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Marketing · head to head

Bloomreach vs Fillout

Bloomreach logo

Bloomreach

Marketing

Ecommerce search, merchandising and customer engagement sold as three separately bought products

From
On request
Free plan
No
Full reviewWebsite
Fillout logo

Fillout

Surveys

Form builder that reads and writes records in Airtable, Notion, HubSpot and Salesforce, with unlimited seats on every plan including the free one

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only Fillout has a free tier, so it costs nothing to try first.
  • Each has a real cost: Bloomreach the three products have separate origins, separate pricing units and separate onboarding, so a single bundled quote hides which parts you are actually committing to.; Fillout the Business plan is marketed with unlimited responses but the fair use policy names thresholds of 30,000 submissions a month, 250,000 in total, 500 forms per account and 50 GB of uploads a month, above which the vendor may limit or suspend features, so unlimited means unmetered rather than uncapped.
  • They diverge on capability: Bloomreach covers Engagement CDP, Fillout covers Unlimited seats and forms.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Bloomreach and Fillout actually diverge.

Attributes where Bloomreach and Fillout differ
AttributeBloomreachFillout
Starting priceOn requestFree
Pricing modelquotePer month by response count
Free tierNoYes
PlatformsWeb, iOS, Android, REST APIWeb, API
CategoryMarketingSurveys

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bloomreach

  • Engagement CDP
  • Campaign orchestration
  • Discovery search
  • Recommendations
  • Jinja templating
  • Reports and dashboards

Only in Fillout

  • Unlimited seats and forms
  • Database read and write
  • Soft response limits
  • Conditional logic and calculations
  • EU hosting
  • REST API and webhooks

What people use each for

The jobs each tool is most often brought in to do.

Bloomreach

  • A retailer replacing a legacy ESP that needs event-level segmentation rather than list-based sendingnot Fillout
  • Merchandising a large catalogue where site search relevance is the main conversion levernot Fillout
  • Building weblayers and email content from the same customer profile without duplicating logic in two toolsnot Fillout
  • Running campaign analytics over raw events instead of exporting to a separate warehouse and BI stacknot Fillout

Fillout

  • A team already running on Airtable or Notion that wants forms which update existing records rather than appending new rowsnot Bloomreach
  • An organisation with many occasional form builders, where per-seat pricing elsewhere would cost more than the forms are worthnot Bloomreach
  • Replacing a survey tool, a scheduling tool and a payment link with one form that does all threenot Bloomreach
  • Public forms that must keep collecting through an unexpected traffic spike rather than shutting off at a quotanot Bloomreach

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bloomreach

  • The three products have separate origins, separate pricing units and separate onboarding, so a single bundled quote hides which parts you are actually committing to.
  • Engagement is priced on tracked profiles, so a customer database that keeps every inactive account raises the bill whether or not those people are ever messaged.
  • The flexibility of the data model and Jinja templating needs technical ownership, and marketing teams without a developer typically use a fraction of the product they pay for.
  • Content is the least invested of the three lines and buyers evaluating it against dedicated headless CMS vendors usually find the gap widening.
  • Support and implementation quality vary between the Bratislava engineering base for Engagement and the US organisation, and escalation paths differ by product.

Fillout

  • The Business plan is marketed with unlimited responses but the fair use policy names thresholds of 30,000 submissions a month, 250,000 in total, 500 forms per account and 50 GB of uploads a month, above which the vendor may limit or suspend features, so unlimited means unmetered rather than uncapped.
  • EU data residency begins on the Team plan at 250 USD per month, more than three times the Business price, and is not applied automatically; you must upgrade and then raise a support request to be moved.
  • The Team plan is hidden behind a secondary tab that does not render without interaction, so buyers reading the pricing page see Business at 75 USD as the top self-serve tier and only discover the 250 USD step when they ask for single sign-on or EU hosting.
  • The enterprise marketing page lists hosting in the United States, EU, United Kingdom, Australia and Canada, but the security documentation and subprocessor list name only the United States and the EU, so three of those five regions should be confirmed in writing before they are relied on.
  • The vendor is SOC 2 Type 2 but claims neither ISO 27001 nor HIPAA anywhere in its documentation, and it is angel-funded with no disclosed institutional round while the parent company now trades as Zite and ships a separate AI application builder.

Pricing, plan by plan

Bloomreach

On request
  • Bloomreach Engagement$undefined/year
    • Priced by tracked customer profiles and event volume
    • Channels and AI modules licensed separately
    • Annual contract
  • Bloomreach Discovery$undefined/year
    • Priced by search and recommendation request volume
    • Catalogue size and traffic bands
    • Annual contract

Fillout

Free
  • FreeFree
    • 1,000 responses per month
    • Unlimited forms and unlimited seats
    • 20 MB per file upload
  • Starter$15/month
    • 180 USD per year billed annually, a stated 20 percent saving on monthly billing
    • 2,000 responses per month
    • Unlimited forms and seats
  • Pro$40/month
    • 480 USD per year billed annually
    • 5,000 responses per month
    • Branding fully removed at this tier
  • Business$75/month
    • 900 USD per year billed annually
    • Marketed as unlimited responses, subject to a fair use threshold near 30,000 per month
    • 1 GB per file upload

Which should you pick?

Choose Bloomreach if

  • You need engagement cdp.
  • You work on Web, iOS, Android, REST API.
  • You also want campaign orchestration.
Bloomreach review

Choose Fillout if

  • You need unlimited seats and forms.
  • You want to start without paying.
  • You work on Web, API.
  • You also want database read and write.
Fillout review

Questions people ask

Is Bloomreach or Fillout better?
Neither clearly leads. Bloomreach starts at On request and Fillout at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bloomreach or Fillout?
Fillout has a free tier; the other does not. Paid plans start at On request for Bloomreach and Free for Fillout.
Does Bloomreach or Fillout run on more platforms?
Bloomreach runs on Web, iOS, Android, REST API. Fillout runs on Web, API.
Can I use Fillout for free?
Yes. Fillout has a free tier, so you can try it without paying. Bloomreach starts at On request.
What is Bloomreach best used for?
Bloomreach is most often used for a retailer replacing a legacy esp that needs event-level segmentation rather than list-based sending, merchandising a large catalogue where site search relevance is the main conversion lever, building weblayers and email content from the same customer profile without duplicating logic in two tools, running campaign analytics over raw events instead of exporting to a separate warehouse and bi stack. Of those, a retailer replacing a legacy esp that needs event-level segmentation rather than list-based sending and merchandising a large catalogue where site search relevance is the main conversion lever are not what Fillout is typically brought in for.
What can Bloomreach do that Fillout cannot?
Bloomreach covers Engagement CDP, Campaign orchestration, Discovery search, Recommendations. Fillout covers Unlimited seats and forms, Database read and write, Soft response limits, Conditional logic and calculations.

Answered from the vendors’ own pages

Bloomreach: Is Engagement just Exponea renamed?

It is the Exponea product line, continued and extended after the 2021 acquisition, with its engineering still centred in Slovakia. Buying it standalone is common.

Fillout: Are seats really unlimited?

Yes. The vendor states there are no per-seat charges on any plan, including Free, and forms are unlimited too. Responses per month is the only meter below the Business tier.

Bloomreach: Do we have to take Discovery to get Engagement?

No. They are sold and priced separately, and plenty of customers run Engagement alongside a different search vendor.

Fillout: What happens when I exceed my response quota?

Nothing breaks. Forms keep collecting, and you can upgrade, buy bulk submissions or wait for the monthly reset.

Bloomreach: How is it priced?

Engagement by tracked profiles and event volume, Discovery by request volume. Neither is published, and both are annual commitments.

Fillout: Can I host respondent data in the EU?

Only from the Team plan at 250 USD per month, and only after contacting support to switch. Note that email and payment subprocessors remain in the United States regardless.

Fillout: Is the Business plan really unlimited responses?

It is unmetered, not uncapped. The fair use policy names roughly 30,000 submissions a month as the point at which the vendor may intervene, so treat that as the practical ceiling.

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