Marketing & Analytics · head to head
Countly vs SmartKarrot

SmartKarrot
Customer Success
Intelligent Customer Success Platform
- From
- $499/month
- Rated
- -
The short version
- Only Countly has a free tier, so it costs nothing to try first.
- Each has a real cost: Countly the private cloud plan starts at $175 a month and is described as usage based without stating the unit; SmartKarrot the entry Basic plan starts at $15,000 per year and includes only 5 users
- They diverge on capability: Countly covers Event tracking, SmartKarrot covers Customer 360.
Where they differ
Only the attributes on which Countly and SmartKarrot actually diverge.
| Attribute | Countly | SmartKarrot |
|---|---|---|
| Starting price | Free | $499/month |
| Pricing model | freemium | subscription |
| Free tier | Yes | No |
| Platforms | Web, Mobile, Api | Web |
| Category | Marketing & Analytics | Customer Success |
| Founded | 2012 | 2018 |
Identical on both: user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Countly
- Event tracking
- Crash reporting
- Analytics dashboard
- User retention
- Open-source
- Cloud deployment
- On-premise deployment
- Mobile support
Only in SmartKarrot
- Customer 360
- Health monitoring
- Playbook automation
- Success planning
- Touchpoints tracking
- Salesforce
- HubSpot
- Slack
Both cover
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Countly
- Product analytics for mobile and web applicationsnot SmartKarrot
- Self hosting analytics where data cannot leave the organisationnot SmartKarrot
SmartKarrot
- Tracking customer onboarding phases and account health for a SaaS businessnot Countly
- Segmenting accounts and users to target customer success playsnot Countly
- Reporting on customer success outcomes with embedded BI dashboardsnot Countly
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Countly
- The private cloud plan starts at $175 a month and is described as usage based without stating the unit
- No event cap, data point limit or user limit is published for either paid plan
- The self hosted Enterprise edition is custom priced and billed annually
- Adaptivity and intelligence features are separately priced add ons on the cheaper plan
SmartKarrot
- The entry Basic plan starts at $15,000 per year and includes only 5 users
- All plans are billed annually with no monthly option
- Basic includes only 2 third party integrations, Growth 3 and Pro 4
- Usage tracking is limited to 1 SaaS product on Growth and 3 on Pro
- Growth, Pro and Enterprise plans are all Contact Sales with no published price
- Basic support is email-based only, with a dedicated CSM starting at Growth
- SmartKonversation call intelligence is a paid add-on rather than an included feature on Basic, Growth or Pro
- SmartOps advanced AI trends is an add-on available only on the Enterprise plan
- Additional Lite users are billed at $10 per user per month on top of the plan fee
Pricing, plan by plan
Countly
Free- Open SourceFree
- Open-source
- Self-hosted
- Full features
SmartKarrot
$499/month- Professional$499/month
- Health scores
- Playbooks
- Customer 360
- Enterprise$1299/month
- AI insights
- Custom workflows
- Advanced analytics
Which should you pick?
Choose Countly if
- You need event tracking.
- You want to start without paying.
- You work on Web, Mobile, Api.
- You also want crash reporting.
Questions people ask
- Is Countly or SmartKarrot better?
- Neither clearly leads. Countly starts at Free and SmartKarrot at $499/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Countly or SmartKarrot?
- Countly has a free tier; the other does not. Paid plans start at Free for Countly and $499/month for SmartKarrot.
- Does Countly or SmartKarrot run on more platforms?
- Countly runs on Web, Mobile, Api. SmartKarrot runs on Web.
- Can I use Countly for free?
- Yes. Countly has a free tier, so you can try it without paying. SmartKarrot starts at $499/month.
- What is Countly best used for?
- Countly is most often used for product analytics for mobile and web applications, self hosting analytics where data cannot leave the organisation. Of those, product analytics for mobile and web applications and self hosting analytics where data cannot leave the organisation are not what SmartKarrot is typically brought in for.
- What can Countly do that SmartKarrot cannot?
- Countly covers Event tracking, Crash reporting, Analytics dashboard, User retention. SmartKarrot covers Customer 360, Health monitoring, Playbook automation, Success planning. Both handle Web support.
Related pages
More on SmartKarrot
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