HCM. It is described as the world's most open intelligent skills foundation and fuels data-driven talent strategies across recruiting, learning, and workforce planning.

Source
Workday: Does Workday include payroll and benefits management?

Yes. Workday HCM includes benefits administration and payroll capabilities as part of its core suite. Global payroll processing is available across multiple countries and tax jurisdictions.

Source
Workday: What is the typical pricing model for Workday HCM?

Workday HCM uses per-employee (PEPM) annual subscription pricing. Companies at scale typically pay $34-42 PEPM. Enterprise organizations with 5,000+ employees typically pay $408-504 per employee annually. Pricing decreases with larger commitments and longer contract terms.

Source
Workday: How long does Workday implementation typically take?

Standard implementations are lengthy, often taking 12-18 months. Workday GO promises faster activation in 30-60 days. Implementation costs typically equal 100-150% of the first year's software subscription fees.

Source
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