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Software · head to head

Freshteam vs Ruler Analytics

Freshteam logo

Freshteam

Software

Smart HR software for growing businesses

From
Free
Rated
-
Full reviewWebsite
Ruler Analytics logo

Ruler Analytics

Software

Closed-loop marketing attribution

From
£299/month
Rated
-
Full reviewWebsite

The short version

  • Only Freshteam has a free tier, so it costs nothing to try first.
  • Each has a real cost: Freshteam freshworks HRMS (formerly Freshteam) paid tiers as captured 19 February 2023 combined a per-employee monthly charge ($1.20 to $2.40+/employee/month) with a separate flat platform fee ($71 to $119+/month), on top of a $0 free tier; Ruler Analytics no free plan or trial available, requiring custom quote for pricing
  • They diverge on capability: Freshteam covers Applicant Tracking, Ruler Analytics covers Multi-touch attribution.

Where they differ

Only the attributes on which Freshteam and Ruler Analytics actually diverge.

Attributes where Freshteam and Ruler Analytics differ
AttributeFreshteamRuler Analytics
Starting priceFree£299/month
Pricing modelsubscriptionUnknown
Free tierYesNo
PlatformsWeb, Ios, AndroidWeb
Founded20102012

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Freshteam

  • Applicant Tracking
  • Onboarding
  • Time Off
  • Employee Directory
  • Time Tracking
  • Documents
  • Org Chart
  • Freshdesk

Only in Ruler Analytics

  • Multi-touch attribution
  • Call tracking
  • Form tracking
  • Revenue attribution
  • Customer journey tracking
  • CRM integration
  • Marketing ROI
  • Custom reporting

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Freshteam

No use cases recorded yet. See the Freshteam review.

Ruler Analytics

  • Marketing attributionnot Freshteam
  • ROI measurementnot Freshteam
  • Lead trackingnot Freshteam
  • Revenue attributionnot Freshteam

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Freshteam

  • Freshworks HRMS (formerly Freshteam) paid tiers as captured 19 February 2023 combined a per-employee monthly charge ($1.20 to $2.40+/employee/month) with a separate flat platform fee ($71 to $119+/month), on top of a $0 free tier

Ruler Analytics

  • No free plan or trial available, requiring custom quote for pricing
  • Advanced features like marketing mix modeling only available on Advanced plan at 1,499 GBP per month
  • Pricing scales with monthly traffic volume, making costs unpredictable
  • Setup requires manual integration with CRM and data sources

Pricing, plan by plan

Freshteam

Free
  • FreeFree
    • 50 Employees
    • Basic ATS
    • Time Off
  • Growth$1.2/month
    • All Free features
    • Onboarding
    • Time Tracking
  • Pro$2.4/month
    • All Growth features
    • Custom Reports
    • Advanced Workflows

Ruler Analytics

£299/month
  • Small$299/month
    • Up to 10,000 monthly visits
    • Form tracking
    • Call tracking
  • Medium$499/month
    • Up to 50,000 monthly visits
    • Data-driven attribution
    • Segmentation
  • Advanced$1499/month
    • 100k+ monthly visits
    • Marketing mix modeling
    • AI agents for analytics

Which should you pick?

Choose Freshteam if

  • You need applicant tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want onboarding.
Freshteam review

Choose Ruler Analytics if

  • You need multi-touch attribution.
  • You also want call tracking.
Ruler Analytics review

Questions people ask

Is Freshteam or Ruler Analytics better?
Neither clearly leads. Freshteam starts at Free and Ruler Analytics at £299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Freshteam or Ruler Analytics?
Freshteam has a free tier; the other does not. Paid plans start at Free for Freshteam and £299/month for Ruler Analytics.
Does Freshteam or Ruler Analytics run on more platforms?
Freshteam runs on Web, Ios, Android. Ruler Analytics runs on Web.
Can I use Freshteam for free?
Yes. Freshteam has a free tier, so you can try it without paying. Ruler Analytics starts at £299/month.
What can Freshteam do that Ruler Analytics cannot?
Freshteam covers Applicant Tracking, Onboarding, Time Off, Employee Directory. Ruler Analytics covers Multi-touch attribution, Call tracking, Form tracking, Revenue attribution. Both handle Web support.

Answered from the vendors’ own pages

Ruler Analytics: What does Ruler Analytics track?

Ruler Analytics tracks forms, calls, live chat, offline conversions, and CRM data to connect marketing activity directly to revenue outcomes.

Source
Ruler Analytics: Does Ruler Analytics offer a free plan?

No, Ruler Analytics does not offer a free plan. Pricing starts at 299 GBP per month for the Small plan supporting up to 10,000 monthly website visits.

Source
Ruler Analytics: What attribution models does Ruler Analytics support?

Ruler supports multi-touch attribution, data-driven attribution, impression attribution, and marketing mix modeling for measuring campaign ROI across channels.

Source
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