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Marketing & Analytics · head to head

Google Optimize vs TINYpulse

Google Optimize logo

Google Optimize

Marketing & Analytics

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite
TINYpulse logo

TINYpulse

HR & Recruiting

The employee voice platform

From
$5/month
Rated
-
Full reviewWebsite

The short version

  • Only Google Optimize has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; TINYpulse tINYpulse has joined WebMD Health Services, per the vendor: "TINYpulse has officially joined forces with WebMD Health Services", and its own pricing page now redirects to a WebMD Health Services page
  • They diverge on capability: Google Optimize covers A/B testing, TINYpulse covers Pulse surveys.

Where they differ

Only the attributes on which Google Optimize and TINYpulse actually diverge.

Attributes where Google Optimize and TINYpulse differ
AttributeGoogle OptimizeTINYpulse
Starting priceFree$5/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWebWeb, Ios, Android, Api
CategoryMarketing & AnalyticsHR & Recruiting
Founded19982012

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Only in TINYpulse

  • Pulse surveys
  • Anonymous suggestions
  • Cheers peer recognition
  • eNPS tracking
  • Virtual suggestions box
  • Manager insights
  • Custom surveys
  • Trend analysis

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot TINYpulse
  • Personalising page content for defined audience segmentsnot TINYpulse
  • Redirect tests between alternative landing page URLsnot TINYpulse

TINYpulse

  • Collecting anonymous employee engagement pulse surveysnot Google Optimize

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

TINYpulse

  • TINYpulse has joined WebMD Health Services, per the vendor: "TINYpulse has officially joined forces with WebMD Health Services", and its own pricing page now redirects to a WebMD Health Services page

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

TINYpulse

$5/month
  • Engage$5/month
    • Weekly pulse surveys
    • Anonymous feedback
    • Cheers recognition
  • Perform$7/month
    • Everything in Engage
    • Performance reviews
    • Goal tracking

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Choose TINYpulse if

  • You need pulse surveys.
  • You work on Web, Ios, Android, Api.
  • You also want anonymous suggestions.
TINYpulse review

Questions people ask

Is Google Optimize or TINYpulse better?
Neither clearly leads. Google Optimize starts at Free and TINYpulse at $5/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or TINYpulse?
Google Optimize has a free tier; the other does not. Paid plans start at Free for Google Optimize and $5/month for TINYpulse.
Does Google Optimize or TINYpulse run on more platforms?
Google Optimize runs on Web. TINYpulse runs on Web, Ios, Android, Api.
Can I use Google Optimize for free?
Yes. Google Optimize has a free tier, so you can try it without paying. TINYpulse starts at $5/month.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what TINYpulse is typically brought in for.
What can Google Optimize do that TINYpulse cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. TINYpulse covers Pulse surveys, Anonymous suggestions, Cheers peer recognition, eNPS tracking.
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