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Marketing & Analytics · head to head

Google Optimize vs Homebase

Google Optimize logo

Google Optimize

Marketing & Analytics

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite
Homebase logo

Homebase

HR & Recruiting

Scheduling, time tracking and HR for hourly teams

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; Homebase free Basic plan is capped at 10 employees and a single location

Where they differ

Only the attributes on which Google Optimize and Homebase actually diverge.

Attributes where Google Optimize and Homebase differ
AttributeGoogle OptimizeHomebase
CategoryMarketing & AnalyticsHR & Recruiting
Founded1998Unknown

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Only in Homebase

Nothing recorded that Google Optimize does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Homebase
  • Personalising page content for defined audience segmentsnot Homebase
  • Redirect tests between alternative landing page URLsnot Homebase

Homebase

No use cases recorded yet. See the Homebase review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Homebase

  • Free Basic plan is capped at 10 employees and a single location
  • Paid plans are billed per location per month ($30, $70 or $120), so a multi-location business pays the rate again for each site
  • Payroll is a separate add-on at $39 per month plus $6 per month per employee paid
  • Tip Manager and Task Manager are further add-ons billed per location per month on top of the base plan

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Homebase

Free

No published plan breakdown. See the Homebase review.

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Choose Homebase if

  • You want to start without paying.
Homebase review

Questions people ask

Is Google Optimize or Homebase better?
Neither clearly leads. Google Optimize starts at Free and Homebase at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or Homebase?
Google Optimize starts at Free and Homebase at Free.
Does Google Optimize or Homebase run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Optimize for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what Homebase is typically brought in for.
What can Google Optimize do that Homebase cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics.
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Related pages

More on Google Optimize

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