Surveys · head to head
Fillout vs WebEngage
Fillout
Surveys
Form builder that reads and writes records in Airtable, Notion, HubSpot and Salesforce, with unlimited seats on every plan including the free one
- From
- Free
- Free plan
- Yes
WebEngage
Marketing
Customer engagement and retention automation for consumer businesses in India and Southeast Asia
- From
- On request
- Free plan
- No
The short version
- Only Fillout has a free tier, so it costs nothing to try first.
- Each has a real cost: Fillout the Business plan is marketed with unlimited responses but the fair use policy names thresholds of 30,000 submissions a month, 250,000 in total, 500 forms per account and 50 GB of uploads a month, above which the vendor may limit or suspend features, so unlimited means unmetered rather than uncapped.; WebEngage nothing about pricing is published, and since the entire commercial argument for WebEngage is that it undercuts Braze and CleverTap, you cannot evaluate the one thing that makes it interesting without entering a sales process.
- They diverge on capability: Fillout covers Unlimited seats and forms, WebEngage covers Journey designer.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Fillout and WebEngage actually diverge.
Identical on both: user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Fillout
- Unlimited seats and forms
- Database read and write
- Soft response limits
- Conditional logic and calculations
- EU hosting
- REST API and webhooks
Only in WebEngage
- Journey designer
- Behavioural segmentation
- Push and in-app
- Analytics
- Personalisation
- On-site surveys
- Customer data platform
What people use each for
The jobs each tool is most often brought in to do.
Fillout
- A team already running on Airtable or Notion that wants forms which update existing records rather than appending new rowsnot WebEngage
- An organisation with many occasional form builders, where per-seat pricing elsewhere would cost more than the forms are worthnot WebEngage
- Replacing a survey tool, a scheduling tool and a payment link with one form that does all threenot WebEngage
- Public forms that must keep collecting through an unexpected traffic spike rather than shutting off at a quotanot WebEngage
WebEngage
- A consumer app in India or Southeast Asia with several million monthly users needs Braze-class journey automation at a price its marketing budget can absorb.not Fillout
- A fintech or edtech business needs WhatsApp as a primary retention channel rather than a secondary one, in a market where email open rates are low and WhatsApp is universal.not Fillout
- A media or ecommerce company wants behavioural segmentation and lifecycle journeys without building a customer data platform separately first.not Fillout
- A team wants funnels, cohorts and retention analysis in the same tool that sends the messages, so the analyst and the campaign manager are not reconciling two systems.not Fillout
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Fillout
- The Business plan is marketed with unlimited responses but the fair use policy names thresholds of 30,000 submissions a month, 250,000 in total, 500 forms per account and 50 GB of uploads a month, above which the vendor may limit or suspend features, so unlimited means unmetered rather than uncapped.
- EU data residency begins on the Team plan at 250 USD per month, more than three times the Business price, and is not applied automatically; you must upgrade and then raise a support request to be moved.
- The Team plan is hidden behind a secondary tab that does not render without interaction, so buyers reading the pricing page see Business at 75 USD as the top self-serve tier and only discover the 250 USD step when they ask for single sign-on or EU hosting.
- The enterprise marketing page lists hosting in the United States, EU, United Kingdom, Australia and Canada, but the security documentation and subprocessor list name only the United States and the EU, so three of those five regions should be confirmed in writing before they are relied on.
- The vendor is SOC 2 Type 2 but claims neither ISO 27001 nor HIPAA anywhere in its documentation, and it is angel-funded with no disclosed institutional round while the parent company now trades as Zite and ships a separate AI application builder.
WebEngage
- Nothing about pricing is published, and since the entire commercial argument for WebEngage is that it undercuts Braze and CleverTap, you cannot evaluate the one thing that makes it interesting without entering a sales process.
- Message volumes across email, SMS and WhatsApp are metered separately from the platform fee, so a campaign that succeeds increases the bill in ways the monthly tracked user figure does not capture.
- It requires genuine engineering investment to instrument events and user attributes correctly, and a poorly instrumented deployment produces segments that are wrong rather than merely incomplete, which is expensive to discover after launch.
- Enterprise assurance is lighter than the American incumbents: procurement teams expecting extensive compliance documentation, regional data residency guarantees and 24 hour follow-the-sun support may find gaps.
- Its centre of gravity is India, Southeast Asia and the Middle East, so partner availability, agency expertise and support hours all favour those regions and a European or North American buyer is a peripheral customer.
Pricing, plan by plan
Fillout
Free- FreeFree
- 1,000 responses per month
- Unlimited forms and unlimited seats
- 20 MB per file upload
- Starter$15/month
- 180 USD per year billed annually, a stated 20 percent saving on monthly billing
- 2,000 responses per month
- Unlimited forms and seats
- Pro$40/month
- 480 USD per year billed annually
- 5,000 responses per month
- Branding fully removed at this tier
- Business$75/month
- 900 USD per year billed annually
- Marketed as unlimited responses, subject to a fair use threshold near 30,000 per month
- 1 GB per file upload
WebEngage
On request- WebEngage$undefined/year
- Priced by monthly tracked users and channels enabled
- Journeys, segmentation and analytics included
- Email, SMS and WhatsApp volumes charged separately
Which should you pick?
Choose Fillout if
- You need unlimited seats and forms.
- You want to start without paying.
- You work on Web, API.
- You also want database read and write.
Choose WebEngage if
- You need journey designer.
- You work on Web, iOS SDK, Android SDK, React Native, Flutter, API.
- You also want behavioural segmentation.
Questions people ask
- Is Fillout or WebEngage better?
- Neither clearly leads. Fillout starts at Free and WebEngage at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Fillout or WebEngage?
- Fillout has a free tier; the other does not. Paid plans start at Free for Fillout and On request for WebEngage.
- Does Fillout or WebEngage run on more platforms?
- Fillout runs on Web, API. WebEngage runs on Web, iOS SDK, Android SDK, React Native, Flutter, API.
- Can I use Fillout for free?
- Yes. Fillout has a free tier, so you can try it without paying. WebEngage starts at On request.
- What is Fillout best used for?
- Fillout is most often used for a team already running on airtable or notion that wants forms which update existing records rather than appending new rows, an organisation with many occasional form builders, where per-seat pricing elsewhere would cost more than the forms are worth, replacing a survey tool, a scheduling tool and a payment link with one form that does all three, public forms that must keep collecting through an unexpected traffic spike rather than shutting off at a quota. Of those, a team already running on airtable or notion that wants forms which update existing records rather than appending new rows and an organisation with many occasional form builders, where per-seat pricing elsewhere would cost more than the forms are worth are not what WebEngage is typically brought in for.
- What can Fillout do that WebEngage cannot?
- Fillout covers Unlimited seats and forms, Database read and write, Soft response limits, Conditional logic and calculations. WebEngage covers Journey designer, Behavioural segmentation, Push and in-app, WhatsApp.
Answered from the vendors’ own pages
Fillout: Are seats really unlimited?
Yes. The vendor states there are no per-seat charges on any plan, including Free, and forms are unlimited too. Responses per month is the only meter below the Business tier.
WebEngage: How much does WebEngage cost?
It does not publish pricing. It is quoted by monthly tracked users with message volumes charged separately, and it typically comes in below Braze and CleverTap for equivalent volumes.
Fillout: What happens when I exceed my response quota?
Nothing breaks. Forms keep collecting, and you can upgrade, buy bulk submissions or wait for the monthly reset.
WebEngage: Is it a CDP or a marketing automation tool?
Both, in practice. It assembles unified user profiles from event streams and then acts on them, though it is lighter than a dedicated CDP on data warehousing and identity resolution.
Fillout: Can I host respondent data in the EU?
Only from the Team plan at 250 USD per month, and only after contacting support to switch. Note that email and payment subprocessors remain in the United States regardless.
WebEngage: Is WebEngage owned by anyone else?
No. It remains an independent Mumbai-based company.
Fillout: Is the Business plan really unlimited responses?
It is unmetered, not uncapped. The fair use policy names roughly 30,000 submissions a month as the point at which the vendor may intervene, so treat that as the practical ceiling.
WebEngage: Which channels does it support?
Mobile push, in-app, web push, email, SMS and WhatsApp, with WhatsApp treated as a first-class channel rather than an add-on.
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